Kathleen Rodger Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Led full-cycle recruitment for all co-op positions (creating job postings, screening, interviews, offers) and successfully onboarded 20+ co-op and entry-level employees in the Engineering, Finance and Technology.
• Coordinated new hire onboarding documents for 20+ employees, supported with orientation, maintained the HR dashboard using MS Excel and helped manage the employee lifecycle.
• Managed the HR inbox and was the point of contact for all employee inquiries regarding companypolicies, benefit administration and learning & development.
• Created the Employee Policy Manual template and implemented revisions based on the EmploymentStandards Act (ESA) and Occupational Health & Safety Act.
• Drafted and distributed engaging newsletters to all employees regarding new hires, job openings andwellness initiatives.
• Managed 10+ organizational charts for different business units using Microsoft Visio and restructured teams using the 9-box talent review grid to help with succession planning.

Toronto, Ontario, Canada

• Sourced 150+ candidates per week for entry-level business development roles using LinkedIn Recruiter.
• Developed and tested in-mails to target new graduates, achieving optimal response rates.
• Screened and presented 2-3 candidates in a weekly newsletter to 10+ clients in the SAAS sector.

Toronto, Ontario, Canada

• Developed the organic social media strategy for two online B2C stores, including the Go to market social strategy for the launch of the FitTrack MyHealth App.
• Reported weekly KPIs (engagement, revenue, website traffic & lead generation) using Google Analytics.
• Supported the Director of Customer Success with developing the social customer service approach.
• Planned various team-building initiatives and events and managed relationships with 80+ brand ambassadors.

Toronto, Ontario, Canada

• Planned the marketing calendar and managed all product launches, promotions, email marketing, interviews with media and virtual events with support from the Creative Director and Founder.
• Increased mailing list by 4,000 subscribers in 4 months through promotions and collaborations.
• Analyzed and presented all Shopify, Mailchimp, influencer, and organic/paid social media analytics.
• Drafted press releases, media advisories and short/long lead product pitches.

Toronto, Ontario, Canada

• Increased @graydonskincare Instagram following by 53.3% in 6 months through campaigns & brand partnerships.
• Monitored the influencer affiliate, editorial and media database.
• Provided exceptional and timely customer service via email, social media, Okendo and online chat box.
• Arranged Digital, Print and TV coverage from 25+ top tier media outlets including Toronto Life, CTV, Huffington Post and Marilyn Denis.

Toronto, Canada Area

• Increased Instagram followers by over 30% in four months through various social media campaigns and contests.
• Planned the social media content calendar for all socials and drafted web copy for corporate website using WordPress.
• Managed all email marketing using Constant Contact.
• Responded to online reviews, direct messages and used strategic crisis communication to maintain a positive reputation.

Toronto, Canada Area

• Presented sale proposals to potential clients at festivals and the LCBO.
• Exceeded sales quotas by selling over 200 cans of beer in four hours at the LCBO.
• Managed craft beer tents at festivals to acquire new clients by promoting products to guests.
• Identified the needs of customers and communicated strategies to upper management to develop the brand and help reach target markets.
• Drafted internal communication e-mails and provided co-workers with training information.

Postgraduate Certificate, Human Resource Management

Bachelor Of Arts - Ba, Professional Communication

Activities and Societies: Public Relations minor & Psychology minor• Co-president of Go Global, Ryerson Affiliate Club (2018 - 2019) •.