Kathryn Williams Email and Phone Number

Leadership – Serve on senior leadership team for organization as well as, manage full-service marketing communications team of seven including resource management and project workflow Strategic Communications Planning – Facilitate the process of goal setting, strategic planning, editorial calendar and creative development. Communication channels include web, email, social media, direct mail, collateral, print and publications, public relations, event activation, membership programBrand Management– Lead all NAA brand efforts and materials developmentData Integration – Served on committee to configure comprehensive CRM database, and oversaw data integrity and integration with NAA digital platformsCommitment to Culture – Co-chair of Alumni Culture Team, implemented a comprehensive action plan to develop culture including climate survey, re-vamped employee onboarding process, identification of staff professional development needs, social engagement and recognition programsSenior Director, Communications and Marketing: Sept 2014-June 2018

Brand Development – Led brand articulation process for NAA, Nebraska Women’s Leadership Network and Student Alumni AssociationMembership Marketing – Served on membership team, developing and implementing marketing plans to generate membership growthProgram Management – Managed Future Huskers Program, increasing enrollment by 60%Strategic Planning – Developed strategic and experience planning processes to aid alumni relations team with program planningEvent Planning – Planned and hosted alumni outreach events and assisted with travel programs

Consultation – Provided strategic partnership and marketing/business development consultation to clientsLeadership – Led cross-disciplinary teams in developing innovative and effective solutions including brand development, integrated marketing and advertising programsManagement – Managed the initiation and fulfillment of comprehensive plans, including supervision of three project managersExecution – Planned, negotiated and implemented multi-media promotions, event activation and street team programsWriting – Crafted pitches and presentations, activation guides, strategy documents, message grids, scripts and press releasesAccountability – Developed and managed budgets, contracts and timelines, and ensured account profitabilityCommitment to Culture – Served on BLEEM (Bailey Lauerman Employee Engagement and Moral) Team

Managed the progress of projects and initiatives to ensure deadlines, quality/accuracy standards and client expectations were met and exceededReviewed creative materials to ensure brand standards and integrity were upheldLed implementation and management of street team, guerrilla and event marketing effort

Assisted in the planning and onsite logistics of first annual leadership summitCoordinated workshops and served as main contact for educational leadership programProvided support and project coordination for institute research efforts