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FE+MALE Think Tank is a not for profit international association, based on scientific research, with its main purpose to investigate and to create initiatives and projects around female entrepreneurshipWe tackle topics such as innovation, funding, education, gender, mentoring, sustainability, intrapreneurship and leadership that have a long – lasting impact on society, close the gender gap and make significant contributions to economic and social growth. With our goal, we contribute to the United Nations Sustainable Development 17 Goals.

K in the Woods: Lifestyle platform for Modern Adventurers: https://www.instagram.com/kinthewoods/The Rethink Hub: The Hub for the most innovative, sustainable places, products and projects for a circular world #beyondgreenhttps://www.instagram.com/therethinkhub/

• Overall responsibility for brand strategy, performance marketing, partner acquisition, communication/PR & content• Lead the marketing team• Member of the management board

- Design and execute brand/marketing/sales strategy for Fashwell's unique B2B offering.- Drive growth and internationalization by identify new opportunities with online retailers, brands etc.- Create, manage and analyze digital marketing campaigns.- Design, monitor, improve, and mentor all relevant KPIs and optimization techniques, especially for user acquisition and retention- Lead the international sales and marketing team in an effort to drive their performance

- Führung, Koordination und Optimierung aller Marketing-Aktivitäten- Verantwortung für das Social- Media- Marketing (Facebook, Twitter, Google)- Gezielte Analyse, Interpretation und Reporting von relevanten Kennzahlen und Keywords- Entwicklung und Umsetzung neuer Ideen und Strategien- Analyse & Steuerung aller relevanten Marketing-Kennzahlen- Erstellung von Vermarktungskonzepten u. a. die Gestaltung der Verkaufsunterlagen und die Angebotskalkulation

• Launch and Management of the Affiliate programme for Etsy Germany/Austria Switzerland and Scandinavia• Acquisition of partner (magazines, blogger etc.), managing campaigns (Affiliate, Re-targeting, Email/CRM, Social Media) and activity design to grow the database• Working closely with internal/external PR to identify commercial partnerships• Meet with clients to discuss digital marketing goals, initiatives, and be able to build out a plan to accomplish client goals.• Develop and execute digital marketing strategies based on achieving client goals and increasing ROI.• Aggregate data, marketing campaigns, present findings, and prepare preliminary performance evaluations and recommendations for optimization.• Research new digital marketing opportunities and present findings to marketing and development teams.• Develop A/B test plans with analytical approaches to improve the digital experience, enable targeted communications and drive desired consumer behavior.

• Management of ASOS Germany (ASOS.de) and coordinate the continuous improvement of content, service and Marketing activities• Own the trading of the Germany site, identifying both opportunities to promote best-selling categories and ideas/content relevant to the German market
• Working with ASOS German editor & marketing team to identify and create localised content that can be promoted across multiple channels, including the ASOS.de site but also through social media, CRM and online marketing channels• Understand the German ASOS customer / target market and gather customer intelligence to inform translation, customer communication and the customer experience
• Work with Marketing/Finance teams to assess the effectiveness of online/offline marketing activity and establish the business case for new campaigns and promotions• Working closely with internal/external PR to identify commercial partnerships with media outlets• Managing campaigns and activity design to grow German database• Coordinate the localised social media strategy for Germany, including monitoring the customer care response time and quality in social media
• Manage and develop the existing Affiliate program in Germany

Achievements • Optimisation of the categories Designer Fashion and Beauty in Online (SEM, SEO, Display, Affiliate, Onsite) and Offline (Branding, Print, Customer Research, Photo Production, Shootings, Magazine) Marketing which resulted in more efficiency/higher sales/conversion rates/visitorsResponsibilities• Planning/Coordination/Communication of marketing activities online/offline• Optimisation of the Assortment regarding new and existing brands and products• Optimisation of Online (SEM/SEO/Affiliate/Display) Marketing regarding keywords, advertisement texts, affiliates, direct marketing, onsite structure and banner appearance, shop management• Optimisation of Offline Marketing regarding photo production/shootings, consumer insight projects, campaign input for Print/PR/Online• Reporting and Monitoring of relevant KPI’s within procurement and marketing• Recruitment and Leadership of the marketing Category team

Achievements • Launch of new media mobile service bitbop (US)• Re-launch and re-design of iLove (EU) and Jamba/ Jamster (worldwide)• Development of compelling and clear brand strategies and effective guidelines for the corporate brand FOX and several consumer brands that created value for business and positive experiences and increased awareness for consumers and internal stakeholderResponsibilities• Led the development and execution of corporate (FOX) and consumer (bitbop, iLove, Jamba/Jamster, etc.) brand strategies to launch new brands and manage existing brands globally with the brand agency• Consistently provided country, product and marketing teams with comprehensive brand strategies and guidelines that include the brand architecture and ID that can be easily tailored to each global region, creative counsel• Acted as brand champion and guardian of all mobile brands and consistently ensured that the company remained focused on delivering a consumer centric business proposition• Accountable for the trademark and domain registration of all Fox Mobile brands • Monitoring, establishing performance benchmarks and analyzing developments in international markets and gathering consumer insights to build a major consumer brand• Manage advertisement agency in New York

Achievements• Implementation of Marketing Launch activities of new Business Models Application Rental, Try before Buy and Mobile in game advertising in order to optimize business Responsibilities• Planning and implementation of Marketing activities online/offline• Tracking, analysis, reporting• Competitor/Trend watch, Market Research• Best practice sharing and development of marketing ideas together with country teams• PR, newsletter development, maintenance of intranet

• Development of Marketing materials and Events planning, leading to higher customer awareness and sales• Planning and implementation of Marketing activities, Event management

• Development of Sales/PR activities which led to higher customer awareness and sales• Coordination of Sales/PR/Shootings, Customer Service

• Successful Launch of Product innovation Disney Move/Eye Toy for PS2• Planning and implementation of Marketing/PR activities, event management

• Design of Public appearance which led to more visits and awareness• Optimization of Marketing activities, Design of website

• Development/Implementation of a Market customer satisfaction research project to increase efficiency• Strategic planning/Creation/Contact, Consumer Insights