Senior Designer
Oakland, California, Us
I was the lead designer for The North Face worldwide packaging which includes an extensive line of hangtags, boxes, header cards, tissue paper, icon sets, word-free tent pitching instructions, footforms and sales collateral. My design helped build a strong client trust by raising the client’s brand values and by bringing forward its superior level of technology. Other clients included How Books, SF MOMA, Stanford Lively Arts, Verve Coffee Roasters, International Design Awards, Pigeonroof Studios etc. The things that I designed were packaging, web sites, books, posters, brochures, logos and general branding.