Kathryn Allen-Study Email & Phone Number

London, United Kingdom

* Hybrid Course in the Olin Business School Center for Experiential Learning * Enhancing customer acquisition strategies by integrating research findings into actionable plans, driving growth and building a strong market presence. *Conducting in-depth customer discovery through targeted surveys and interviews, analyzing both demographic and psychographic data to identify key consumer needs, preferences, and behavior patterns *Developing a comprehensive marketing strategy for Circular Way, utilizing influencer partnerships and channels to amplify brand messaging

St Louis, Missouri, United States

*Work with the founder as one of the first team members of an innovative carbon credit startup, actively shaping the company’s development and strategy as we prepare to launch the product to market. *Conducting grant, student, and VC funding research.

South Africa

* Collaborated in a self-guided team of four to conduct competitor and client research and analyze market trends for a comprehensive analysis of the sustainable packaging market in South Africa.* Performed a deep-dive analysis of economic, socioeconomic, and political conditions to recommend a strategic location for expansion.* Developed a financial model to predict growth post-implementation.* Delivered final market entry recommendations to the CEO.

St Louis, Missouri, United States

Performed a variety of tasks for Professors in the department, including data collection and entry, coding projects, literature reviews, & copy-editing works.

Austin, Texas, United States

*Hybrid Course in the Olin Business School Center for Experiential Learning *Conducted competitor and market analysis, resulting in a comprehensive list of government/IB funding to support Substructure Technologies' transition from government projects to an independent affordable housing entity *Collaborated with client and teammates to develop a strategic entry plan, enhancing the company's readiness for the South by Southwest (SXSW) pitch competition *Engaged in weekly strategy sessions with internal teams to refine ROI calculations and business positioning strategies

Chicago, Illinois, United States

Chicago, Illinois, United States

Served coffee and assisted owner with running a small business including inventory, financials, and handled marketing via business Instagram and Tiktok social media; Gained 100+ followers

Bachelor Of Arts - Ba, Business Administration And Management & Environmental Analysis

Activities and Societies: Alfa Phi Omega, Net Impact, WashU Student Investment Funds

High School Diploma

Activities and Societies: CEO of Underwater Robotics Team, Cross Country Captain, Student Government Environmental Committee Member