Associate Product Marketing Manager, Platforms & Ecosystems DACH

During my position as a master thesis student at the German Institute of Food Technologies (DIL Deutsches Institut für Lebensmitteltechnik e. V.), I worked in the institute's Innovation Hub and, in addition to writing my thesis, assisted with the daily work and implementation of start-up programs as well as setting up the social media channel. Specifically, my tasks included: • Writing my master's thesis with the topic "Transforming the German Food System - Support Opportunities for… Show more During my position as a master thesis student at the German Institute of Food Technologies (DIL Deutsches Institut für Lebensmitteltechnik e. V.), I worked in the institute's Innovation Hub and, in addition to writing my thesis, assisted with the daily work and implementation of start-up programs as well as setting up the social media channel. Specifically, my tasks included: • Writing my master's thesis with the topic "Transforming the German Food System - Support Opportunities for Start-ups in the Innovation Ecosystem" (see "publications")• Supporting the implementation of the pan-European start-up incubator program EIT Food Seedbed (communication and project management with the other five European hubs; support of eight teams with innovative ideas within the Market Discovery Program; organization and moderation of digital events and bi-weekly exchange formats, including setting up and organizing digital communication platforms)• Setting-up and supporting the social media channel Instagram for the "Food Science and Technology Campus Artland" (independent conception, planning and implementation of a communication strategy; creation of texts and images as well as editing of digital image material with Adobe Photoshop)• Collaboration in the implementation and evaluation of a Germany-wide innovation report on the topic of food• Support in the daily work of the DIL Innovation Hub (optimization and completion of the WordPress website; independent execution of relevant market research; renewal of existing marketing documents as well as development of supplemental materials)• Support in the conception, organization and implementation of an interactive and digital networking event in the context of the annual meeting of the European project FOX - Food processing in a box Show less

As an intern at the interface between corporate & brand strategy and analytics, I accompanied and supported various projects. Due to the Covid-19 pandemic, the internship was almost exclusively remote (using Microsoft Office 365 as the primary tool). The following tasks were part of my daily work: • Continuous market and competition analysis with derivation of corresponding recommendations for action.• Weekly preparation of relevant market events for a company-wide internal… Show more As an intern at the interface between corporate & brand strategy and analytics, I accompanied and supported various projects. Due to the Covid-19 pandemic, the internship was almost exclusively remote (using Microsoft Office 365 as the primary tool). The following tasks were part of my daily work: • Continuous market and competition analysis with derivation of corresponding recommendations for action.• Weekly preparation of relevant market events for a company-wide internal strategy newsletter• Digital moderation of weekly team meetings• Support in the evaluation, preparation and independent presentation of a division-wide survey on the topic of organizational transition with a focus on divisional culture and change management.• Support in the preparation of analyses, company reports and presentations for OTTO top management, e.g. in the context of committee and decision-making meetings• Independent trend analysis on selected topics (among others e-commerce, communication)• Collaboration in the analysis and preparation of competitive events in the form of profiles of relevant competitors including a comprehensive analysis on the topic of sustainability• Collaboration in the methodological and technical development and continuous optimization of a SWOT model for internal strategy analysis and consulting• Support in strategic consulting for the apparel assortment to clarify key management issues within the framework of the OTTO platform Show less

As a working student at Omniga in the area of CRM, I was primarily occupied with all tasks concerning Content Marketing as well as assistance tasks in product organization. Responsibilities included:• Product marketing via newsletter of several brands• Independent graphic and content conception and implementation of national and international ex-customer newsletters• Creation of newsletter templates and website-elements with HTML• Creation and implementation of tracking… Show more As a working student at Omniga in the area of CRM, I was primarily occupied with all tasks concerning Content Marketing as well as assistance tasks in product organization. Responsibilities included:• Product marketing via newsletter of several brands• Independent graphic and content conception and implementation of national and international ex-customer newsletters• Creation of newsletter templates and website-elements with HTML• Creation and implementation of tracking links for newsletter campaigns• Creation of texts for newsletter campaigns, landing pages and blogs in German and English• Edit and create digital images with Adobe Photoshop, InDesign, and Illustrator • Implementation of newsletter campaigns with the tools Mailchimp, INX Mail and Emarsys• Preparation of key figure reports (Microsoft Excel) and derivation of recommendations for action• Support of product managers with all projects Show less

MOONDA is a digital communication agency that carries out digital projects for international and French brands to find effective and relevant solutions in the three main areas digital strategy, retail solutions and innovative events. This internship included Project Management (70%) as well as Digital Marketing (30%). I was successfully involved in the following tasks:• Support in project management (planning, management and development of various projects)• Mangement and… Show more MOONDA is a digital communication agency that carries out digital projects for international and French brands to find effective and relevant solutions in the three main areas digital strategy, retail solutions and innovative events. This internship included Project Management (70%) as well as Digital Marketing (30%). I was successfully involved in the following tasks:• Support in project management (planning, management and development of various projects)• Mangement and administration of different CMS (ezPublish, Wordpress, OpenText)• Customer support • Translation management in 12 languages • Creative Brainstorming and strategy-development (including Benchmarks, content creation)• Assistance in the creation of several digital communication campaigns Show less