At Axelsson, we believe in creating strong relationships with our clients by understanding their business objectives, advising them on the best IT digitalization strategy to include IoT, Big Data, and Cybersecurity. We design and deploy solutions.

Evaluate through hands-on testing of prototypes how the end-user interacts with the product. Every test is recorded and iterations recommended. Testing quick wins are noted, and heuristic evaluations are made.

Support E-Commerce businesses, increasing revenues, developing inbound vs. outbound marketing strategies and tactics, designing content to fit digital channels.Investigate sales processes with an international multidisciplinary team, redesign websites for enhanced mobile-first responsiveness and accessibility. Decrease bounce rates with redesigned websites, streamlined content, and qualitative and quantitative analysis.Conceive and implement social media marketing plans, connecting with users at various stages in the buying funnel which encouraged a sense of community, driving engagement rate and metrics. Write copy, scheduled LinkedIn, Twitter, Facebook, and Instagram posts and create user stories. Tracking and measuring performance guided carefully curated content placement and advertising decisions. Increase page views exponentially.Recruit, manage and mentor interns. Develop, administer, and evaluate online customer satisfaction surveys, gaining important feedback from users and the ability to understand user journeys and decisions. Create customer-focused data analysis. Develop blog and managed submissions and postings, resulting in increased clickthrough rate and cash flow. Generate Google AdWords advertising campaigns based on client demographics.

Intensive 500+ hours training program focused on data-driven UX methodology with comprehensive, hands-on training. A course designed by experts from companies like Apple and Amazon, with the focus on data-driven UX methodology with comprehensive, hands-on training. Supported by Berlin Agentur für Arbeit.* Qualitative, quantitative Research* Competitive Analysis* Emotional/Visual, User-Centered Design* User Personas and Business Requirements* Information Architecture and User Flows* Interactive Wireframes and Prototyping* Usability and Preference Testing* Design Documentation and Presentation* Conversion Rate Optimization

Exceeded annual sales goals, achieving 187% to sales plan through consultative sales techniques. Key account representative for a major hotel chain. Achieved highest level of referrals and customer satisfaction as measured by survey. Key accounts included BMW, ScanSource, Michelin, Datastream, and Vodaphone.

* Increased bookings by over 350% in the first year, developed waitlist for future events. Responsible for booking luxury golf tournaments, weddings, corporate and private events at three venues. Designed and staffed trade-show booths and presence, site tours, client entertainment, marketing literature. Developed call center script for a seasonal sales team. Managed high expectations for affluent clientele in a calm, positive manner. Corporate sponsor liaison for BMW Charity Pro-Am.

*Awarded Rookie of the Year for 280% overachievement of sales and customer satisfaction retention goal for ClubCorp. Invited to Chairman’s Roundtable, Best of the Best and Club 100 achievement annually for eight years.Presented luxury private clubs to C-suite executives. Developed recruitment and retention strategies for luxury private clubs for over eight years. Responsible for accurate timely processing of 200+ membership applications annually, presentation of candidates to the Board of Governors and preparation of annual reports. Conducted club tours for prospective and new members and their families/corporate appointees. Developed and implemented the corporate enrollment process. Authored training manuals and participated in annual report generation. Staffed and managed sales call center.

*Promoted twice ahead of peers for initiative and excellence in service for US Army, Cheon Chun South Korea. Responsible for generation, collection, organization, storage, retrieval, analysis, and dissemination of information in English and Korean. Awarded Good Conduct Medal, Army Achievement Medal, Overseas Combat Campaign Ribbon (Korea). Held Top Secret security clearance. Evaluated equipment at High Technology Test Bed, WA. Conducted MBSR, protocol training and cultural briefs for Korea, Taiwan, China, USSR, Vietnam, Japan, Malaysia, and Thailand.