Kathrin Joa Email & Phone Number

Zurich, Switzerland

Zurigo, Svizzera

Zürich Area, Switzerland

Zürich Area, Svizzera

Main clients: Samsung B2B Business Unit (IM and IT) and Franke Coffee Systems. Supervised the Branding refresh project for Nivalion (desk research, workshop, development claim and visual language). Supported Kunde & Co's Swiss Management and contact team in the agency HQ in Copenhagen throughout repositioning project for Avaloq and New Business Proposals.

Zurich, Milan, Frankfurt, London, Los Angeles

Brand Strategist for Global Communication Networks, independent creative agencies, branding agencies, and start-ups. Main assignments:- Innocean Worldwide Europe (Frankfurt) for Kia and Hyundai Motors Europe | January 2016-May 2018- KIA Motors Europe (Frankfurt) | May 2018-August 2019- Brandpulse (Zürich-Switzerland) for SEL AG now ALPERIA AG | February 2015-June 2015- Fastrock (London, Los Angeles) for WWF | July 2015 - December 2015- Nadler Larimer & Martinelli (Milan)… Show more Brand Strategist for Global Communication Networks, independent creative agencies, branding agencies, and start-ups. Main assignments:- Innocean Worldwide Europe (Frankfurt) for Kia and Hyundai Motors Europe | January 2016-May 2018- KIA Motors Europe (Frankfurt) | May 2018-August 2019- Brandpulse (Zürich-Switzerland) for SEL AG now ALPERIA AG | February 2015-June 2015- Fastrock (London, Los Angeles) for WWF | July 2015 - December 2015- Nadler Larimer & Martinelli (Milan) for Voiello | 2016- Leap (London) for Juul | January 2019-July 2019 Show less

Europe

Consultant for Market insight, Strategy and Creative Assets Validation on Nikon

Zurich

Brand Consultant for International clients. Main project: Brand Repositioning project for SEL AG (Energy Company)- now Alperia SPA.

Frankfurt/Europe

In charge of Brand Strategy for Kia Motors Europe and New business projects @ Innocean Worldwide European Headquarter (Frankfurt) Strong collaboration with the Innocean Account, Research&Insight, Media, Digital and Creative Teams, as well as the Space & Design and Live Marketing Teams to develop: 1. Strategy and Creativity for the New Kia Global Brand Campaign (pitch won against US and Korea)2. Briefing and Concept development for the Geneva, Frankfurt and Paris Motorshows3… Show more In charge of Brand Strategy for Kia Motors Europe and New business projects @ Innocean Worldwide European Headquarter (Frankfurt) Strong collaboration with the Innocean Account, Research&Insight, Media, Digital and Creative Teams, as well as the Space & Design and Live Marketing Teams to develop: 1. Strategy and Creativity for the New Kia Global Brand Campaign (pitch won against US and Korea)2. Briefing and Concept development for the Geneva, Frankfurt and Paris Motorshows3. European Kia Brand Book draft, focussing on defining a European interpretation of the brand Tone&Manner. 4. Brand Tracking, Qualitative target pen portraits and Research projects5. Launch Strategies for Kia Models (New or Facelifts): New Sportage, New Soul6. Supporting the strategic development in Tier 2/3 countries and facilitating the local adaptation of the European Brand Strategy6. Hyundai Culture Marketing Programme ProjectWorked in close contact with the European Marketing and Communication Department on all the above projects and supported the Brand Management team to brief brand Training Agencies to develop a special European Brand Identity System Training.Innocean Worldwide Europe winner of Bronze Effie Europe Award 2013 Show less

Milan And Frankfurt

In charge of brand strategy during the successful repositioning of Hyundai and Kia brands- Focus on Italian market and supporting EU HQ in Frankfurt with Tier 2 countries (Turkey)- Developed new brand strategy (positioning, message, personality and tone of voice, brand architecture, product prioritization)- New positioning roll out both internally (via training) and externally through consistent marketing communication activities- In charge of consumer investigation… Show more In charge of brand strategy during the successful repositioning of Hyundai and Kia brands- Focus on Italian market and supporting EU HQ in Frankfurt with Tier 2 countries (Turkey)- Developed new brand strategy (positioning, message, personality and tone of voice, brand architecture, product prioritization)- New positioning roll out both internally (via training) and externally through consistent marketing communication activities- In charge of consumer investigation, coordinating Market Research InstitutesPeople Managed: 1 Senior Strategic Planner Show less

In charge of brand strategy in the in-house agency of Hyundai-Kia Motors Group for both brands (Hyundai and Kia). Focus on Italian market and supporting EU Hub in Frankfurt with Tier 2 markets (Turkey)

Milan Area, Italy

Senior member of department, taking responsibility for the Strategic Planning Department of DDB Group, an integrated strategic unit shared between all companies belonging to DDB Group (DDB, Rapp, TribalDDB). People managed: 2 Strategic Planners, 1 Junior Strategic PlannerDDB Group Italy nominated Best Holistic Agency NC Awards 2009

Local and international strategic projects, from agency clients to new business pitches and lead planner on VW, one of the agency’s main clients worldwide.Successfully managed the integration of the planning unit with other DDB Group units (TribalDDB/RappCollins) extending the scope of responsibility to digital, social media and CRM departments.In charge of DDB SignBank ™platform for Italy (SignBank™ is a DDB tool monitoring local and global future trends)Main Brands… Show more Local and international strategic projects, from agency clients to new business pitches and lead planner on VW, one of the agency’s main clients worldwide.Successfully managed the integration of the planning unit with other DDB Group units (TribalDDB/RappCollins) extending the scope of responsibility to digital, social media and CRM departments.In charge of DDB SignBank ™platform for Italy (SignBank™ is a DDB tool monitoring local and global future trends)Main Brands and projects managed: VW, Hasbro Games, Campari Group (Campari, Campari Soda, Jägermeister), Henkel (Vernel e Dixan), Pepsi&Co (Gatorade and Propel)Mediaset Premium Repositioning (DTT Pay Television), International Branding project for E-saving division of ABN AMRO, Unilever Ice Cream Business, Emmelunga (furniture retailer), Cellulase Gold- OmegaPharma, BATA Shoes, Brand Re-Positioning for Azimut Yachts, Ferrero (Rondnoir, Ferrero Rocher, Ferrero Garden, Pocket Coffee, Pinguì, Kinder Brioss), Pitches for Vodafone, Unicredit Bank, MTV Mobile, Mulino Bianco Barilla. Show less

Assistant to VW & Vespa (Piaggio) Account Project Team

Main responsibilities: organizing Trade Exhibitions, external relations and press releases Coordination of the Regional “Progetto Lingue 2000”. Meanwhile teaching English to youngsters (age range 4-16)

Main responsibilities: Supporting marketing department, drafting press releases, and supporting in the development of catalogues and translations.

Disruptive Strategy Programme, Digital Marketing

Modules: Multimedia & Digital Communication

Modules: International Business Strategy , International Marketing

Masters, International Marketing And Strategic Communication

A Masters Degree devided into 3 modules, 1 attended in Milan, 1 module at Nottingham Business School at the Nottingham Trent University, 1.

Ba (Hons), Corporate Communications- Media & Arts Faculty, 2.1 (Hons)

Dissertation title: "A critical evaluation of the perception of British Brands in the Italian market and the role of stereotypes".

Cambridge Rsa Certificate, Certificate In English Language Teaching To Adults

French Language

Spanish Intermediate Level

Maturità Scientifica, Indirizzo Linguistico

Activities and Societies: Indirizzo Linguistico: German, English and Spanish