Kathrin Joa Email & Phone Number

Zurich, Switzerland

Zurigo, Svizzera

Zürich Area, Switzerland

Zürich Area, Svizzera

Main clients: Samsung B2B Business Unit (IM and IT) and Franke Coffee Systems. Supervised the Branding refresh project for Nivalion (desk research, workshop, development claim and visual language). Supported Kunde & Co's Swiss Management and contact team in the agency HQ in Copenhagen throughout repositioning project for Avaloq and New Business Proposals.

Zurich, Milan, Frankfurt, London, Los Angeles

Brand Strategist for Global Communication Networks, independent creative agencies, branding agencies, and start-ups. Main assignments:- Innocean Worldwide Europe (Frankfurt) for Kia and Hyundai Motors Europe | January 2016-May 2018- KIA Motors Europe (Frankfurt) | May 2018-August 2019- Brandpulse (Zürich-Switzerland) for SEL AG now ALPERIA AG | February.

Europe

Consultant for Market insight, Strategy and Creative Assets Validation on Nikon

Zurich

Brand Consultant for International clients. Main project: Brand Repositioning project for SEL AG (Energy Company)- now Alperia SPA.

Frankfurt/Europe

In charge of Brand Strategy for Kia Motors Europe and New business projects @ Innocean Worldwide European Headquarter (Frankfurt) Strong collaboration with the Innocean Account, Research&Insight, Media, Digital and Creative Teams, as well as the Space & Design and Live Marketing Teams to develop: 1. Strategy and Creativity for the New Kia Global Brand.

Milan And Frankfurt

In charge of brand strategy during the successful repositioning of Hyundai and Kia brands- Focus on Italian market and supporting EU HQ in Frankfurt with Tier 2 countries (Turkey)- Developed new brand strategy (positioning, message, personality and tone of voice, brand architecture, product prioritization)- New positioning roll out both internally (via.

In charge of brand strategy in the in-house agency of Hyundai-Kia Motors Group for both brands (Hyundai and Kia). Focus on Italian market and supporting EU Hub in Frankfurt with Tier 2 markets (Turkey)

Milan Area, Italy

Senior member of department, taking responsibility for the Strategic Planning Department of DDB Group, an integrated strategic unit shared between all companies belonging to DDB Group (DDB, Rapp, TribalDDB). People managed: 2 Strategic Planners, 1 Junior Strategic PlannerDDB Group Italy nominated Best Holistic Agency NC Awards 2009

Local and international strategic projects, from agency clients to new business pitches and lead planner on VW, one of the agency’s main clients worldwide.Successfully managed the integration of the planning unit with other DDB Group units (TribalDDB/RappCollins) extending the scope of responsibility to digital, social media and CRM departments.In charge.

Assistant to VW & Vespa (Piaggio) Account Project Team

Main responsibilities: organizing Trade Exhibitions, external relations and press releases Coordination of the Regional “Progetto Lingue 2000”. Meanwhile teaching English to youngsters (age range 4-16)

Main responsibilities: Supporting marketing department, drafting press releases, and supporting in the development of catalogues and translations.

Disruptive Strategy Programme, Digital Marketing

Modules: Multimedia & Digital Communication

Modules: International Business Strategy , International Marketing

Masters, International Marketing And Strategic Communication

A Masters Degree devided into 3 modules, 1 attended in Milan, 1 module at Nottingham Business School at the Nottingham Trent University, 1.

Ba (Hons), Corporate Communications- Media & Arts Faculty, 2.1 (Hons)

Dissertation title: "A critical evaluation of the perception of British Brands in the Italian market and the role of stereotypes".

Cambridge Rsa Certificate, Certificate In English Language Teaching To Adults

French Language

Spanish Intermediate Level

Maturità Scientifica, Indirizzo Linguistico

Activities and Societies: Indirizzo Linguistico: German, English and Spanish