Lead Loblaw Brands private label portfolio for the Canned, Condiments & Salad FixingsCategories (600+ SKUs). Deliver on innovation by leveraging market insights, research andconsumer trends and conduct ongoing market analysis to grow base business. Build 3 yearcategory plans and get buy-in by influencing stakeholders (Category, Sourcing teams) withthe objective to grow our profit, market share, control brand penetration and maintainconsistent supply. Develop strategic… Show more Lead Loblaw Brands private label portfolio for the Canned, Condiments & Salad FixingsCategories (600+ SKUs). Deliver on innovation by leveraging market insights, research andconsumer trends and conduct ongoing market analysis to grow base business. Build 3 yearcategory plans and get buy-in by influencing stakeholders (Category, Sourcing teams) withthe objective to grow our profit, market share, control brand penetration and maintainconsistent supply. Develop strategic planning best practices used across the productmanagement team. Source and negotiate with vendors on costing for new items throughthe RFP process. Build and maintain strong relationships with key stakeholders in order toreach our objectives (vendors, PD,QA,RA,SC). Develop Assistant Product Managers withthe aim to provide them with the tools they need to succeed and reach their individualdevelopment goals. Show less

Created the 3 Year Spreads Strategy to increase tonnage, profit and overall control brandpenetration through research and insights generation, deep dive analysesand gained successful category buy in. Developed project timelines, executed maintenanceand new product launches on time through problem solving, holding team membersaccountable and influencing stakeholders (PD/QA/PM/RA/CBST/Vendor/Category)throughout the entire process. Lead the APM team meetings with the goal to… Show more Created the 3 Year Spreads Strategy to increase tonnage, profit and overall control brandpenetration through research and insights generation, deep dive analysesand gained successful category buy in. Developed project timelines, executed maintenanceand new product launches on time through problem solving, holding team membersaccountable and influencing stakeholders (PD/QA/PM/RA/CBST/Vendor/Category)throughout the entire process. Lead the APM team meetings with the goal to provide andreview process updates, connected with the proper stakeholders to solve issues,encouraged open discussion and build on Blue Culture. Set up and trained new APMs forsuccess through the Buddy program. Show less

Developed insights and plans for existing and prospective clients including alcoholbeverage, auto, grocery, professional associations, retail, cities and healthcare. Researchedand analyzed cultural trends and gained competitive, market and consumer insightsthrough social listening, influencer vetting, channel audits, online research and synthesisand extraction of existing research. Supported and guided brand strategy development,go-to-market planning and adapted global… Show more Developed insights and plans for existing and prospective clients including alcoholbeverage, auto, grocery, professional associations, retail, cities and healthcare. Researchedand analyzed cultural trends and gained competitive, market and consumer insightsthrough social listening, influencer vetting, channel audits, online research and synthesisand extraction of existing research. Supported and guided brand strategy development,go-to-market planning and adapted global campaigns/positioning for local Canadianexecution. Developed Integrated Marketing Communications plans, global and local socialstrategies and eCRM plans. Co-created/developed Human Brand Platforms and informedcreative briefs. Show less

Exceeded personal annual sales quota at 119%. Managed the entire sales process (leadgeneration, booking product demonstrations, showing the product, follow up and closing).Created in-depth analytic reports for prospective clients and fully managed short termclients and their renewals.

Conducted lead generation, created analytic reports and planned events for recruitmentand internal activities.

Assisted the production team with product sourcing, allocation and project management.Fully utilized Google Analytics for client/internal reporting needs.

Masters Thesis: “Let’s Get Physical”: An exploratory study into the meanings andmotivations behind the consumption of athleisure clothing.Relevant courses include: Digital Marketing Applications (creation and pitch of a mobile appfor Marks and Spencer), Marketing Communications (creation of social media campaign forEdinburgh City of Literature), Marketing Decision Analysis, Brand Management andInternational Marketing Strategy.

Reformatted, edited, and managed Microsoft Office documents for specified lawyers.Completed month and year-end billing and administrative tasks including dockets, meetingbookings, printing, filing and correspondence.

Created website postings, in game Twitter updates and created Vine videos as a pre gamepromotional tool. Assisted in event planning, designing and creating athleticsports posters, managing promotions, gathering statistics, scorekeeping and hospitality.