🎯 Kathleen O'Neil

🎯 Kathleen O'Neil Email and Phone Number

Senior Director, Customer and Partner Programs at Matillion @ Matillion
🎯 Kathleen O'Neil's Location
Greater Boston, United States, United States
🎯 Kathleen O'Neil's Contact Details

🎯 Kathleen O'Neil work email

🎯 Kathleen O'Neil personal email

About 🎯 Kathleen O'Neil

🎯 Kathleen O'Neil is a Senior Director, Customer and Partner Programs at Matillion at Matillion. She possess expertise in start ups, strategy, strategic partnerships, marketing strategy, business development and 43 more skills. Colleagues describe her as "In my role as the global partner ecosystem leader at Matillion, I have had the opportunity to work in close collaboration with Kathy. I've found her to be an exceptionally strong advocate for our partner ecosystem and a real "channel pro." The quality of her work is great as is her day-to-day level of effort and overall grit. In particular, her work with our technology partners partners is quite good and has helped us build stronger alliances with key industry players.", "I had the honor of having Kathleen on my team at Matillion. Kathleen owned our Partner Marketing strategy and execution, working incredibly effectively across the organization and as importantly, across our extremely dynamic partner ecosystem (Snowflake, Databricks). Kathleen has that rare capability to build strategy, and initiatives highly effectively, along with the needed programs, working all the way from high-level plans (tied to outcomes!) through to execution. She is an absolute joy to work with, is a very effective communicator, and shows up every day with 100% integrity, tremendous drive, and a passion for having an impact through her work.", and "I had the privilege of working with Kathy while at Cambridge Semantics, where she is the Director of Demand Generation. Kathy is a passionate and indefatigable full-stack Marketing Professional, with exceptional Demand Generation skills. She combines the high-level strategic knowledge of how to collaborate and work cross-functionally with Sales and other teams to identify audiences, craft tailored messaging for them and then design multi-channel marketing campaigns targeting them with the hands-on tactical understanding of the best tools and practices to use to build and execute those marketing campaigns in a way that ensures success. I whole-heartedly recommend her as a key member of any marketing team serious about taking their performance to the next level."

🎯 Kathleen O'Neil's Current Company Details
Matillion

Matillion

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Senior Director, Customer and Partner Programs at Matillion
🎯 Kathleen O'Neil Work Experience Details
  • Matillion
    Senior Director, Customer And Partner Programs
    Matillion Sep 2023 - Present
    Salford, Manchester, Gb
    β–Ί Responsible for global partner marketing strategy, team, and budget focused on aligning Matillion’s goals and objectives with its cloud data platform ecosystem partners (hyperscalers, CDPs, ISVs, & SIs).β–Ί Drives collaborative go-to-market initiatives with strategic partners, including AWS, Snowflake, Databricks, Deloitte, and Slalom, to enhance market visibility, generate demand, and maximize mutual success.β–Ί Oversees strategy and tactics for recruiting, enabling, and activating Matillion's co-sale partners to acquire new logos and delight customers.
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  • Matillion
    Director, Customer And Partner Programs
    Matillion Jan 2021 - Sep 2023
    Salford, Manchester, Gb
    β–Ί Led overall strategy and team responsible for simultaneous execution of Matillion's participation in Snowflake Summit in Las Vegas, NV and Databricks' Data + AI Summit in San Francisco in support of the launch of the Matillion Data Productivity Cloud (2023)β–Ί Launched new Matillion Partner Network partner program (2022) and market development fund (2023)β–Ί First recipient of the Matillion Partner Obsession Award (2022)
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  • Cambridge Semantics Inc.
    Director Of Demand Generation
    Cambridge Semantics Inc. Jun 2020 - Jan 2021
    Boston, Massachusetts, Us
    β–Ί Developed and executed Cambridge Semantics’ demand generation strategy focused on delivering and nurturing leads that convert into new revenue opportunities for Sales.β–Ί Collaborated cross-functionally and maintains relationships with key stakeholders to align initiatives, garner support for demand generation programs, and advocate for Marketing.β–Ί YoY 2020 results included:-- Increasing email open rate by 45% and click-thru rate by 20% despite a pivot to digital tactics and 40% increase in volume of email campaigns due to COVID-19.-- Doubling number of hosted webinars and increased average registration per event by 157%.-- Contributing to a 47% increase in site traffic, 29% increase in content downloads, and 56% increase in new Sales opportunities.
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  • Cambridge Semantics Inc.
    Sr. Manager, Demand Generation
    Cambridge Semantics Inc. Apr 2019 - May 2020
    Boston, Massachusetts, Us
    β–Ί Used Hubspot and Salesforce/Pardot to create, execute, and optimize multi-channel demand generation programs designed to drive awareness and generate leads in support of product, industry, and partner go-to-market initiatives.β–Ί Developed new content, including ghostwritten blog posts and white papers, to promote thought leadership and for use in demand generation programs.β–Ί Contributed to 40% YoY increase in raw leads and 320% in MQLs generated for Sales in 2019.
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  • Kath O'Neil Marketing
    Marketing Strategist
    Kath O'Neil Marketing Feb 2009 - Mar 2019
    β–Ί Provided marketing advisory services to high-growth or challenged B2B and B2C startups, including strategy development, demand generation (digital marketing, telemarketing, direct mail), demand-to-close process management, branding, content creation, product marketing, event coordination, and social media management.β–Ί Clients: Avolution, Babes with Bullets, CrystalVoice, InfiniDB, Mount Alvernia Academy, Pacific Keystone Capital, SkySQL, and Viddlz.
  • Global Rescue Llc
    Director Of Marketing
    Global Rescue Llc Jun 2015 - Sep 2016
    Lebanon, Nh, Us
    β–Ί Led nine-person marketing team for travel risk, crisis management, and telemedicine startup.β–Ί Elevated quality and frequency of affinity partner and member communications (email and direct mail) that influenced 30% net-new-revenue growth in the first two quarters of FY16 resulting from sales of consumer memberships and enterprise contracts (SaaS offering). β–Ί Built strategy and team around on-going delivery of relevant content via video, print, and digital channels that resulted in a 35% increase in followers and engagement across Facebook, Twitter, and LinkedIn in first 12 months.β–Ί Drove selection and implementation of marketing automation and CMS systems, and launched a new corporate website that generated a 45% increase in web transactions and 52% increase in web sales its first three weeks compared to same period previous year.
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  • Infinidb, Inc.
    Vice President Of Marketing
    Infinidb, Inc. Jul 2013 - Jul 2014
    β–Ί Drove rebranding of startup and launched a new corporate website that resulted in a 150% increase in web traffic and 360% increase in software downloads. β–Ί Developed a communications strategy that resulted in a 750% increase in media/analyst coverage, InfiniDB being named a 2014 TiE 50 Finalist, and the company’s inclusion in the 2014 CRN Big Data 100.β–Ί Oversaw launches of InfiniDB Enterprise Manager and InfiniDB for Apache Hadoop.β–Ί Partnered with Sales to implement Marketo and Salesforce, and to develop and execute repeatable demand generation programs.
  • Skysql (Now Mariadb)
    Director Of Marketing
    Skysql (Now Mariadb) Oct 2010 - 2012
    β–Ί Managed all aspects of SkySQL’s worldwide marketing budget and strategy, including marketing communications, demand generation, events, product marketing, and sales/partner enablement. β–Ί Organized the first SkySQL/MariaDB worldwide users conference. β–Ί Oversaw launch of the SkySQL’s Reference Architecture for MySQL, including its web-based SkySQL Provisioning service.
  • Mysql Ab (Now Oracle)
    Director Of Alliances & Channels Marketing
    Mysql Ab (Now Oracle) Mar 2006 - Sep 2010
    Austin, Texas, Us
    β–Ί Managed partnerships with strategic open source partners, including Red Hat, Jaspersoft, and SugarCRM, and roll-out of MySQL Enterprise Connection Alliance partner program.β–Ί Pioneered MySQL’s worldwide channels marketing program and collaborated with sales to recruit and enable strategic technology partners and resellers.β–Ί Oversaw budget and execution of repeatable demand generation programs and events for MySQL resellers that influenced 60% year-over-year growth in channel sales in FY09, despite an economic downturn.
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  • Appian Corporation
    Director Of Marketing & Business Development
    Appian Corporation Jan 2002 - Feb 2006
    Mclean, Virginia, Us
    β–Ί Recruited and trained an inside sales team that exceeded its demand generation targets by 180% its first two quarters.β–Ί Initiated Appian’s relationships with the Yankee Group, Aberdeen, Delphi, and Gartner.β–Ί Developed a communications strategy that increased Appian’s media coverage in 2002 by 247% and resulted in Appian’s nomination to Federal Computer Week’s 2003 β€œTen Hot Companies to Watch”, and it being named a Rising star in Deloitte’s Technology Fast 50 Program for Virginia.
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  • Webmethods, Inc. (Now Software Ag)
    Director, Field Marketing
    Webmethods, Inc. (Now Software Ag) Oct 2000 - Jul 2001
    β–Ί Led six-person team responsible for development and execution of demand generation strategy in support of company’s revenue goals. β–Ί Re-engineered company’s demand generation processes and established performance metrics to improve effectiveness of programming, cut costs, and accelerate lead conversion.β–Ί Reduced company’s cost of acquisition per lead by 77%, while increasing the volume of qualified leads delivered to Sales by 480%, influencing $19.4 million in revenue in first two quarters.
  • Liveprint.Com (Now Fedex)
    Director Of Database Marketing & Analytics
    Liveprint.Com (Now Fedex) Mar 2000 - Sep 2000
    β–Ί Developed data warehousing and data mining strategy to enhance start-up’s efforts to acquire, develop, and retain small business customers for its web-based printing services.β–Ί Promoted marketing analytics strategy internally to build consensus for investment in a data warehouse and BI/analytics solution.
  • Dell Computer Corporation
    Site Development Marketing Manager
    Dell Computer Corporation Jul 1999 - Feb 2000
    Round Rock, Texas, Us
    β–Ί Only NYU 1999 Stern MBA candidate selected to participate in Dell’s MBA Internship Program; offered full-time position after graduation.β–Ί Defined processes for collecting and analyzing win/loss data to identify patterns in account behavior and drive changes in direct marketing strategy.β–Ί Utilized multivariate testing to determine the most effective direct marketing tactics for increasing Inside Sales’ horizontal and vertical penetration of landed large corporate accounts. β–Ί Identified, developed, and maintained joint marketing relationships with ISVs to drive demand for Dell’s products and services.
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  • Microsoft Corporation
    Consumer Platforms Program Manager
    Microsoft Corporation Aug 1992 - Aug 1997
    Redmond, Washington, Us
    β–Ί Teamed with product groups to develop financial justification and go-to-market plans for the Windows CE operating system and Microsoft Xbox.β–Ί Partnered with Intellectual Property Group to develop, publish, and implement Microsoft’s first division-level, defensive intellectual property strategy, resulting in the Consumer Platforms Division filing over one third of the patents filed by Microsoft in 1996.
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🎯 Kathleen O'Neil Skills

Start Ups Strategy Strategic Partnerships Marketing Strategy Business Development Analytics Go To Market Strategy Business Alliances Management Direct Marketing Multi Channel Marketing Product Marketing Lead Generation Marketing Leadership Enterprise Software Marketing Communications B2b Social Media Marketing Advertising Open Source Public Relations Content Marketing Email Marketing Competitive Analysis Entrepreneurship Market Planning Digital Marketing Online Marketing Online Advertising Cross Functional Team Leadership Market Research Database Marketing Media Relations Mobile Devices Web Analytics B2b Marketing Marketing Automation Software Industry Digital Strategy Digital Media Social Media Customer Relationship Management Content Management Systems Inbound Marketing B2c B2g B2b2c

🎯 Kathleen O'Neil Education Details

  • New York University
    New York University
    Finance & Marketing
  • Wheaton College Massachusetts
    Wheaton College Massachusetts
    Biology

Frequently Asked Questions about 🎯 Kathleen O'Neil

What company does 🎯 Kathleen O'Neil work for?

🎯 Kathleen O'Neil works for Matillion

What is 🎯 Kathleen O'Neil's role at the current company?

🎯 Kathleen O'Neil's current role is Senior Director, Customer and Partner Programs at Matillion.

What is 🎯 Kathleen O'Neil's email address?

🎯 Kathleen O'Neil's email address is ka****@****ail.com

What schools did 🎯 Kathleen O'Neil attend?

🎯 Kathleen O'Neil attended New York University, Wheaton College Massachusetts.

What are some of 🎯 Kathleen O'Neil's interests?

🎯 Kathleen O'Neil has interest in Regency Novels, International Travel, Action Shooting, Sup Paddle Boarding, Gastronomy, Science And Technology, Running, Knitting, Outdoor Sports, Irish Fiddle Music.

What skills is 🎯 Kathleen O'Neil known for?

🎯 Kathleen O'Neil has skills like Start Ups, Strategy, Strategic Partnerships, Marketing Strategy, Business Development, Analytics, Go To Market Strategy, Business Alliances, Management, Direct Marketing, Multi Channel Marketing, Product Marketing.

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