🎯 Kathleen O'Neil Email & Phone Number

Salford, Manchester, Gb

► Responsible for global partner marketing strategy, team, and budget focused on aligning Matillion’s goals and objectives with its cloud data platform ecosystem partners (hyperscalers, CDPs, ISVs, & SIs).► Drives collaborative go-to-market initiatives with strategic partners, including AWS, Snowflake, Databricks, Deloitte, and Slalom, to enhance market visibility, generate demand, and maximize mutual success.► Oversees strategy and tactics for recruiting, enabling, and activating Matillion's co-sale partners to acquire new logos and delight customers.

Salford, Manchester, Gb

► Led overall strategy and team responsible for simultaneous execution of Matillion's participation in Snowflake Summit in Las Vegas, NV and Databricks' Data + AI Summit in San Francisco in support of the launch of the Matillion Data Productivity Cloud (2023)► Launched new Matillion Partner Network partner program (2022) and market development fund (2023)► First recipient of the Matillion Partner Obsession Award (2022)

Boston, Massachusetts, Us

► Developed and executed Cambridge Semantics’ demand generation strategy focused on delivering and nurturing leads that convert into new revenue opportunities for Sales.► Collaborated cross-functionally and maintains relationships with key stakeholders to align initiatives, garner support for demand generation programs, and advocate for Marketing.► YoY 2020 results included:-- Increasing email open rate by 45% and click-thru rate by 20% despite a pivot to digital tactics and 40% increase in volume of email campaigns due to COVID-19.-- Doubling number of hosted webinars and increased average registration per event by 157%.-- Contributing to a 47% increase in site traffic, 29% increase in content downloads, and 56% increase in new Sales opportunities.

Boston, Massachusetts, Us

► Used Hubspot and Salesforce/Pardot to create, execute, and optimize multi-channel demand generation programs designed to drive awareness and generate leads in support of product, industry, and partner go-to-market initiatives.► Developed new content, including ghostwritten blog posts and white papers, to promote thought leadership and for use in demand generation programs.► Contributed to 40% YoY increase in raw leads and 320% in MQLs generated for Sales in 2019.

► Provided marketing advisory services to high-growth or challenged B2B and B2C startups, including strategy development, demand generation (digital marketing, telemarketing, direct mail), demand-to-close process management, branding, content creation, product marketing, event coordination, and social media management.► Clients: Avolution, Babes with Bullets, CrystalVoice, InfiniDB, Mount Alvernia Academy, Pacific Keystone Capital, SkySQL, and Viddlz.

Lebanon, Nh, Us

► Led nine-person marketing team for travel risk, crisis management, and telemedicine startup.► Elevated quality and frequency of affinity partner and member communications (email and direct mail) that influenced 30% net-new-revenue growth in the first two quarters of FY16 resulting from sales of consumer memberships and enterprise contracts (SaaS offering). ► Built strategy and team around on-going delivery of relevant content via video, print, and digital channels that resulted in a 35% increase in followers and engagement across Facebook, Twitter, and LinkedIn in first 12 months.► Drove selection and implementation of marketing automation and CMS systems, and launched a new corporate website that generated a 45% increase in web transactions and 52% increase in web sales its first three weeks compared to same period previous year.

► Drove rebranding of startup and launched a new corporate website that resulted in a 150% increase in web traffic and 360% increase in software downloads. ► Developed a communications strategy that resulted in a 750% increase in media/analyst coverage, InfiniDB being named a 2014 TiE 50 Finalist, and the company’s inclusion in the 2014 CRN Big Data 100.► Oversaw launches of InfiniDB Enterprise Manager and InfiniDB for Apache Hadoop.► Partnered with Sales to implement Marketo and Salesforce, and to develop and execute repeatable demand generation programs.

► Managed all aspects of SkySQL’s worldwide marketing budget and strategy, including marketing communications, demand generation, events, product marketing, and sales/partner enablement. ► Organized the first SkySQL/MariaDB worldwide users conference. ► Oversaw launch of the SkySQL’s Reference Architecture for MySQL, including its web-based SkySQL Provisioning service.

Austin, Texas, Us

► Managed partnerships with strategic open source partners, including Red Hat, Jaspersoft, and SugarCRM, and roll-out of MySQL Enterprise Connection Alliance partner program.► Pioneered MySQL’s worldwide channels marketing program and collaborated with sales to recruit and enable strategic technology partners and resellers.► Oversaw budget and execution of repeatable demand generation programs and events for MySQL resellers that influenced 60% year-over-year growth in channel sales in FY09, despite an economic downturn.

Mclean, Virginia, Us

► Recruited and trained an inside sales team that exceeded its demand generation targets by 180% its first two quarters.► Initiated Appian’s relationships with the Yankee Group, Aberdeen, Delphi, and Gartner.► Developed a communications strategy that increased Appian’s media coverage in 2002 by 247% and resulted in Appian’s nomination to Federal Computer Week’s 2003 “Ten Hot Companies to Watch”, and it being named a Rising star in Deloitte’s Technology Fast 50 Program for Virginia.

► Led six-person team responsible for development and execution of demand generation strategy in support of company’s revenue goals. ► Re-engineered company’s demand generation processes and established performance metrics to improve effectiveness of programming, cut costs, and accelerate lead conversion.► Reduced company’s cost of acquisition per lead by 77%, while increasing the volume of qualified leads delivered to Sales by 480%, influencing $19.4 million in revenue in first two quarters.

► Developed data warehousing and data mining strategy to enhance start-up’s efforts to acquire, develop, and retain small business customers for its web-based printing services.► Promoted marketing analytics strategy internally to build consensus for investment in a data warehouse and BI/analytics solution.

Round Rock, Texas, Us

► Only NYU 1999 Stern MBA candidate selected to participate in Dell’s MBA Internship Program; offered full-time position after graduation.► Defined processes for collecting and analyzing win/loss data to identify patterns in account behavior and drive changes in direct marketing strategy.► Utilized multivariate testing to determine the most effective direct marketing tactics for increasing Inside Sales’ horizontal and vertical penetration of landed large corporate accounts. ► Identified, developed, and maintained joint marketing relationships with ISVs to drive demand for Dell’s products and services.

Redmond, Washington, Us

► Teamed with product groups to develop financial justification and go-to-market plans for the Windows CE operating system and Microsoft Xbox.► Partnered with Intellectual Property Group to develop, publish, and implement Microsoft’s first division-level, defensive intellectual property strategy, resulting in the Consumer Platforms Division filing over one third of the patents filed by Microsoft in 1996.

Mba, Finance & Marketing

Ba, Biology