Marketing Communications Strategist
Concord, New Hampshire, Us
-Conceptualize and create innovative and effective designs for a variety of projects – both digital and print- including marketing campaigns, advertising, web/digital/mobile assets, email campaigns and learning collateral - from idea/concept to execution-Manage the organization’s website & social media presence to ensure content is current and appropriately portrayed-Develop creative opportunities for brand development, awareness, and expansion while maintaining brand consistency across internal and external markets-Work with agencies, outside contractors, photographers, videographers as required; Oversee vendor relations as it relates to print production, signage, and advertising-Create compelling learning and marketing collateral including project case studies, website content, press releases, news articles, white papers, social media posts, and presentations-Work with Executive Director (ED), PDFNH Board and funders to create long-term strategies for marketing materials including blog content, social media, website content, webinars and culture pieces-Organize and manage PDFNH’s marketing calendar-Present technical output and recommendations to both technical and non-technical audiences in a clear and concise manner-Regularly track, analyze, and report on web and social metrics, monitor trends in the digital space, and continuously explore and evaluate new online marketing opportunities-Manage Facebook and Google Adwords campaigns-Develop and execute marketing strategies to establish and maintain brand presence in the market-Help to develop messages that result in increased engagement, loyalty and improving market share-Assist in the daily growth and development of marketing campaignsDrugFreeNH.org Web Site Specific Responsibilities:-Grow PDFNH’s brand with site traffic through calls-to-action, landing pages, and content (including incentives).-Proactively scope and present new ideas to improve our website experience for our audience.