Kathryn Pyper Email & Phone Number

Belfast, United Kingdom

• As a digital strategist, I work in partnership with clients and their marketing agencies as a client side consultant, often reporting directly to the company CEO and board. This approach allows me to work on the.
• Strategy creation, defining key performance indicators, channel selection mapped to the customer lifecycle, persona development, analytical reporting and attribution modelling.
• Creation of a monthly reporting template which is completed by internal teams and agencies, synchronising all results into one report for the marketing manager and board
• Team mentoring and training on digital marketing tasks to upskill internal team members, Google suits training, Facebook advertising, marketing metrics and reporting.
• Liaising with digital marketing agencies on behalf of the client, briefing in projects, project management, monitoring results.
• Implementation of projects, creation of social media strategies and content plans, set up and management of paid advertising campaigns across search, display, remarketing and social. Conversion rate optimisation and.

Belfast, Northern Ireland, United Kingdom

Belfast, United Kingdom

I have been teaching part-time since 2010. I taught the first ever CAM Digital Marketing Diploma course in Northern Ireland and have successfully seen hundreds of students through multiple qualifications.Courses: Level 6 Marketing MetricsLevel 4 Digital Marketing OCN Level 2 Digital MarketingHLA Level 4 Digital Marketing Apprenticeship

Ireland

Temporary Chair role.

Ireland

Belfast, United Kingdom

• During my time in made to engage I headed up the digital success team, responsible for the management of four members of staff. As part of the senior management team I worked closely with the CEO and sales director on.
• Hugh Jordan, Irish catering supply company, business to business ecommerce marketing. Creation of digital marketing strategy.
• Irish Ferries business to consumer with a turnover of £50million+. Onsite personalisation and marketing automation.
• Travel Department, Irish travel company, business to consumer. Ecommerce conversion rate optimisation project.
• Telestack, an international manufacturing company, business to business. Lead generation and marketing automation project.

• Director level role to drive business growth, responsible for team, marketing, client strategy. Company successfully merged with web agency Origin Partners to become Origin Digital in September 2014.Achievements:DANI.
• Power NI
• Brett Martin
• Northern Ireland Tourist Board
• Abbey Insurance
• Castlereagh Council

During 2012 I worked as the Social and Digital Marketing Manager for the Northern Ireland Tourist Board (NITB), managing the ni2012 digital campaign. The ni2012 campaign was a game changer for Northern Ireland Tourist Board’s consumer brand “Discover Northern Ireland”. With global events such as the Irish Open and MTV taking place in Northern Ireland the.

Northern Ireland

• As a director of Navajo Talk my role covered a variety of Digital Marketing Tasks. Clients included:
• Arts Council for Northern Ireland
• Armagh City Council – Visit Armagh
• Audiences NI
• Sliderobes
• Brett Martin

Belfast

PPC Tutor during 2011.

Responsible for the digital marketing team of 3 individuals. Working with clients to create and implement digital marketing strategies and tools. I also lead the internal marketing activities. Clients included:Tourism Ireland (Titanic Project) – SEO / Digital Consultancy. Working with Social Media TeamEquality Commission NI – Digital Strategy Training /.

E-marketing consultant – providing advice and consultancy services for companies wishing to improve their online presence, development of e-marketing plans, search engine optimisation, online banner advertising, product feeds to price comparison websites, management of e-marketing campaigns such as Pay-Per-Click and Affiliate programmes.Clients.

Cim Postgraduate Diploma In Marketing, Marketing

2:1, Business Studies

Education record