Kathryn Meyer Email & Phone Number

Corning, New York, Us

Charlotte, Nc, Us

• Successfully launched a new CMS platform that garnered a 40% gain in traffic to the website. Continuously support and improve the system while collaborating with various other departments and business units.• Participated in the planning, testing, and organizing portions of the data transfer from the old PIM system to the new platform including identifying process improvements and efficiencies. The new platform garnered a 50% increase in the traffic to the website.• Search Engine Optimization (SEO) – ensured that the optical communications section of the site was the optimized at go live. Continued support of keyword analysis and mapping keywords to pages has also increased traffic to those pages by 15 – 20% as well as allowing those pages to rank higher against our competitors. Traffic to the website is 70% from search making SEO highly valuable.• Web Processes - streamlined processes for the web team by collaborating with the project management administrators as well as marketing management. Implemented a process to optimize document uploads to the website that would improve search internally and externally. This resulted in 20% more documents being downloaded starting from a search.• Consulted and implemented digital marketing initiatives with the regional marketing managers including working with various departments including social, marketing automation, analytics, and IT.• Managed analytics tagging project with an external agency to include all tagging to be measured, identify with internal customers, and implement a reporting strategy to include dashboards and data studio reporting.

Corning, New York, Us

• Redesign and maintenance of company website, customer portals and distributor extranet sites.• Develop web page infrastructure and applications with advanced features including javascript, jquery, CSS, HTML, and asp programming elements, while maintaining corporate branding standards.• Researched, analyzed and created website performance Executive Summary report and additional tracking and scoring programs, providing insight on the findings.• Worked directly with marketing teams to create successful online campaigns including Email blasts, Interstitial ads and leader boards.• Served as additional support to the graphic design team using the Adobe Creative Suite Premium.

Seattle, Wa, Us

Managing projects and client support. Incorporate content management systems, javascript, jquery, and multimedia elements into websites. Set up e-commerce solutions and incorporate custom design into the solution. Design various marketing materials, ranging from logos and identity packages, newspaper ads, billboards, to sophisticated website experiences, using Adobe Creative Suite Premium. Familiar with internet sites, extranet sites, hosting platforms, Coldfusion and PHP sites. Create and implement HTML and CSS across multiple browser platforms with clean code.

Create and implement new innovative designs for all CVCC websites to insure all are compatible with the schools public image. Use of Adobe Photoshop, Macromedia Freehand and Dreamweaver to perform design and program functions as well as perform basic maintenance of current school websites.Research and implement web consortium standards into all websites. Ensuring that all new programing has passed all three levels of compliance as well as usability standards.

Research and project management in financial, customer and computer areas. Also trained personnel in those areas to take over set procedures. Created and completed sales reports for Wal-Mart and JCPenney including buyer requested reports. Also, analyzed those reports, and suggested changes to the programs. Set up, maintenance, and distribution of Style Sheets for all internal and external production. Gathered information and maintained the Forecast, Shipments, and Open Orders reports. Design/Layout-photographed socks with digital camera, download and manipulate to assemble professional presentations for the various accounts. Designed mock bands and hang-tags for product.

Created and implemented all weekly sales reports for Wal-Mart, Kmart, JCPenney, Target, and Meijer. Analyzed weekly reports and managed the business within each account. Compiled data from NPD American Shoppers Panel Data into readable forms and reports including the set up of a quarterly newsletter outlining the Market Data to be used for various accounts. Responsible for all special projects concerning the various accounts as well as research of internal systems to make sure things were running smoothly between Ellis Hosiery and their accounts. Reported to the President, Salesmen, and Designer. Also supervised one support person.

Bachelor’S Degree, Digital Marketing

Associates, Applied Science Degree, Advertising/Graphic Design

Computer Programming