Kathrin Bücker is a Marketing Consultant | Interim Management | systemischer Coach at PHAT CONSULTING GmbH. She possess expertise in brand management, marketing, product management, social media, social media marketing and 10 more skills. Colleagues describe her as "I had the pleasure of working with Kathrin in the first few months of joining how.fm. She led how.fm’s marketing strategy for around two years. From conception to execution, she spearheaded several data-driven marketing campaigns. Her work was instrumental in establishing how.fm as a brand that can be trusted by professionals across the blue-collar industry. Some of the key marketing areas that reveal her impact: 1. Education: Her efforts in creating educational content, whether a case study or a how-to video helped how.fm to stand out as an expert within the industry. 2. Podcast: From creation to distribution, Kathrin was a natural host for how.fm’s podcast. Her approach was conversational and effective – today, the worker training podcast is cherished by industry professionals. 3. PR and Events: Apart from leading digital campaigns, Kathrin also liaisoned with external agencies to curate PR campaigns and participated in industry events. This not only brought in new clients but also generated brand awareness. Kathrin taught me to see patterns in data, to do focus work by connecting tasks with the strategy, and most of all, to trust my "marketing gut", as she calls it. She's a leader, a coach, but most of all, a fun friend to have on your team with whom you can have riveting marketing discussions over a flammkuchen! Go, Kathrin! With love and admiration, Anam" and "Ich habe Kathrin bei einem Relaunch Projekt kennen und sie direkt schätzen gelernt. Mit ihrer offenen und herzlichen Art hat sie jeden Termin, den wir gemeinsam hatten, bereichert. Sie stellt auch in zeitkritischen Situationen die richtigen Fragen und holt so den maximalen Output raus. Last but not least: Kathrin steckt mit ihrer guten Laune und positiven Art einfach an. ☺️"