Kathryn Heizer Email and Phone Number
Achieve goals & overcome obstacles with Cascade Effect Coaching. With 20+ years of corporate experience & a certification in professional life coaching, I provide a neutral, accountability-driven, goal & solution-oriented sounding board for individuals & teams. Inspired, positive, short-term actions can have a lasting cascade effect across your stakeholders, projects, & environment. Improving culture, engagement, efficiency, & fulfillment (both professionally & personally) are only steps away.
Cascade Effect Coach
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Business OwnerCascade Effect Coach Nov 2024 - PresentAs a Certified Professional Life Coach with a specialized focus on corporate clients, I empower teams and individuals alike to reach and exceed their goals. My coaching style is results-driven and tailored to the clients' needs, blending strategic planning with the accountability needed to foster sustainable growth.With 20+ years of cross functional experience within high-pressure, high-matrix corporate environments, I understand the complexities of team dynamics and organizational goals. I’ve successfully guided professionals through actionable steps that translate into tangible, measurable results. My goal is to create empowered leaders who make impactful decisions and inspire those around them.Beyond corporate settings, I also work with individual clients who are committed to achieving personal and professional growth. Through a collaborative approach, we identify key areas of opportunity, set actionable milestones, and work through obstacles to create meaningful, lasting changes.If you’re ready to make bold moves in your career or personal life and are looking for a coach who combines a pragmatic, goal-oriented approach with deep personal insight, let's connect! -
Team Lead (Director) - Shopper & Category Insights At Haleon Consumer Healthcare (Walmart Account)Haleon Jul 2022 - Jul 2023Weybridge, GbTotal Portfolio $1.3B | Walmart Account | Jan 2021 – July 2023- Managed a team of 6 through the Glaxosmithkline demerger, during a time of great uncertainty- Orchestrated the launch of Luminate (Walmart's 1st party data platform) across the organization- Mediated strained relationships, resulting in notable significant interpersonal & deliverable improvements from all parties- Identified the need for a change in 3rd party data management providers, & successfully implemented a smooth conversion- Developed a “leveling up” process to share best practices & standardize ways of working to overcome hinderances (data/provider/process migrations)- Oversaw the new, state of the art Shopper Science Lab with tool utilization exceeding that of the lab located at corporate headquarters ❖ Drove tool utilization, process management, & ROI tracking ❖ 56 total projects were completed year 1, exceeding the established corporate headquarter lab ❖ 5 major research projects delivered $67MM+ in annual value -
Team Lead (Director) - Shopper & Category Insights At Glaxosmithkline Consumer Healthcare (Walmart)Gsk Jan 2021 - Jul 2022Brentford, Middlesex, GbSee above under Haleon, this is the same role. -
Business Development ManagerGsk 2019 - Jun 2021Brentford, Middlesex, GbAnalgesics & Personal Care | Walmart Account | Aug 2017 – Jun 2021- Managed a $175+MM annual business, growing the pain portfolio +5.6%- Drove POS $ performance by brand during my tenure on each:- Remotely managed, enabled, & inspired cross-functional stakeholders to: - Launch Voltaren & Advil Dual Action with excellence (both considered the largest innovations in the category in 25 years) - Navigate & mitigate significant headwinds (supply constraints, COVID-19 impact, recalls, & launch timing shifts)- Achieved several best-ever weekly $ run rates on Advil (prior to COVID surge)- Sell-in & implement an Advil brand block, separating the brand from its Private Label comparison, & resulting in sustained run rate lifts -
Business Development Manager - Walmart AccountPfizer Nov 2016 - Jun 2021New York, New York, UsDigestive Health | Walmart Account | Oct 2016 – Aug 2017- Maintained a flat $125MM annual business through negative news, inventory & display pressures, private label entry, & a packaging transition- Drove the Preparation H team to create vertical packaging for Walmart, ultimately resulting in +7.5% $ growth & the highest $ run rates ever- Designed & executed a robust Nexium 24HR Clear Mini’s launch plan, exceeding $ sales expectations of the sub-brand by +12.5% -
Senior Manager Of Shopper Marketing (Walmart Account)Pfizer Feb 2014 - Dec 2016New York, New York, UsTotal Portfolio | Walmart Account | Feb 2014 - Jan 2017- Solely managed planning, contracting, budgeting, sell-in, creative briefs, formal approvals, & execution of Walmart specific shopper marketing programs across all business units- Executed the largest ever Rx to OTC switch (Nexium 24HR) with excellence, deemed an “unprecedented takeover of Walmart’s Rx department” by Path to Purchase Institute- Developed & executed four strategic, shopper insight based, omnichannel programs which included several shopper marketing firsts for the company- Negotiated for, managed, trained, & developed an on-site, contracted resource as a shopper marketing assistant -
Shopper & Category Insights Manager Ii (Walmart)Pfizer Consumer Healthcare Jun 2012 - Feb 2014Digestive Health & Front End | Walmart Account | Mar 2013 – Jun 2014 - Translated shopper data & Walmart’s needs into actionable insights that drove programming for the Nexium 24HR launch & beyond- Exceeded modular presence objectives by selling in 2 full shelves at eye level in 93% of stores- Fully integrated myself into all functions of the local team, allowing for seamless work transitions when needed (taking over for the Business Development Manager while on short term leave & assuming full responsibility for Shopper Marketing 3 months prior to launch)Vitamins | Walmart Account | Jun 2012 – Feb 2013- Managed an analyst & the corresponding annual review & compensation processes- Developed & implemented brand specific strategies to improve brand performance
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Shopper & Category Insights Manager - Kroger / DunnhumbyPfizer Consumer Healthcare Jan 2010 - May 2012Total Portfolio | Kroger Account | Jan 2010 – Jun 2012- Leveraged dunnhumby insights & recommendations externally & internally & built a “best in class” database (per the dunnhumby client leads)- Gained share of shelf on every major brand via core distribution expansion & new item sell-in
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Sr. Account Manager - WholesalePfizer Consumer Healthcare Jan 2009 - Dec 2010Total Portfolio | Cardinal & McKesson Accounts | Jan 2009 – Dec 2009
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Senior Account Manager - EcommercePfizer Consumer Healthcare Jan 2008 - Dec 2008- Managed sales and communications for 16 accounts across the food, drug, wholesale, and dot-com classes of trade - Identified and acquired account specific information for continued improvements in coverage and sales - Added 310 new points of distribution (average of 19 new items per account) - Increased total dollar sales 2.9% and display sales 14.7% vs. 2007 - Developed innovative team resources and processes that simplified workload, improved deliverables, and increased productivity
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Walmart Category Development Analyst Ii (Lipcare)Pfizer Consumer Healthcare Mar 2007 - Dec 2007- Influenced the buyer to dramatically change the advisor’s recommended plan-o-gram the day before the modular was finalized - Demonstrated a strong understanding of the category as a result of analyzing account data, IRI, Spectra, and consumer insights - Enlarged modular space for ChapStick from 19.5% to 25% and improved ChapStick brand blocking to lead off the aisle at eye-level - Gained a new perspective on the global business by presenting to and learning from counterparts in the LATAM training course
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Walmart Category Development Analyst I (Analgesics)Pfizer Consumer Healthcare Jan 2006 - Feb 2007- Solely managed the Analgesics advisorship through a critical final week in the modular approval process: - Created a walk-through binder for the buyer and his superiors outlining all of the modular changes - Prepared and conducted multiple one-on-one buyer meetings to discuss the modulars item by item, make final decisions on “adds” and “deletes”, analyze key metrics, and ensure that strategies were adhered to and goals were met - Increased Wyeth’s distribution points by 40% and improved brand blocking, earning the Outstanding Merchandising Award - Achieved all of the buyer’s goals: - Reduced category inventory by >30% by optimizing the number and distribution of SKUs - Improved space vs. sales ratios by brand and supplier - Increased ease of shopping through a lowered shelf profile and improved life-stage brand blocking - Designed and constructed new modulars for a Walmart “flight project” with other best in class suppliers and Walmart personnel
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Walmart Category Management Analyst (Refrigerated Baked Goods & Yogurt)General Mills Mar 2005 - Dec 2005Minneapolis, Minnesota, Us- Gained the category advisorship as a result of suggested layout improvements - Increased category sales $30MM annually and vastly improved distribution of General Mills’ items, earning a National Sales Award - Conducted a successful one-on-one meeting with the buyer to review the modulars, and during the meeting: - Took the initiative and influenced the buyer to move General Mills’ product to a prime location - Recommended competitive deletes and facing reductions, all approved by the buyer - Provided a binder detailing all of the changes as a reference for the buyer and the rest of the modular team -
Walmart Cpfr Analyst - Replenishment (Refrigerated Baked Goods, Yogurt, & Bakery Bread)General Mills Feb 2004 - Feb 2005Minneapolis, Minnesota, Us- Conserved time, resources, and >$500,000 by optimizing the production and placement of product during a crucial modular expansion - Deemed “best in class at replenishment” by the Buyer, Replenishment Manager, and Divisional Merchandise Manager by building rapport through reliability, accuracy, honesty, attention to detail, and knowledge of Wal-Mart’s Two-Tier system - Saved >$700,000 by improving the forecasting process for a highly seasonal item during its peak season - Sustained in-stocks above 99% in January (peak month for the category) through an enhanced forecasting process, a record high - Devised an effective way to identify and group skus with similar seasonality (used by Wal-Mart for 3 categories) - Improved upon all scorecard metrics vs. the previous year (in-stock %, forecast accuracy, turns, inventory, weeks of supply, etc.) - Transferred all CPFR team knowledge to counterparts by conducting a training class and providing a concise, comprehensive binder -
Walmart Sales AnalystGeneral Mills Feb 2003 - Jan 2004Minneapolis, Minnesota, Us- Implemented best practices and resources which standardized processes and procedures across all categories - Developed a highly dependable store specific ordering process and modified it into a deliverable tool (presented by management to Wal-Mart as a best practice), saving analysts hours per order, improving sell through, and driving more thorough analysis - Utilized artistic and written communication skills to create new item retail sell sheets (one was used nationwide) -
InternPhilip Morris International May 2002 - Aug 2002Lausanne, Ch- Strategically planned, created, and implemented a research project exploring how governmental issues effect consumers and retailers - Gathered consumer information by composing questionnaires and conducting over 160 interviews - Analyzed and formally presented the results and recommendations to upper management - Verified grocery and convenience stores’ prices and promotions, updated graphics, identified opportunities, and resolved store issues - Attended an exclusive “all-portfolio” brand management meeting at the New York City headquarters - Proposed new ideas during regional section and local unit meetings regarding office management and business strategies -
InternCutco Cutlery May 2001 - Aug 2001Olean, New York, Us- Cold calling and reference based sales in consumer's homes -
InternSouthwestern Publishing Company May 2000 - Aug 2000- Obtained living quarters for myself and several sales associates in private residences by going door to door in Atlanta, GA - Worked 80+ hours per week for twelve weeks and developed a customer base of 200+ families - Exceeded $25,000 (over 2,200 units) in total sales, receiving the “2nd Level Sizzler Trip” - Increased hours worked and demonstrations completed during the final weeks to earn “Guts Club” and 5 “Best Week” awards - Managed accounting, record keeping, cash flow, inventory, public relations, and customer service
Kathryn Heizer Education Details
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University Of ArkansasMba -
University Of Missouri Trulaske College Of BusinessMarketing
Frequently Asked Questions about Kathryn Heizer
What company does Kathryn Heizer work for?
Kathryn Heizer works for Cascade Effect Coach
What is Kathryn Heizer's role at the current company?
Kathryn Heizer's current role is Certified Professional Life Coach | Corporate Performance Specialist | Goal-Oriented Growth Advocate | MBA | 20+ Years of Corporate Experience.
What schools did Kathryn Heizer attend?
Kathryn Heizer attended University Of Arkansas, University Of Missouri Trulaske College Of Business.
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