Kathryn Boyle Email and Phone Number

•Campaign Management: Key member in campaign management efforts, including global advertising campaigns, educational efforts, and event marketing strategies. Hands-on involvement throughout the lifecycle of campaigns. •Creative Direction and Execution: Contribute to concept and copy development for sales tools, company brochures, videos, photo shoots, and award winning advertising campaigns; serve as primary creative agency contact to ensure internal expectations are met.•Communications Management: Manage and maintain external communications calendar for email blasts, direct mail, special events, and advertising campaigns. Track metrics and recommend data-driven improvements.•Vendor Management: Select appropriate partners through initial identification, RFP process, and in-house presentations; manage relationships and project execution with design firms, print houses, app developers, etc. Various vendor transitions resulted in substantial cost-savings and improved results. •Brand Management: Assisted company through name change and brand refresh. Ensure all materials follow branding guidelines. Serve as in-house brand guideline expert. •National and International Event Management: Manage planning and execution of key industry and internal events across the globe; craft objectives, manage communication campaigns, design collateral, oversee logistics, onsite show management.

•Organize company trade show events; travel, equipment needs and marketing materials•Assist in the creation of client proposals and business plans; qualify leads and organize business records•Assist in the creation of company literature and marketing efforts•Technical writing and editing•Collection and organization of demographic information; database development•Coordinate and perform a range of administrative and sales activities; serve as a liaison between variety of departments and operating units in the resolution of day-to-day administrative and operational problems

•Coordinate corporate meetings and other social events; travel, venue, material preparation, etc.•Compose client communications literature; assist in creation of company presentations, newsletters, proposals, press releases, etc.•Website and blog content and design•Collect and analyze client demographic data•Competitor analysis and implementation