Kathryn Mason

Kathryn Mason Email and Phone Number

Senior Strategic Account Manager @ RR Donnelley
chicago, illinois, united states
Kathryn Mason's Location
Seattle, Washington, United States, United States
Kathryn Mason's Contact Details
About Kathryn Mason

I am a highly motivated and accomplished sales strategist who thrives in challenging, fast-paced environments, driving results and making an impact to the bottom line. My passion for learning, collaboration, and continuous improvement is the foundation of my success. I focus on creating long-term, trusted client relationships by understanding my clients' needs and driving measurable results through the use of quality predictive data, applied segmentation & personalization, and activation across proven omnichannel media touchpoints. Every client and every marketing initiative deserves a unique strategy that drives measurable results. I aim to deliver that. Every time. Specialties: Marketing Strategy, Integrated Marketing, Targeting Analysis, Customer Segmentation and Personalization, Digital Media, Traditional Media, Display Advertising, Video, Dynamic Mobile Advertising, Direct Mail, Social, Influencer, Predictive Analytics, Attribution, Response Measurement, In-Store, Consumer Behavior, Market Insights, Industry Trends

Kathryn Mason's Current Company Details
RR Donnelley

Rr Donnelley

View
Senior Strategic Account Manager
chicago, illinois, united states
Website:
rrdonnelley.com
Employees:
28056
Kathryn Mason Work Experience Details
  • Rr Donnelley
    Senior Strategic Account Manager
    Rr Donnelley Jul 2024 - Present
    Greater Seattle Area
  • Vericast
    Senior Strategic Account Manager
    Vericast Jan 2024 - Aug 2024
    Greater Seattle Area
  • Vericast
    Sr. Sales Executive
    Vericast Jul 2021 - Feb 2024
    Greater Seattle Area
  • Valassis Marketing Solutions
    Sales Executive, Business Development
    Valassis Marketing Solutions Jan 2019 - Jul 2021
    Greater Seattle Area
    Valassis is the nation's leading marketing technology company. We provide the best in targeted, integrated media programs through our predictive consumer data, proprietary hyper-local targeting platform, integrated tech stack, and advanced analytics. Our strength lies in our unique ability to identify, locate, and reach the right audience, across both emerging and traditional media, with targeting precision, resulting in strong customer acquisition, loyalty, & retention:- Real-world location, interest, and purchase intent–fed by 1 billion unique devices- 105 million households mapped- 180 million real-world consumer trips mapped everyday- 500K+ stores observed to create audience visitation behavior- 350+ ROI studies per year inform every purchase-based segment- Your best audience of known product purchasers, with proven ROI & real-time purchase intentWe extend promotional offers that are relevant, well received, and garner proven response. We work with more than 60,000 clients including 75% of U.S. grocery retailers. As an Enterprise Sales Executive, I am responsible for utilizing our award-winning Valassis Consumer Graph and Illumis Technology Platform to consistently drive results for my clients while creating cost efficiencies. Contact me for relevant case studies and a complimentary targeting analysis!From initial strategy to post-campaign analytics, Valassis has you covered. Learn more at www.valassis.com.
  • Valassis
    Enterprise Sales Executive
    Valassis Jan 2016 - Jan 2019
  • Valassis
    National Account Sales Executive
    Valassis Jul 2008 - Jan 2016
    Phoenix, Arizona, United States
  • Gannett | Usa Today Network
    Business Development Executive
    Gannett | Usa Today Network Mar 2002 - Jul 2008
    Phoenix, Arizona, United States
  • Gannett | Usa Today Network
    Advertising Sales Executive, Agency Partnerships
    Gannett | Usa Today Network Jan 1998 - Mar 2002
    Phoenix, Arizona, United States
  • Gannett/The Arizona Republic/Azcentral.Com
    Credit Analyst
    Gannett/The Arizona Republic/Azcentral.Com Dec 1995 - Jan 1998
    Phoenix, Arizona Area
    Responsible for analyzing the financial data of advertising clients in order to approve credit terms and increases. Refer bad debts to collections for review. Collaborate with sales team to ensure that client accounts are in good standing. Present quarterly updates to sales and finance management.
  • American Express
    Credit Analyst & Resolution Specialist
    American Express 1989 - 1995
    Phoenix, Arizona Area

Kathryn Mason Skills

Salesforce.com Strategic Planning Online Advertising Marketing Sales Process Advertising Media Buying Advertising Sales Integrated Marketing Direct Marketing Digital Media Retail Sales Lead Generation Strategy Social Media Marketing Direct Mail Account Management New Business Development Newspapers Digital Marketing Analytics Customer Acquisition Media Planning Email Marketing Customer Service Marketing Strategy Online Marketing B2b Digital Strategy Mobile Marketing

Kathryn Mason Education Details

Frequently Asked Questions about Kathryn Mason

What company does Kathryn Mason work for?

Kathryn Mason works for Rr Donnelley

What is Kathryn Mason's role at the current company?

Kathryn Mason's current role is Senior Strategic Account Manager.

What is Kathryn Mason's email address?

Kathryn Mason's email address is kb****@****sis.com

What is Kathryn Mason's direct phone number?

Kathryn Mason's direct phone number is +160225*****

What schools did Kathryn Mason attend?

Kathryn Mason attended Arizona State University.

What are some of Kathryn Mason's interests?

Kathryn Mason has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights, Animal Welfare, Arts And Culture.

What skills is Kathryn Mason known for?

Kathryn Mason has skills like Salesforce.com, Strategic Planning, Online Advertising, Marketing, Sales Process, Advertising, Media Buying, Advertising Sales, Integrated Marketing, Direct Marketing, Digital Media, Retail.

Who are Kathryn Mason's colleagues?

Kathryn Mason's colleagues are Agith Kumar, Jim Gross, Richard Vietti, Darren Clark, Mazeen Mazarick, Kessler Natascha, Sherif V.

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