Kathryn Morrison Email & Phone Number

A Highly Energetic, Idea-Driven LeaderKathryn Morrison, an entrepreneur, founded SunStar Strategic, a public relations-marketing firm providing services to some of the world’s largest financial institutions in both the U.S. and internationally. She actively managed the firm for more than three decades before its sale in 2023.Financial Services Expertise in PR and MarketingKathryn is experienced in the dynamic world of the regulated financial industry. At SunStar, the firm publicized the launch of new divisions and new products including marketing them on the NYSE and NASDAQ. She is knowledgeable in the highly-regulated financial industry and provided crises communications when needed. She led her clients through the digital revolution, and promotes ESG principles and products, and built a diverse workforce.She knows how to create a powerful brand by defining a firm’s messages, generating news coverage, creating social media, and developing digital marketing. She knows how to communicate with investors.Her firm promoted the launch of what has become one of the largest and most high-profile ETFs in the country, leading it through a wall of public skepticism, requiring a rigorous, innovative public relations’ effort.Kathryn has guided asset managers from the world of brochures and pitchbooks through the murky regulatory environment into the evolving world of sophisticated websites, expansive client outreach, social media, blogs, webinars and other techniques required to be competitive.She has provided PR-marketing services to State Street Global Advisors, Charles Schwab Investment Management, Julius Baer Holdings, BB&T Asset Management, BMO Global Asset Management.Business AcumenInitially bootstrapping SunStar Strategic, she learned about cash flow, the critical importance of a strong balance sheet, building client confidence, and making strategic decisions for growth. She developed a brand that immediately attracted prominent national financial firms cementing her reputation as a successful as a woman in an industry dominated by men.Kathryn knows how to hire and motivate a world-class workforce. She built her staff by hiring matriculating students from top-ranked graduate business schools. Well-RespectedKathryn had spoken and participated in panel discussions at financial industry conferences and has been quoted in financial publications including The Wall Street Journal, New York Times, Registered Rep, Ignites, Mutual Fund Wire, Financial Planning, MyBusiness Magazine, Money Market Executive and USA Today.

Listed skills include Strategy, Public Relations, Media Relations, Blogging, and 30 others.