Kathryn Duff Email & Phone Number

Stamford, Connecticut, Us

Mason, Ohio, Us

Rockville, Maryland, Us

- Conducting UX research via surveys and user interviews- Analyzing gathered research via Affinity Mapping/Diagramming techniques- Creating Empathy Maps based on user research- Generating Personas - Developing User Journey Maps, Experience Maps, and Service Blueprints- Producing User Stories and Problem Statements- Formulating How Might We’s (HMW)- Constructing data flow diagrams to assist the infrastructure team in identifying connections/ external interfaces- Ensuring that our research findings/artifacts are accessible, including appropriate contrast and closed caption transcripts of any interview dialogue- Creating internal documentation and slide decks that are consistent with Skyward branding - Conducting UX workshops- Utilizing UX tools such as Figma, Mural, and Lucidchart

East Longmeadow, Ma, Us

East Longmeadow, Ma, Us

• Full design and front-end development of over 75 responsive Wordpress websites. Additional experience designing in Shopify, Wix, Webflow and proprietary CMS. Experience with CSS, HTML, JS, and PHP. • Designing and setting up e-commerce websites. Data processing and product management. • Utilizing UI and UX principles to create optimal user experience design. Experience creating high-fidelity web design prototypes in Adobe XD and Figma. • Creating a wide range of graphic design including logos, ads, website elements, social media posts, flyers, banners, and billboards. Highly skilled in the Adobe Creative Suite (certified in Photoshop & Illustrator).• Producing motion graphics in After Effects for use in social media ads and posts.• Project management of 10+ concurrent design projects and manager of 25 accounts.• Communicating with clients about marketing plans, project scopes, and deadlines.• Implementing SEO strategies including on-page, off-page, and technical SEO work. • Generating and analyzing monthly analytics reports for each client’s website. • Updating DNS records to repoint domains and set up email. • Designing and testing email marketing campaigns in Mailchimp, Constant Contact, and ActiveCampaign.

Lexington, Ky, Us

For nearly three years, I worked as a corporate level website administrator and multimedia designer. I maintained all aspects of five company websites and handled the print, web and graphic design for our stores in Lexington, Cincinnati, Louisville, Clarksville, and Evansville. • Manage all aspects of five WordPress websites; administrating, updating, and improving efficiency• Oversee e-commerce platform, including inventory management; increased sales an average of 42%• Design website UI/UX, digital media, and print projects (launched a website redesign in 2018)• Coordinate email marketing campaigns every week (MailChimp) to 30,000+ subscribers• Produce all TV commercials for our stores in each city; produced 400+ commercials to date• Execute all social media content and scheduling; 111% average increase in followers since 2017• Identify and solve company-wide software, hardware, or network issues and evaluate analytics• Lead our data entry specialists; have provided training and overseen production of 5 employees• Fixing broken links via Google Analytics and Screaming Frog; SEO certification

Morehead, Kentucky, Us

• Maintained and organized confidential employee and student documentation• Prepared program marketing materials for prospective students• Operated and regulated office machines• Assisted faculty, staff, students and visitors• Verified and recorded demographic information into national database (TEDS)