Product marketing management of Commercial and Treasury Management solutions as part of the Enterprise Digital Marketing team

• Develop go-to-market strategy, plans and marketing assets for Acquisitions and Prospecting product suites; managing marketing for over 100 products including Buy Now Pay Later, core credit profile reports, prescreen, pre-qualification and Ascend Marketing.• Collaborate closely with Integrated/Digital Marketing, product managers and sales executives to create compelling and industry-relevant content including presentations, demonstrations, videos, thought leadership content, blogs, webinars, events, and industry solution guides.• Create compelling and easy to understand internally facing content in partnership with product managers, support specialists, and other sales enablement colleagues.• Support and contribute to enablement strategies and programs that accelerate sales team productivity and sales program objectives.• Conduct research and provide analysis used to inform GTM strategy and messaging development.

• Manage marketing strategy for the Business Operations and Planning Division. Primary area of support is in Product Implementation including Deposits, Online Banking, Credit Cards and Consumer Lending. Also support Customer Experience and Employee Experience areas and am currently serving on the bank’s Diversity & Inclusion executive council.• Develop marketing collateral, product content and disclosures for website pages for promotional offers and ongoing customer awareness.• Manage regulatory customer communications and delivery of legal agreements through mailings, digital outreach and statement messaging.• Write internal communications to bring awareness to product promotions, changes in operational processes and information required for product implementation.

• Strategic marketing plans which include integrated marketing and advertising across print publications, direct mail, social networks, website, in-branch displays and media.• Brand consistency by designing and overseeing development of all marketing collateral, advertisements and signage. Develop style guides and templates.• Branch marketing support for 100 offices across four divisions in the organization.• Event support and planning - trade shows, seminars, chamber mixers and other client and prospects events.• Manage two Creative Marketing Representatives, third party vendors, consultants, agencies and temporary employees - copywriting, advertising, branding, print management, video production, photography and graphic design needs.

• Provide executive administrative support to San Diego regional office at request of San Diego Regional President who was promoted from San Diego Marketing and Branch Administration Manager. Although I was working in Marketing full-time, I was asked to provide support preparing executive meetings materials, presentations, and reports, many of which was sensitive or confidential information. I continued working in dual positions for over a year until there were changes in executive leadership structure.

• Designed advertisements, sales tools and products and services collateral.• Wrote, prepared and reviewed articles to be used in the San Diego Business Journal, San Diego Metropolitan Magazine and various other trade publications.• Prepared and distributed regular press releases regarding company news and events.• Oversaw the company’s website. Wrote and coordinated all written materials as well as assisted in general website maintenance.• Managed databases of over 1,500 current and prospective clients used for direct mail campaigns, statement advertising and other sales efforts.• Developed internal and external communications. Composed and edited content and designed layouts for monthly newsletter.

• Managed re-design of company website. Led development team responsible for site infrastructure, collection of content from business units and designing of site layout including color palette and image selection. • Maintained company intranet and website content, tracked monthly statistics and produced reports for review by management and shareholders.• Chaired intranet development committee and formulated strategies to increase visibility and utilization.• Designed advertisement layouts, customer flyers, brochures and sales kit information.• Developed monthly newsletter by conceptualizing layouts, formulating stories, selecting imagery and editing copy.• Created visual aid presentations and materials for meetings, seminars and trade shows and assisted in planning of events.

• Developed highly effective sales proposals which were implemented as templates for staff.• Created advertisement layouts for client presentations and weekly publications.• Established support position for Account Executives and managed various territories in San Diego in their absence.• Prepared tracking reports and customer correspondences.

• Produced reports, forms and internal memos for department and personnel.• Created highly efficient organizational and filing systems for operations, personnel and equipment records.• Arranged meetings, conferences and events and assisted in set-up.• Answered and screened a high volume of incoming calls from prospective employees.