Kathryn Poole Email and Phone Number

• Develop multi-channel marketing campaigns that include direct mail, lead generation, email & social while monitoring data and iteratively testing to drive results for MYMOVE and its strategic partners• Create optimization strategies to exceed client performance targets such as gross sales, ROI, response rate and other key metrics according to client business goals• Manage Profit & Loss for my 20M+ portfolio of business and assist the operations team to ensure margins are met for the entire MYMOVE business• Relationship management with partners to ensure successful YoY business and growth• Own strategy meetings and discussions including quarterly business reviews, optimization planning with clients and senior business leaders• Negotiate and contract new/rolling & renewal business quarterly or annually• Use research data & testing to implement marketing strategies for clients• Lead new hire onboarding & trainings and help develop junior members of the team• Own operation and process development for the account team to ensure timelines and standards are continually met• Liaison between new development and existing partner team to guarantee all new business is on track to be successful and rollMYMOVE, LLC, a Red Ventures company, is a media company with unbeatable technology, data and marketing expertise. We have an exclusive relationship with the USPS® that allows us to connect brands with roughly 39 million movers every year.We help the USPS® facilitate the official Change of Address process. Through this partnership, we're able to reach millions of movers at the most important point of their move. We help movers get unbeatable savings on products and services they need - and we help brands get in front of the right audience.

• Executed marketing programs decided by manager and director • Partnered with internal teams on new product development• Communicated with external partners regarding campaign set up • Responsible for in-market ad quality assurance • Communicated & worked with internal teams to set up marketing campaigns

• Listened and scored insurance professional’s phone calls for State Farm and previously MetLife P&C to ensure compliance standards are met • Wrote and published MetLife P&C Compliance Newsletter• Completed escalations and audits to assess that proper guidelines are being followed. • Communicated with immediate team members and sales floor on compliance strategies and procedures• Trained compliance updates and gave one on one coaching to sales agents

• Established accounts for new customers calling in for respective business• Managed own statistics to achieve department goals• Excellent skills in providing product/service to small business owners• Personal and professional growth within the department