Kathryn Ross Email and Phone Number

• Member of executive leadership team spearheading strategic initiatives to drive revenue growth, enhance customer experience, and optimize operational management for business growth.• Lead diverse operational teams and foster cross-divisional collaboration to identify new market opportunities and implement data-driven decision-making processes.• Successfully optimize processes, people, talent, and marketing strategies to drive new revenue opportunities and create internal efficiencies for profitable growth.

As part of the senior leadership team, I am the head of new business and marketing for industry disrupter in high growth stage. Responsible for leading a sales team to drive increased revenue and share in both current and new markets. Lead all branding and marketing through multiple agency and freelance partners (both international and domestic). Lead all new revenue generation, sales strategy, sales, territory expansion, and new market development through• Recruitment, training, assessment, and repositioning of a remote and diverse sales team.• Introduced and implemented annual strategic sales planning best practices.• Refined the prospecting and sales processes and implemented consistent across the sales organization. Resulting in driving less proposals but increased signed contracts while maintaining high growth target margins.• Marketing achievements include redefining the value proposition, branding, introducing MQL and SQL lead generation, and industry engagement.• Led the development of a new web and digital strategy.

• Led strategic initiatives to drive profitable revenue growth for B2B and B2C clients through data-driven sales, marketing, and operational processes alignment.• Advised on and implemented sales and marketing processes, new business opportunities, pricing strategies, and organizational structure enhancements.• Increased net profits by 10% for a B2C e-commerce client through pricing strategy and revenue retention branding utilizing competitive and profit data analysis.

Executive team leader guiding company revenue and marketing strategy for B2B and B2C markets of a $68M waste management company. Responsible for overall P&L and all functional areas of the Commercial Sales, Customer Service, Customer Retention, and Corporate Marketing divisions. • Delivered revenue increases of 8% in saturated market regions and 260% in developing markets. • Generated gross margin increases of 4% in a ‘commodity’ market. • Achieved a 98% client retention rate for over 4,000 commercial customers.• Led divisional restructuring of Sales, Customer Service, Retention, Marketing and Advertising to improve organizational communications, new practices, process flow, and staff performance.• Created alignment with Sales, Operations, and Finance while instilling a customer focused culture.• Led comprehensive corporate rebranding and marketing strategy which increased brand awareness, attracted a 35% increase in qualified leads, improved client retention, and increasedmarket share by 18%.Managed, recruited, and trained Sales and Retention teams in sales processes and techniques. Introduced and implemented new-to-the-industry practices, CRM tools, and innovative programs that increased commercial prospect engagement and current client retention. Implemented sales processes and policies to include data-driven performance measurement, customer acquisition methodology, a new CRM system, and benchmarking of competitive activity.Key Responsibilities: Business Development, Sales Process, Customer Retention, Brand Strategy, Content Creation, Digital Marketing, CRM Technology Platforms, Creative Development, Advertising, and Project Management.

Executive responsible for the Marketing, Brand Leadership, Sales Support and Product Development divisions for a global building products company in excess of $100+M in revenues.Led all target category management, multi-channel marketing campaign strategies, brand strategy, creative, content, advertising, SEO, PR, digital and departmental P&L. Built and mentored a team of marketers, creatives, video production, technical staff and outside agencies for international marketing (B2B & B2C).Developed and managed the global Sales Support division to leverage business development and revenue opportunities via the brand training, accountability management, demand generation, content generation, data mining, education, presentation skills and field support of six regional sales managers, 100+ independent agents worldwide and customer service staff.

Strategic marketing communications, digital engagement and brand development agency for B2B luxury manufacturers and marketers of residential and commercial furnishings, decorative finishes and building products.Led agency wide planning, development and implementation of market research, corporate identity, branding, advertising, content development, and two-step industrial distribution programs for industrial and building products clients.B2B Client brand portfolio included Sensibuilt Building Products, Stone Profiles Architectural Cast Stone, Armstrong Flooring, Pegasus Capital Advisors, ROHL, and Plain and Fancy Custom Cabinetry.Led Sensibuilt Building Solutions (a private equity backed building products company) in developing national branding, market position, distribution, marketing, digital marketing, distributor education, and advertising strategies. Company outpaced its 65 competitors in the alternative decking space by reaching $10M in annual sales in less than two years of product inception and attracting a merger partner that resulted in the forming the second largest alternative decking company in the U.S.Developed market share against market incumbents Trex and Azek based on customer centric branding, development of strong distributor relationships (National Nail, ABC Building Supply), and successful promotion of a superior product to dealers and contractors.Developed annual MarCom plan for clients to include national campaign strategies (consumer and trade), media planning, “preferred partner” vendor education programs (distributor, retailer and trade) and public relations.

Led P&L for four client focused business units specializing integrated and multi-channel, two- step distribution. Clients that included Sub-Zero, John Deere, Hunter Douglas, and MetLife Auto & Home.Created customer retention strategy, content marketing and branding for national insurance company to leverage direct customer relationships. During the first two years the program realized an 18% improvement on customer retention against measured controlled group and won national recognition for its methodology and customer centricstrategy. Program is still active in 2022.Pioneered a new cross-capability technology and content business platform for the US division of a 3.2B luxury consumer products company that created new annual revenues of over $2.5M for a single project and a trailing annual revenue of over $20 million across multiple clients.