Opera and Rezlynx/ Guestline trained.

Rotation One: Gaming Division - Content Executive Role (Sep-Dec 2022)• Utilised Photoshop, Illustrator, and InDesign to create marketing and webinar banners and magazine designs for ‘Salary Survey’ and ‘Most Influential Women Awards 2022’.• Created mood boards and design concepts for IGB and IGB Affiliate. • Worked with the commercial content team creating brand views, webinars, and press releases for the IGB website and sourced panelists. Rotation Two: Retail Division - Sales Executive Role (Jan-April 2023)• Trained in ‘Salesforce’. Created leads and opportunities to contracts sent and closed wins.• Worked under the ‘Wellbeing’ and ‘Play’ sections of the B2B shows ‘Top Drawer’ and ‘Home & Gift’ 2023.• Supported the team in rebooking at the ‘Top Drawer Spring’ London show, looking after 30 stands in the section ‘PLAY’.• Leased with some of the biggest retailers and built relationships with current and new clients through face-to-face at shows, phone calls, and emails.• Had the opportunity to visit competitor shows in Paris and Birmingham to create new leads.Rotation Three: Defence Division - Marketing Executive Role (May-Sep 2023)• Mastered platforms such as Pardot, Monday.com (project management tool) and showoff.com (website).• As the manager of media and domain partners, my primary responsibility was to ensure maximum promotion of the DSEI event by August 2023 to increase visitor registrations and revenue. • Strengthened research and data analytic skills.• Collaboration with the content and sales team to deliver what the exhibitors want at the right time to create outstanding data results.• Developed my creativity skills when building emails and social media campaigns.• Created and launched the news page for the DSEI 2023 website from scratch.

Working under pressure, dealing with all front of house duties including welcoming visitors, providing support to the heads of departments, administrative tasks and caring for residents’ basic needs.Liaising social collaboration with customers and suppliers over the telephone, handling queries, complaints, and bookings.Successfully supporting residents and families by arranging opportunities (i.e., delivering mail and setting up zoom chats) to stay in touch and have gained positive feedback.Assisting in event management with the activities Co-Ordinator by arranging and leading weekly games and events for residents.

Awarded a First Class Honours for my Bachelor of Arts Degree in Communications, Design and Marketing. Dissertation: created a research project on how care homes have been affected by Covid-19 in the UK. Extensive market research has been based on mental health, digital technologies used between residents and their loved ones, how frontline workers have been treated and the delivery of effective healthcare. Magazine Design: created a magazine advertising a care home on InDesign software. Worked closely with the marketing team and Director of Community Relations at Signature care homes during the project and utilised Adobe software’s (InDesign, Illustrator, Photoshop) and market research skills.Contemporary Marketing Practice: designed a marketing plan with brand development, launching a ‘green product’, which considered internal and external factors, conducting marketing audit (micro and macro), SWOT analysis, marketing strategy (4 P’s), marketing implementation (time scales), revenue forecast, product details & attributes (content creation & creativity).The Enterprising Workplace: produced a brochure that displayed a business plan based on how the university could improve their student union. Worked closely with a team to gain data from current and upcoming students through questionnaires, budget management was utilised through the wants and needs of the target market and pitched the new idea to industry experts. Innovative ideas were reflected through a 3D floor plan and project management was put in place through being team leader for this task.

The Simulated Work Placement involved a 50-hour placement to develop theoretical work-related knowledge and professional practice. Below are some examples of what this included:Advised ‘Happy as Larry Group’ on creating a cohesive theme and content plan to help support them to maximise engagement for their YouTube platform.Guided ‘Happy as Larry Group’ on how they could get their message across on mental health to their target audience through personalised videos that display the journey of this family run business.Inspired by Nini Mikolajski story and the development of ROOTS with her drive for change and passion for positive impacts.Completed LinkedIn Learning courses: ‘Being positive at work’, ‘Business ethics’, ‘Diversity, Inclusion, and Belonging’ and ‘Successful goal setting’.Created presentations on working remotely, digital marketing and the effects Covid-19 has had on businesses.

Regularly exceeded sales targets per day, including upselling of promotional items.Provided excellent client service by welcoming interaction with customers in a friendly and welcoming manner and striving to deal with queries and issues promptly.Worked under pressure, serving up to 30 customers an hour during busy periods.Ensured high quality of food and beverages to guests and maintained a clean and safe work environment.

This diploma focused on the primary elements of marketing theory and frameworks.