Kathryn Kyle Email & Phone Number

Dallas-Fort Worth Metroplex

Dallas, Texas, United States

Dallas, Texas, United States

• Client: AT&T Broadband Internet
• Owned multiple programs on the customer lifecycle management (CLM) LOB, including HBO Max, the Affordable Connectivity Program, Internet Security and Education, and Service communications.
• Responsible for execution of 10-15 projects at one time, from creative briefing, various rounds of concepting and creative, multiple legal and brand reviews, studio mechanical and final file development, to release.
• Managed and trained an account coordinator on the AT&T Connected Communities (ACC) LOB.
• Oversaw a 60+ piece print collateral refresh on the ACC LOB, serving as the day-to-day liaison between the agency and client while delegating tasks and assisting our account coordinator in execution.

Dallas, Texas, United States

• Client: AT&T Broadband Internet
• Led various CLM projects, consisting of email, direct mail, and bill media communications, from project intake to completion.
• Served as agency point of contact for AT&T Broadband HBO Max campaigns, featuring content for Warner Bros. same-day premiere features and other HBO exclusives.
• Supported strategic and creative development for the ACC program, targeting property managers and residents at multi-dwelling units that offer AT&T Internet through email, direct mail, and other print collateral.
• Maintained monthly performance metrics reports for AT&T Connected Communities outlining campaign engagement and success.

Dallas, Texas

• Client: T-Mobile and Metro by T-Mobile
• Assisted in executing nationwide marketing initiatives for T-Mobile across various media, primarily for static and digital out of home, newspaper print, and terrestrial radio.
• Supported with briefing, developing, and managing large media buy campaigns with 40+ elements with tight timelines.
• Collaborated with client, creative, and production teams to efficiently and effectively complete projects.
• Oversaw account status documents, production grids, timelines and posting instructions.
• Managed creative and production rounds between agency and client, communicating feedback and necessary adjustments.

Norman, Oklahoma

• Wrote blog posts and other content for the college’s weekly newsletter and social media accounts.
• Brainstormed possible social media campaign ideas with other interns and strategized implementation.
• Conducted in-person interviews for featured stories and highlights for the college's blog and social media.

Norman, Oklahoma

• Oversaw the Digital Department at one of the nation's top student operated Advertising and PR agencies.
• Responsible for running Lindsey + Asp social media accounts.
• Utilized NUVI to monitor overall response to different social media posts and campaigns for clients and the agency.

Norman, Oklahoma

• Served as the point of contact between the agency and Dress for Success, a non-profit in Oklahoma City.
• Oversaw the production of brochures, table tents, video, and other creative assets for Dress for Success's annual gala.

Norman, Oklahoma

• Assisted in the brainstorming, creation and posting of weekly social media content, analyzed research findings to cultivate new strategies and tactics and helped moderate weekly client calls for the Florida Caribbean.
• Worked alongside other digital strategists to increase Lindsey + Asp's footprint on various social media sites and brainstorm possible content.
• Utilized NUVI to constantly monitor sentiment and oversee community management leading up to and during the Oklahoma City Memorial Marathon in the spring of 2018, as well as post content in real-time on race day.
• Worked with the account team of the Oklahoma City Memorial Marathon to strategically plan and carry out a lead-up social media campaign and various events that required social media, photo, video and interview coverage.

Dallas, Texas

• Collaborated with other interns to complete intern challenge projects that involved research, strategic planning, creative deliverables, and pitching.
• Pitched a logo rebrand to the founder of a local non-profit organization, Night of Superstars.
• Facilitated internal and external communications with teammates, T-Mobile clients, vendors, and other agencies to keep projects moving.
• Worked closely alongside account, creative, and production teams to become proficient in agency procedures.
• Kicked off multiple T-Mobile local field marketing initiatives by writing creative briefs and leading briefing sessions with the creative team.

Norman, OK

• Utilized the Farmers database to gather information about prospective clients and reach out to them about the possibility of switching.
• Presented insurance quotes and drafted policies for a variety of insurance types.
• Maintained the Farmers database with accurate information, appointments and notes to guarantee successful office communication.