Kathrin Chambers Email & Phone Number

Dublin, County Dublin, Ireland

- Lead the integration and normalisation of the new Fáilte Ireland Consumer Digital ecosystem, ensuring the visitor at the centre of the ecosystem, making it easy for the visitor to understand and navigate across devices, ensuring that they found the information they were looking for.- Lead on the Development of a Performance Mindset across the team and all activity, ensuring all projects are data led with quantifiable success metrics.- Lead the new Omnichannel Content and Social Media… Show more - Lead the integration and normalisation of the new Fáilte Ireland Consumer Digital ecosystem, ensuring the visitor at the centre of the ecosystem, making it easy for the visitor to understand and navigate across devices, ensuring that they found the information they were looking for.- Lead on the Development of a Performance Mindset across the team and all activity, ensuring all projects are data led with quantifiable success metrics.- Lead the new Omnichannel Content and Social Media Strategy.- Lead the next step in SEM, merging our data points to leverage Paid and Owned, ensuring a seamless messaging and journey for the consumer.- Lead the ongoing experimentation and optimisation across the websites.Key achievements- Redefined a clear and robust vision and strategy for the integration and normalisation of the new Fáilte Ireland’s Consumer Digital ecosystem, across websites, content creation, social media, SEM and email marketing.- Successfully implemented on-going performance management across all channels, developing a Performance Mindset across the team.- Successfully delivered a new approach to Omnichannel content creation and its communication through our social channels. - Keynote speaker at the Future. Destination. Brand. Conference in London, November 2023.- Facilitator at the 3-day X Design Week in Athens, April 2024. Show less

Dublin, County Dublin, Ireland

- Lead the transformation of the Fáilte Ireland Consumer Digital ecosystem- Scope and initiate the new Digital Ecosystem Project for Fáilte Ireland, the objective of the project placed the visitor at the centre of the ecosystem, making it easy for the visitor to understand and navigate across devices, ensuring that they got the information they were looking for- Lead the delivery of the new Discoverireland.ie and VisitDublin.com websites- Lead and manage the delivery of a new… Show more - Lead the transformation of the Fáilte Ireland Consumer Digital ecosystem- Scope and initiate the new Digital Ecosystem Project for Fáilte Ireland, the objective of the project placed the visitor at the centre of the ecosystem, making it easy for the visitor to understand and navigate across devices, ensuring that they got the information they were looking for- Lead the delivery of the new Discoverireland.ie and VisitDublin.com websites- Lead and manage the delivery of a new Ireland’s Content Pool image repository, in conjunction with Tourism Ireland and Tourism Northern Ireland. This included scoping the requirements and tendering for a new system.Key achievements- Developed a clear and robust vision and strategy for the transformation of Fáilte Ireland’s Consumer Digital ecosystem- Successfully delivered of the B2C Digital Eco System for Fáilte Ireland, including the full transformation of our business and operating models, the development of new back-end content systems, delivering future-proofed innovative solutions, streamlined processes and a brilliant digital platform- Launched new Discover Ireland website MVP, on time and on budget in July 2020.- Consolidation of our experience brand websites (Ireland’s Ancient East, Ireland’s Hidden Heartlands, Wild Atlantic Way) into Discoverirealnd.ie, as a centralised, owned digital platform in September 2020- Launched the new VisitDublin.com website on time and on budget in July 2022, the end to end project was exactly 10 months.- Successfully delivered the new Ireland’s Content Pool, and associated new imagery guidelines in line with GDPR requirements.- Embraced and delivered change by leading out on two new initiatives for Fáilte Ireland – through agile ways of working to deliver the Discover Ireland website and the delivery of the new Ireland’s Content Pool. Show less

Dublin, County Dublin, Ireland

Key Accountabilities - Introduce and lead clear marketing strategies, in line with the overall business strategy, for both the Wild Atlantic Way and Ireland’s Ancient East. - Strategic input into the development of Ireland’s Ancient East brand. - Lead and manage the maintenance and optimisation of failteireland.ie. - Actively identify opportunities for Fáilte Ireland to achieve efficiencies across all projects and work streams. - Manage resources during a period of change in… Show more Key Accountabilities - Introduce and lead clear marketing strategies, in line with the overall business strategy, for both the Wild Atlantic Way and Ireland’s Ancient East. - Strategic input into the development of Ireland’s Ancient East brand. - Lead and manage the maintenance and optimisation of failteireland.ie. - Actively identify opportunities for Fáilte Ireland to achieve efficiencies across all projects and work streams. - Manage resources during a period of change in the organisation.Key Achievements - Delivery of the full through the line marketing campaigns for both Wild Atlantic Way and Ireland’s Ancient East.- Established Wild Atlantic Way as a brand recognised in over 80% of households in the Republic of Ireland.- Introduction of new marketing strategy for Ireland’s Ancient East. - Articulation and roll out of a full work plan for the Ireland’s Ancient East. - Effectively built and developing a new expert team to successfully deliver on the business objectives and goals for Ireland’s Ancient East. Show less

Dublin

• Responsibility for the development and delivery of comprehensive digital strategies for the main priority projects within the organisation, including the Wild Atlantic Way. • Strategic input into the development of Fáilte Ireland’s digital strategy framework which underpins the digital approach to and supports the delivery of the organisation’s business objectives.• Analysis of Fáilte Ireland’s content marketing model to achieve greater efficiencies to deliver a more coherent… Show more • Responsibility for the development and delivery of comprehensive digital strategies for the main priority projects within the organisation, including the Wild Atlantic Way. • Strategic input into the development of Fáilte Ireland’s digital strategy framework which underpins the digital approach to and supports the delivery of the organisation’s business objectives.• Analysis of Fáilte Ireland’s content marketing model to achieve greater efficiencies to deliver a more coherent sustainable and effective approach to content marketing across two identified segments in four key markets. • Introduce and lead a clear digital strategy, in line with the overall business strategy, for the existing Discover Ireland, Fáilte Ireland, Business tourism and Golf tourism digital platforms and social channels (including Facebook, Twitter, YouTube, Pinterest, Instagram and LinkedIn). • Lead and manage the maintenance and optimisation of discoverireland.ie, failteireland.ie, meetinireland.com and golf.discoverirelant.ie sites and associated Facebook, Twitter, YouTube, Pinterest, Instagram and LinkedIn channels.• Develop and manage the measurement and evaluation strategy for all key platforms and channels. Show less

Dublin

For the past four years I have led the domestic holiday marketing team in Fáilte Ireland. In this role, we redeveloped our communications platforms embracing the new opportunities presented through new digital platforms ensuring better targeting of potential customers. While in this role, we received various merits and awards, including:• E-Government Award – Winner Overall Best Practice, June 2012• Global Web Awards – Winner Travel & Leisure, Kentico, October 2011.• National Social… Show more For the past four years I have led the domestic holiday marketing team in Fáilte Ireland. In this role, we redeveloped our communications platforms embracing the new opportunities presented through new digital platforms ensuring better targeting of potential customers. While in this role, we received various merits and awards, including:• E-Government Award – Winner Overall Best Practice, June 2012• Global Web Awards – Winner Travel & Leisure, Kentico, October 2011.• National Social Media Awards – Winner – Travel & Leisure Category, April 2012• HSMAI – Winner – Best Promotional Campaign in Europe, February 2010 Show less

Dublin

• Management of the Home Holidays campaigns and programmes.• Brand management of the consumer brand, Discover Ireland. • Centralisation of all domestic marketing activity, ensuring similar consumer messaging as well as economies of scale in the investment.• The role also included all budget management and the introduction of strategic initiatives for the directorate.

Dublin

• Management of all print and design requirements within the organisation.• Assessment and identification brochure requirements for the overseas offices.• Management of the distribution services both within Ireland and to the Tourism Ireland office overseas.• Management of the Internal Print Unit.• Internal stakeholder management and requirements gathering.

Dublin

• The set-up of the global consumer information service at the new Call Centre facility in Ireland.• The transfer of the management and handling of all consumer enquiries from the international markets to the new Call Centre.• Set up and management of an Industry Steering group to ensure that the move was fully transparent and that no one operator gained any competitive advantage through the introduction of the new facility. • Liaise with the Telecoms companies to ensure the smooth… Show more • The set-up of the global consumer information service at the new Call Centre facility in Ireland.• The transfer of the management and handling of all consumer enquiries from the international markets to the new Call Centre.• Set up and management of an Industry Steering group to ensure that the move was fully transparent and that no one operator gained any competitive advantage through the introduction of the new facility. • Liaise with the Telecoms companies to ensure the smooth transfer of the lines from the international markets to the facility in Ireland.• Liaise with and assure colleagues of the merits of this new service. • Ensure that appropriate training and language skills were available at the Call Centre Show less

Milan Area, Italy

• Production of the annual strategic marketing plans for Italy, Greece and Malta. • Raise the awareness of Ireland as a destination and differentiate it in the minds of the Italian consumer from England or Scotland.• Identify and work closely with both best prospect General and Business operators to ensure that Ireland featured in their programmes. • Processing and evaluation of European Regional Development Fund and other EU fund applications.• Responsibility for all budget… Show more • Production of the annual strategic marketing plans for Italy, Greece and Malta. • Raise the awareness of Ireland as a destination and differentiate it in the minds of the Italian consumer from England or Scotland.• Identify and work closely with both best prospect General and Business operators to ensure that Ireland featured in their programmes. • Processing and evaluation of European Regional Development Fund and other EU fund applications.• Responsibility for all budget control and staff services in the Italian office. Show less

Professional Diploma In Social Media Marketing

Master Of Business, 1St Class Honours In The Final Dissertation

The final disseration was "Talent Management – a critical success factor to achieving organizational high performance"

Diploma In Strategy And Innovation

Diploma In Strategic Hr Management

Ba In Italian And Linguistics

Education record

Education record