Kate O'Bryan Email & Phone Number

Doraville, Ga, Us

Responsible for developing and managing the expansion of existing product lines including new product development and product management.• Plan and execute programs for Serta premium products within the mattress category including iComfortECO, Arctic and iSeries for Mattress Firm. Manage new and existing product lines through the complete product life cycle of development to retail placement.• Support integrated marketing plan development, and partner with internal and external creative teams to develop product launch materials, including cohesive brand communications which drive consumer choice in in-store POP, website PDPs, etc.• Ensure strong brand presence in retail channels; research competition and identify areas for growth.

Roswell, Ga, Us

Managed development, planning, and implementation of marketing communications programs for the Health & Wellness and Wiping and Safety businesses. Collaborated with internal and external teams to develop integrated communication strategies aligned with business objectives, including public relations, CRM, creative managers, and product managers.• Exceeded distribution sales goals and ensured alignment between communication plans and the broader KCP messaging strategy by producing comprehensive creative briefs and executing against program timelines.• Launched Onvation restroom management partnership and technology enhancements, contributing to 2019 target (80 buildings closed and 60 buildings installed). Created 20+ Onvation assets delivered on time for 2020 sales meeting.• Managed design of new BOMA trade show booth graphics, leading to seamless launch of new brand pillars messaging in booth design.• Achieved $1MM in the Onvation pipeline and 60 MQLs by generating 165 new leads.• Transformed Kleenex Elevate Washroom product portfolio by developing 20+ assets, including demo videos, sell sheets, and brochures.

Roswell, Ga, Us

Managed development, planning, and implementation of marketing communications programs for the Health & Wellness and Wiping and Safety businesses. Collaborated with internal and external teams to develop integrated communication strategies aligned with business objectives, including public relations, CRM, creative managers, and product managers.• Exceeded distribution sales goals and ensured alignment between communication plans and the broader KCP messaging strategy by producing comprehensive creative briefs and executing against program timelines.• Launched Onvation restroom management partnership and technology enhancements, contributing to 2019 target (80 buildings closed and 60 buildings installed). Created 20+ Onvation assets delivered on time for 2020 sales meeting.• Managed design of new BOMA trade show booth graphics, leading to seamless launch of new brand pillars messaging in booth design.• Achieved $1MM in the Onvation pipeline and 60 MQLs by generating 165 new leads.• Transformed Kleenex Elevate Washroom product portfolio by developing 20+ assets, including demo videos, sell sheets, and brochures.