Kathryn Kerr is a marketing and public relations specialist with 23 years experience in the B2B environment. She has worked with organisations (agency and in-house) to design and deliver strategic multi-media marketing campaigns to launch those companies and their products/services to market To build and maximise their public profile, generate new business opportunities as well as implementing effective ongoing communications programmes. My work with the CLA co-exists with this. My role is to engage and meet with senior stakeholders in business, local authorities, schools, universities and colleges to gather intelligence on copyright re-use. This data is then assimilated to ensure royalties are paid out to authors and creators of original work. She started her career as a Solicitor at Dechert, London, before changing career to work in public relations at Banner PR in Chelsea Harbour and then subsequently for Brodeur Worldwide in Sydney, Australia. Moving back to the UK a few years later she joined HBL Media as Account Manager and then Associate Director. She then joined Thomas as Head of Marketing. She became International Marketing Director in 2007, implementing the largest re-branding exercise in Thomas’ history. She set up KK Communications in February 2011 to cater specifically for the marketing and PR needs of SME's. Practical marketing and PR based on and supporting individual business drivers. Working with the Copyright Licencing Agency enables her to use her approach and experience to create buy-in from senior directors and managers. Kathryn’s approach is all about getting the job done. Exceeding client expectations and delivering real value. Specialties: On and off line strategy and implementationPress and public relations. SEO, paid search and social networking. Marketing Collateral - brochures, website text, press releases, case studies, articles, white papers, mail shots, letters and promotions as well as advertisingEmail marketing - compelling copy and innovative ideas/offers Seminars and workshops Webinars - online mediums for interactive presentations and case studies.Viral marketing