Develop strategy and lead activation for digital campaigns that include influencer marketing, social media content, online lead capture and nurture programming, platform optimization and sponsored content partnerships for a variety of brands in both B2B and B2C sectors.

Supported a global client at the 2018 Olympic Winter Games in PyeongChang, providing real-time, on-the-ground content creation for online channels Leads social strategy, influencer marketing and online brand activations for a wide array of clients including those in the lifestyle, CPG, consumer health, food and finance verticals

Took the lead within the health practice in developing digital strategies for large pharmaceutical clients and specialized in working with creative teams to manage the content development process

Executed a public relations campaign to garner support for a Certificate of Need application for a new outpatient surgery center that resulted in the submission of over 60 letters of support and 80 percent of speakers at the CON public hearing speaking in favor of the projectServed as point of contact for all media inquiries and interview requests for Franklin Medical Center and surrounding physician practicesMaintained an active presence in the community by acting as associate board member for the Franklin County Chamber of Commerce, United Way of Franklin County and Safe Space and organizing facility tours, meetings and forums for federal and state elected officials

Managed marketing team members and led all marketing operations, which included developing social media contests and other digital content, executing PR campaigns to generate app downloads and various on-campus events

Compiled research and monitoring reports for various client projects and was exposed to a wide array of industries including healthcare, public affairs, education, infrastructure and human resources

Produced business development case studies for top clients, developed social media strategies and conducted website usability testing