Katie Gower Email and Phone Number

• Managed cross-departmental communication and collaboration, working closely with Designers and internal Dealer Ambassadors to understand client requests and deliver strategic content recommendations• Analyzed performance metrics to uncover key insights that drive better results for future campaigns• Independently researched and tailored marketing incentives to drive sales for new and pre-owned vehicles• Learned, interpreted, and applied Original Equipment Manufacturer (OEM), state and federal compliance regulations for automotive marketing• Initiated the Quality Assurance (QA) process for campaigns and deployed print and email marketing for approximately 40 dealerships each month• Completed daily fulfillment tracking documentation in Google sheets and Trello• Nominated member of DRIVE, an internal leadership program that included required reading and monthly discussions about relevant topics

• Created new role of Website Operations Specialist when G/O Digital's website fulfillment was transitioned to a third party vendor• Responsible for managing the working relationships between key internal and external stakeholders for website fulfillment• Approved signed website contracts and monitored progress with third party vendor throughout build process to ensure deadlines were met• Conducted website QA's post-launch to meet clients' expectations for final products• Oversaw and assisted with all website related maintenance requests and escalations from affiliate channel and customers• Processed renewal contracts and cancellations, assisting the Finance department in reconciling vendor billing with work that was produced• Managed tracking in Smartsheet of active website clients and contract details

• Led and facilitated the end-to-end workflow of projects from inception to completion, managing day-to-day activities resulting in successful project delivery on time and within budget for a wide variety of PPC, social media and SEO campaigns• Oversaw creation process of templated websites, including conducting onboard calls with clients, collecting all necessary assets, and performing final quality checks upon product launches• Managed initial set-up using CRM interface and monitored progress throughout all phases of project lifecycle • Oversaw monthly budgets for individual campaigns, applying additional fees when appropriate• Collaborated across teams to coordinate implementation efforts between Client Services and Fulfillment departments• Enforced quality control process and product testing prior to and after deployment• Identified risks and sought partnership from internal teams to assist in resolving issues• Responsible for identifying process breakdowns, continually reviewed and revised procedures and objectives as needed to improve operations between the Account Management and Fulfillment teams

• Facilitated communication between account managers and print vendors, ensuring production flowed smoothly and in a timely manner to the satisfaction of clients and plan members• Consulted with account managers to continuously update welcome materials with current and accurate benefits information• Implemented welcome materials for new Consumer-Directed Health Plans• Exported data and distributed daily reports to Member Communications Operations team• Collaborated with team members to improve and enhance processes currently in place• Volunteered as Marketing Chair and Board Member of Fit Club’s Arizona Chapter, a Colleague Resource Group available to all CVS Caremark employees

• Composed and reviewed written communications sent to pharmacies informing them of network updates, new implementations, amendments to the CVS Caremark Provider Manual, formulary changes, etc.• Provided recommendations for member identification cards for internal partners and plan sponsors based on standards set by NCPDP and CVS Caremark Brand Compliance• Oversaw communication efforts educating pharmacies about Health Insurance Marketplace Plans adjudicating through CVS Caremark effective January 1, 2014• Assisted in editing the 2012 and 2014 CVS Caremark Provider Manuals• Created the training manual for the Network Specialist position of the Pharmacy Communications Department • Assisted with postal mailings of network updates and network contracting• Exercised knowledge of claim processing platforms RxClaim, RECAP, and QL• Earned certifications for Medicare Technician, Advanced Medicare Technician, Master Medicare Technician, and Retiree Drug Subsidy Technician

• Ensured all guests immediately feel welcome through displays of hospitality• Worked on a team in a fast-paced environment to ensure guests were evenly distributed to each server• Directed phone calls and scheduling reservations in a quick and efficient manner• Set up, maintained, and broke down a top-notch breakfast buffet

• Interacted with all customers to provide an individualized shopping experience• Marketed current promotions to meet daily and monthly sales goals• Created outfits for visual displays, paying attention to details such as color, balance, and current trends• Maintained cleanliness and organization of the store• Processed payment transactions

• Provided exceptional customer service to guests through greetings and friendly conversation• Verbally communicated new products and promotions to increase sales through samplings and suggestions• Trained new employees, and oversaw the performance of up to two employees during shifts

• Trained all incoming cashiers and baristas at the Desert Ridge location• Contributed to a friendly atmosphere while receiving customer orders and ensuring they were created accurately and received in a timely fashion• Answered any guest inquiries about menu items• Prepared all beverages, including specialty drinks