As a digital strategist, I work in partnership with clients and their marketing agencies as a client side consultant, often reporting directly to the company CEO and board. This approach allows me to work on the business vision with my clients, bringing my digital knowledge to the table. Although the majority of my work is strategy based I also get stuck in running PPC campaigns, writing content plans, carrying out conversion optimisation tasks and producing monthly reports. Typical Tasks• Strategy creation, defining key performance indicators, channel selection mapped to the customer lifecycle, persona development, analytical reporting and attribution modelling.• Creation of a monthly reporting template which is completed by internal teams and agencies, synchronising all results into one report for the marketing manager and board• Team mentoring and training on digital marketing tasks to upskill internal team members, Google suits training, Facebook advertising, marketing metrics and reporting.• Liaising with digital marketing agencies on behalf of the client, briefing in projects, project management, monitoring results.• Implementation of projects, creation of social media strategies and content plans, set up and management of paid advertising campaigns across search, display, remarketing and social. Conversion rate optimisation and user experience analysis; including setting up experiments, carrying out user research and analysing results.Some of my clients:UK and Ireland wide retailer with twelve showrooms nationwide. Innovative technology start-up, SAAS product.Family run, FMCG brand, operating in Ireland, UK and China. Established Irish brand, headquartered in Waterford Ireland. One of NI’s leading building merchant. Business to business and business to consumer marketing. International manufacture of colour operating in Belfast and exporting to over 50 countries world-wide.

I have been teaching part-time since 2010. I taught the first ever CAM Digital Marketing Diploma course in Northern Ireland and have successfully seen hundreds of students through multiple qualifications.Courses: Level 6 Marketing MetricsLevel 4 Digital Marketing OCN Level 2 Digital MarketingHLA Level 4 Digital Marketing Apprenticeship

Temporary Chair role.

During my time in made to engage I headed up the digital success team, responsible for the management of four members of staff. As part of the senior management team I worked closely with the CEO and sales director on company client acquisition and growth. I was also responsible for the in-house marketing; creation of brand guidelines, content strategy and was the led on marketing and PR activities Ireland wide. Achievements: Named “one to watch” Top 100 Digital Agencies in UK – Econsultancy 2016Winner Rising Star – Deliotte Fast 50 – 2016Some notable projects:• Hugh Jordan, Irish catering supply company, business to business ecommerce marketing. Creation of digital marketing strategy.• Irish Ferries business to consumer with a turnover of £50million+. Onsite personalisation and marketing automation.• Travel Department, Irish travel company, business to consumer. Ecommerce conversion rate optimisation project.• Telestack, an international manufacturing company, business to business. Lead generation and marketing automation project.

Director level role to drive business growth, responsible for team, marketing, client strategy. Company successfully merged with web agency Origin Partners to become Origin Digital in September 2014.Achievements:DANI, Digital Industries Person of the Year 2013CIM, Marketing Leadership Award 2013Clients included:• Power NI• Brett Martin• Northern Ireland Tourist Board• Abbey Insurance• Castlereagh Council• Belfast City Council

During 2012 I worked as the Social and Digital Marketing Manager for the Northern Ireland Tourist Board (NITB), managing the ni2012 digital campaign. The ni2012 campaign was a game changer for Northern Ireland Tourist Board’s consumer brand “Discover Northern Ireland”. With global events such as the Irish Open and MTV taking place in Northern Ireland the “our time our place” slogan was marketed throughout Ireland. Leading a team of five it was my job to bring the year to life across social and digital channels. In addition to running the ni2012 social and digital marketing, during my18 months with NITB I was also responsible for the implementation of a digital marketing strategy, the permanent establishment of a digital marketing unit, creation of social media guideline and the roll out of an internal social media employee policy.

As a director of Navajo Talk my role covered a variety of Digital Marketing Tasks. Clients included:• Arts Council for Northern Ireland• Armagh City Council – Visit Armagh• Audiences NI• Sliderobes• Brett Martin• Singularity• Belfast Metropolitan College• Digital Marketing Institute• Digital Community NI

PPC Tutor during 2011.

Responsible for the digital marketing team of 3 individuals. Working with clients to create and implement digital marketing strategies and tools. I also lead the internal marketing activities. Clients included:Tourism Ireland (Titanic Project) – SEO / Digital Consultancy. Working with Social Media TeamEquality Commission NI – Digital Strategy Training / consultancyTranslink NI- Social Media training and consultancyB&B Ireland – Website Project ManagementHotels Ireland – Website Project Management

E-marketing consultant – providing advice and consultancy services for companies wishing to improve their online presence, development of e-marketing plans, search engine optimisation, online banner advertising, product feeds to price comparison websites, management of e-marketing campaigns such as Pay-Per-Click and Affiliate programmes.Clients Included:Northern Ireland Science ParkNorthern Ireland Human RightsPartnerships UKPlimsoll Publishing