- Managing the design and implementation of all digital brand activations incl. campaign strategy, asset creation, media planning, targeting, KPI setup, and constant optimization through testing & learn approach- Managing and developing (content & paid media) owned social media channels of Nespresso Facebook, Pinterest, Tiktok including influencer strategies; cooperations & internal employer advocacy program- Analyzing market trends and insights to maximize brand awareness and brand desire through personalized and elevated content while ensuring digital excellence by implementing a flawless customer journey from the point of first contact to purchase- Mentoring and coaching of social media team as team lead while reporting directly to the Head of Marketing and Brand Communication Manager

- Accelerating and driving the Content Strategy (TV, print, shopper, eCommerce, digital, CRM) across the organization and establishing a screens and audiences mindset for content creation and execution.- Test and learn agile creative production opportunities to deliver efficiencies across the business.- Management of creative and digital agency output and performance.

Responsible for the brand communication of all specialist brands including vet for EMEA markets, across all digital contact points incl. website presence.- Work with agency partners to develop and deploy digital communication content aligned to brand objectives and integrated with brand creative idea and assigned budget;- Share masters and guidelines (best practices) with local markets assigning relevant KPI’s for monitoring;- Monitor content performance and ensure amplification of best performing content during periodical revision of content calendar. Feed learnings back into agencies and markets;- Fine tune/create digital strategies in collaboration with brand teams.

- Contribute to best practice guide documents; socialize scenarios that adversely impact performance and follow process guidelines. Be a team player by participating in knowledge sharing, identifying process gaps, and assisting on projects that improve the team’s performance.- Monitor and optimize campaigns in order to maximize advertisers' ROI.- Perform detailed campaign performance analysis and provide recommendations to boost performance.- Identify new opportunities for clients to increase business growth.- Identify and solve client problems proactively and creatively.

Established first retreat in Google to ensure overall well-being of employees and use leadership skills effectively.Course outline:- Introduction to Mindfulness- Walking and sitting meditation- Mindful eating - Mindfulness Practice (i.e. Coloring/ Mindful writing)- Yoga classes - Well-being at Google talk - Book recommendation talk

- Prioritize and deliver outstanding customer service experience to Google's advertisers, publishers, and/or users.- Manage customer inquiries through multiple channels. - Implement creative ways to improve our customer relationships.- Provide strategic and consultative advice and help solve technical issues by working with a large number of businesses.