- Work directly with C-level execs to develop and drive communications programs for tech startups and high-profile brands - Serve as day-to-day contact for clients, providing strategic counsel and high-level recommendations - Manage junior staff to ensure media outreach is targeted and in line with client business objectives - Analyze and track KPIs to ensure team is meeting program goals

- Worked with a blend of consumer, fashion, enterprise, blockchain and ad tech clients - Built custom PR and marketing plans to meet brand initiatives - Pitched regional and national top-tier print, broadcast and online media to strengthen client visibility in the marketplace - Managed and supported events on-site as agency contact - Identified and secured relevant speaking and award opportunities

• Managed IBISWorld’s media production calendar & all media projects• Collaborated with production & sales teams to produce relevant & effective marketing collateral• Managed IBISWorld’s social media platforms - Facebook, Twitter, LinkedIn• Maintained IBISWorld’s Media Center by publishing reports, press releases, & authored articles• Identified press opportunities & pitched to national, top-tier media outlets • Responded to a high-volume of inbound media inquiries by sending data & scheduling interviews • Provided media training, development, & pre-interview prep to IBISWorld Analysts• Monitored & analyzed monthly audience reach & ad-value • Updated & maintained the IBISWorld online brand image• Built meaningful relationships with media contacts

• Developed financial & economic analysis for major companies within a diverse group of industries• Collaborated with analysts to produce relevant & creative media pieces that showcase IBIS reports • Developed social media strategies to strengthen the IBISWorld brand• Trained & mentored new hires via group presentations & one-on-one sessions• Inspired growth by conducting writing workshops & providing editorial feedback for analysts• Worked with the client relations team to address queries & ensure all data is accurate & up-to-date• Designed reports & created graphics using InDesign, Illustrator, & Photoshop• Edited long-form US & Canadian economic reports for grammar, accuracy, & style

• Utilized social media to spark conversation & direct readers to new editorial content• Maintained PR media relations• Developed blog posts for breaking news & consumer interest stories• Wrote creative copy to market new products & meet brand initiatives

Wrote various pieces pertaining to fashion, art, culture, and entertainment for both the LIM school blog Th!nk and the LIM school magazine Fashion Sense.

• Helped students clearly & concisely communicate ideas• Provided assistance on APA format, sentence structure & paper organization• Guided & mentored students during the research & brainstorming stages

• Managed relationships with brand representatives & coordinated events• Requested & organized samples using Outlook, Photoshop & Excel• Helped manage & direct new interns