Kathryn (Upson) Mccutchen Email and Phone Number

Experienced Media Planning Professional | Passionate about Driving Results and Enhancing Campaign PerformanceWith three years of experience in media planning and campaign management, I am a dedicated professional with a proven track record of success. Currently serving as a Manager of Media Planning at EssenceMediacom in New York, I oversee multiple lines of business within the banking sector, managing over $100M+ in media buys across digital and traditional channels. I excel in collaborating with clients to refine campaign briefs, establish clear KPIs, and develop comprehensive media plans that drive results against business objectives.My expertise spans a range of project management tools, including Wrike and Asana, as well as campaign management platforms such as DV360 and IAS. I am proficient in data analytics and reporting, leveraging insights to optimize performance and maximize ROI for clients. As a Microsoft Office Certified professional, I am skilled in managing complex budgets and timelines with precision. I am committed to continuous learning and professional development, and I am always seeking new opportunities to expand my skill set and make a meaningful impact in the field of media planning.