Leading the charge in fostering robust partnerships and spearheading innovative partner marketing campaigns. My role is pivotal in managing our global partner marketing relationships, aligning with prioritized solutions and preferred partners, and driving sales through strategic plays and training.

As a Global Senior Marketing Director within SoftwareOne's marketing function, I held a global service marketing leadership position, strategically focusing on driving the Go-To-Market (GtM) efforts for SoftwareOne's SAP services while also overseeing additional service lines such as Digital Workplace and Security. My core functions included:(1) Designing and executing a holistic services marketing strategy: collaborating with cross-functional teams to define and implement a comprehensive marketing strategy for SAP Services, Digital Workplace, and Security, ensuring alignment with company goals and objectives.(2) Building brand awareness: spearheading initiatives to enhance brand awareness for the designated services lines in priority growth markets globally, leveraging thought leadership, digitally enabled content, and multi-channel campaigns.(3) Cultivating partner relationships: managing and nurturing relationships with the SAP and Digital Workplace communities and partner ecosystem through memberships, sponsorships, co-marketing efforts, and active participation in virtual and physical events.(4) Driving lead generation programs: strategically developing and executing digitally-driven lead generation programs, utilizing market segmentation, targeted buyer outreach, Account-Based Marketing (ABM), digital campaigns, tele-prospecting, and meticulous lead tracking.(5) Supporting CMO in strategic projects: providing valuable support to the Chief Marketing Officer (CMO) in the development and management of strategic projects, contributing to the overall growth and success of the company.

As a member of Group Marketing I held the position of Global SAP Services Marketing Leader. In this role, I helped to build the global Marketing and GtM strategy for our SAP service line from scratch. I collaborated closely with key stakeholders across the company, including Business Development, Operations, Sales & Services, and HR & Talent Acquisition. Together, we devised a comprehensive SAP marketing strategy and assisted regional and local marketing teams in executing it effectively.My responsibilities encompassed both strategic and tactical tasks, which involved:(1) Crafting and implementing a worldwide go-to-market and expansion marketing strategy for SAP Services. This included overseeing resources, performance, and key metrics.(2) Enhancing brand awareness for SAP Services in priority growth markets on a global scale through thought leadership, digitally enabled content, and multi-channel/format campaigns.(3) Managing relationships with the SAP community and partner ecosystem, which involved engaging in memberships, sponsorships, co-marketing efforts, and establishing a presence at virtual and physical events.(4) Establishing and executing digitally driven lead generation programs, which encompassed market segmentation, targeted buyer outreach, Account-Based Marketing (ABM), digital campaigns, tele-prospecting, and lead tracking.(5) Supporting sales enablement initiatives with messaging, pitch decks, case studies, references, and updates on product releases.

My role sat within the global content & campaign team, where I was driving combined marketing & communication activities for all technology services within SoftwareOne (Professional and Managed Services for Future Workplace, Future Data Center, Security, User Adoption & Change Management). My overall objective was to identify opportunities and deliver effective strategies to generate results (e.g. strategic approach and implementation of different tactics to strengthen our brand & services). I also supported in global content creation, design tactics, and digital campaigns.

Part of the global (services) marketing team I was supporting marketing & communication activities worldwide, driving brand and product awareness for Unified Communications (B2B, UCaaS) within SoftwareONE.

I handled the strategic, global UC Marketing & Communications, branding, and product development (B2B, UCaaS). BRANDING, CONTENT & STORYTELLING- Strategic development of concepts for brand building and thought leadership management,budget planning and monitoring, support & roll-out of different lead generation campaigns- Unification and visual re-branding of UC Point`s sales & marketing collaterals (e.g. having sole responsibility for re-branding presentations, flyers, brochures, etc.)- Self-dependent, strategic conception and creation of tailored content pieces for different audiences (e.g. white papers, infographics, case studies, blog articles), incl. strategic distribution and channel marketing- Sole responsibility for website maintenance (CMS) and strategic development (creation of new sites under SEO restrictions in German and English, CMS, website re-branding based on new created company CI) SOCIAL MEDIA - Strategic development of annual social media strategy, tied into an annual social media & content calendar (aligned with overall business objectives)- Strategic and operational support of all existing social media platforms (Twitter, LinkedIn, Xing, Google+, Facebook, YouTube, Yammer) incl. creation of visuals, running digital campaigns across channels- Implementation of regular social media monitoring / KPIs & Social ListeningPR & MEDIA RELATIONS- Pro-active agenda setting & strategic planning- Copy-writing of press releases and relevant content pieces (e.g. expert statements, interviews)- Revision of content (translations English - German / German - English)- Management of media inquiries (English and German)- Media Monitoring & Evaluation- Maintenance / extension of global media data base

I managed several national and international client accounts (e.g. Quantcast, Kenshoo, Searchmetrics, Schober) with focus on online marketing and digital technology (B2B, SaaS). My responsibilities included:- Strategic planning & roll-out of (international) communication strategies and annual campaigns- Strategic lead & coordination of international agency network (EMEA & global)- Budget planning, management & measurement- Media & influencer relations (coordination of global + local PR activities, pro-active agenda setting for continuous news stream)- Event planning & implementation of global trade shows, influencer events, industry roundtables, etc.- Copy-writing (press releases, blog posts, marketing materials, websites, e.g.) incl. pro-active planning, research, and implementation - Support & execution of (digital) marketing campaigns (global research projects, webinar campaigns, product launches)

Being responsible for several airlines I took charge of PR services in Germany and AVIAREPS' global corporate communications.Corporate Communications (B2B & B2C):- Support of the Head of Comunications in implementing the global communications strategy- Development of online newsroom- Development & regular distribution of an internal employer newspaper - Creating regular releases, interviewsAviation PR (B2B + B2C):- Development & implementation of a long-term PR strategy in Germany- Organiszing & Realizing press trips - Establishing regular news feed to leading aviation and tourism media- Planning & roll-out of roadshows, round tables and trade shows- Copywriting press releases, expert articles, marketing material- Crisis communications

Writing and inquesting, layouting for a daily newspaper

Research of local news and interesting stories, doing interviews and visiting onside events, photographing and developing articles (news, feautures and interviews)