Kathryn Hershey Email & Phone Number

Macon, GA, US

Conshohocken, Pennsylvania, United States

• Manage, optimize, and analyze digital initiatives in programmatic display / video / audio and paid social for clients across the finance, tourism, higher education, and career recruitment verticals.
• Pacing to budgets, analyzing KPIs and implementing optimizations when necessary, presenting recommendations and providing delivery insights.
• Work alongside the internal planning team to build successful campaign strategies to meet (or exceed) our clients' key performance indicators.

Greater Philadelphia Area

• Established and maintained social media presence on LinkedIn, Facebook, Instagram and Twitter for the Parts Distribution Xpress family of companies and Sir Lancellot Courier
• Coordinated company involvement at industry trade shows
• Monitored inventory for promotional giveaways, employee uniforms and security outerwear for delivery drivers
• Oversaw corporate re-branding strategy to ensure continuity and consistency
• Managed and responded to online reviews from customers and employees / drivers
• Generated customer leads from trade show lists and other databases

Greater Philadelphia Area

• Maintained North America operations for international association of 177 members in the electric vehicle / charging industry
• Prepared and ran region-specific conference calls for association members
• Managed marketing needs, including press releases, social media posts, and email campaigns
• Researched and contacted potential North America contacts for client meetings
• Edited, revised, and translated content from German to English as needed
• Coordinated digital communications for AHP International, Inc. and clients

Greater Philadelphia Area

• Created region-specific marketing materials for physical and digital distribution
• Generated, edited, published and shared daily content on professional social media pages
• Launched and sustained a social media schedule across all platforms

Philadelphia

• Proactively scheduled social media posts and establish, maintain, and execute a social media schedule through Facebook and Instagram
• Generated, edited, published and shared daily content
• Created and scheduled bi-weekly MailChimp newsletters
• Executed exit strategy

• Built and managed global customer database
• Researched export industry facts and statistics for marketing purposes
• Assisted with targeted online global marketing campaigns, including direct email campaigns and social media campaigns
• Maintained client company’s social media pages

Greater Philadelphia Area

• Served as a liaison to the President
• Oversaw all directors under the internal relations department
• Assumed the responsibilities of President in her absence

Philadelphia, Pennsylvania

• Maintained and updated membership information for 115+ members of a student professional organization
• Acted as a liaison between members and directors to resolve questions and concerns
• Worked alongside 13 Directors to sustain the organization’s weekly processes

Lititz, Pennsylvania

• Delivered customer service to over 55 senior residents while serving 100+ meals per shift in a retirement community
• Managed dining area, washed dishes, prepared food
• Collaborated closely with 5-6 colleagues in the same kitchen to ensure all kitchen duties are completed in a timely manner

• Expanded membership of the German American Chamber of Commerce, Philadelphia by contacting companies and individuals who previously expressed interest in joining
• Assisted Executive Director in planning and execution of hosted events
• Established foundation for future Temple Ambassadors by determining pertinent areas of focus for development

Bachelor Of Business Administration - Bba, International Business

Activities and Societies: Intervarsity, Residence Hall Association, International Business Association, FOX Mentorship Program

Education record

Immersive German language study abroad program, June 2017