Kathrine Hald Søndergaard Email & Phone Number

Skanderborg, Dk

Skanderborg, Dk

Odder, Midtjylland, Danmark

As a Marketing Consultant at AURA, I focus on creating structure and making things run smoothly, ensuring our marketing projects and partnerships align seamlessly.What I do at AURA:System & Process Optimization: I’m all about setting things up for success! Using Monday.com, I streamline project management processes, helping our team stay on track and focused.Digital Marketing: I handle our Google Ads and GA4 reporting, making sure campaigns are optimized and our analytics provide clear, actionable insights. From the start of an ad to its final performance report, I keep a close eye on what’s driving results.CMS Mastery: Working with Umbraco and EpiServer, I set up, update, and enhance our web pages, creating a user-friendly and visually engaging experience that reflects AURA’s brand.Email Marketing & CRM: With Hey Loyalty, I craft and send service SMS, sales emails and newsletters that keep our customers informed and engaged. I’ve fine-tuned email flows to boost open rates and drive more meaningful engagement.Graphic Design: I love the creative side—designing brochures, banners, stickers, and direct mailers that align with our brand. Each piece is crafted to make an impression, whether in print or digital.Partnerships: I negotiate and manage agreements with our partners, ensuring we build strong, beneficial relationships.In this role, I combine organization, creativity, and a focus on data, helping AURA’s marketing initiatives run like clockwork while making a real impact.

Region Hovedstaden, Danmark

Results:HubSpot Implementation: - Set up newsletters, landing pages, blogs, automated emails, and contact forms. - Managed contacts and companies in the CRM system, ensuring GDPR compliance. - Integrated HubSpot with other tools through APIs, data extraction, and data correction.Website Merge: - Collaborated with central administration to merge corporate website and webshop into a main webpage. - Managed content and structure using EPiServer CMS.Yield:- HubSpot: Lead generation through contact forms - EPi CMS-system and PIM webshop- Facebook Business Manager and LinkedIn Campaign manager: Setting up campaigns & posts (SoMe)- Graphic design: making brochures , specsheets, ads and flyers for web and print- Collaboration across a huge organization: Team meetings, organizing via Trello and more.

Hillerød, Nordsjælland

Results: - Updating existing website (new design, new texts and new products) through: # Coding, CMS, Graphics, Search Engine Optimization (SEO), Content Marketing - Updating existing Facebook account and creating a Facebook Business Manager - Managing Google App accounts; # Bringing down bounce rates and keeping customers interested # Bringing down marketing costs on without losing costumersYield: - Thorough knowledge of : # Facebook Business Manager and setting up campaigns (SoMe management) # Search Engine Optimization (SEO) - Extended knowledge of : # HTML / CSS # CMS systems (OpenBizBox from Golden Planet) # Google Business Apps (Analytics, AdWords, Merchant, Business Manager) # Monitoring & analysis of business activities - Insight into a high-end stone businessThe main focus of my employment at Falke ApS was to update their webshop (ongoing) and online presences to the standard of 2018.l did this bit by bit by managing their website as well as setting up and managing their google app accounts, email marketing, social media accounts and other marketing promotion - meaning all online and offline marketing. Multichannel.Furthermore I managed their gravestone business, called MinMindesten.dk. I made graphic sketches for customers so they could visualize the end result of the gravestone they were buying. I had close customer relations and helped them through the process of buying a stone for a loved one. From beginning to end. I did the logistics of having the stones sent out to the graveyards and set up. The only thing I didn't do was make the stones.Lastly I managed the costumer service phone. When costumers called, I picked up and helped them get in touch with the correct department in the company.

Hinnerup

Results: - Maintenance and development of plantetorvet.dk (CMS). - Coding new pages in HTML / CSS / Bootstrap - Graphical tasks: New seasonal backgrounds, banners, image editing, etc. - Customer support: Telephone and email

Taking care of my wonderful child :)

Jægergårdsgade 122 8000 Aarhus C

Results: - Developing new responsive websites for customers in HTML / CSS / Bootstrap - Updating existing websites through CMS (Drupal, Joomla and Umbraco)Yield: - Thorough knowledge of Bootstrap and extended knowledge of HTML / CSS - Experience working with different CMS systems - Insight into how Google Analytics is used and works - Insight into a big design and communications agencyThe main focus of my internship at Datagraf was frontend-coding and web management.Using Visual Studio and Chrome dev-tools to code responsive websites with bootstrap, html5 and css3.

Årslev

Results: - Graphic design and layout of newsletters, social media content, ads and landing pages for bilka.dk - Development and updating of bilka.dk via Hybris CMS system and encoding in HTML / CSSYield: - In-depth knowledge of development of sales material in Adobe Ps, Ai and Id - Experience and responsibility for the graphic work in a large marketing unite - Experience working in a team, in a busy marketing department - In-depth knowledge of Hybris CMS systemMy internship was focused on online marketing and graphic work for Bilka.dk.

Århus Området, Danmark

Google Ads Course

After immersing myself in the 2-day Google Ads course at Kursusfabrikken, I can really feel how my understanding of the Google Ads.

Google Analytics 4 Course

After completing the Google Analytics 4 course at Kursusfabrikken, I've gained a comprehensive understanding of the latest advancements.

Digital Marketing, Online Marketing, 12

Digital Marketing (Online Marketing) - Bigum&Co & CPH Business Academic focus areas: - Social Media Management - Search Engine.

Multimediedesign, Kommunikation Og Medie Studier, 10

Graduate in Multimedia Design and Communication: Business Academy Program in Media and Communication Academic focus areas: - Web.

Bachelor'S Degree, Erhvervssprog Og International Erhvervskommunikation

Bachelor of arts degree in international business communication: Spanish and European Studies from Aarhus University (ASB) Academic focus.

Gymnasium, Sproglig

Activities and Societies: Spansk højniveau