Kathryn Wolf Email & Phone Number

Chicago, Illinois, Us

-Lead customer, marketing, and business analytics at CB2. Responsibilities include managing and coaching a team of analysts; integrating analytics within the marketing team as well as the broader organization; and being the sole resource for advanced analytics, descriptive analytics, and reporting.-Built a new customer segmentation, shifting from a rules-based model to a K-means cluster approach. This segmentation, among other marketing improvements, will allow CB2 to shift from bulk messaging to personalized content. -Forecast yearly and monthly customer goals. Work closely with my digital media and retention marketing partners on a strategy to help CB2 achieve these goals. -Designed CB2’s first ever analytics roadmap, creating five areas of disciplines (data science, descriptive analytics, strategy, reporting, and data governance) with short term and long term goals for each discipline.-Implemented analytics into marketing and business strategy. Some key strategic areas include: Using our data to understand opportunities and key metrics to increase retention rate and Integrating analytics into marketing campaign briefs. -Strategically partner with marketing outbound and retention channels on email and SMS messages, journeys, and content as well as testing. -Ideate, manage, communicate, and leverage enterprise level customer analytical framework using dashboard and visualization tools to empower business partners.-Collaborated with cross-functional partners on implementation and use a Mixed-Media Model at CB2.-Conduct front end data production, requiring technical coordination with martech and engineering to ensure data, reporting, audiences orchestration meets the needs of business stakeholders.-Execute ad hoc analytics projects across all department based on the current needs of the business. Projects have entailed understanding the impact of our new shipping policy. Tech Stack: SQL Bigquery, Tableau, Python

Philadelphia, Pa, Us

- Manage a team of two customer analysts. Responsibilities include managing all customer analytics projects, assigning projects to each team member, overseeing all work done by my reports, and helping reports become proficient in SQL and in pulling key insights from the data.- Provide all customer analytics for BHLDN, Terrain, and Anthropologie EU in addition to Anthropologie.- Built the company’s home catalog propensity to buy model. The model doubled our conversion rate. - Investigate changes to KPIs/trends within our total business as well as specific product categories in order to understand their cause and impact on our business. Directly report actionable insights to company executives.- Develop insights and recommendations based on the outcome of my analyses that help our organization deliver marketing solutions to meet our goals. - Helped determine which Free Shipping Model would be most profitable for the company. - Proved that customers’ value increases with programs like Afterpay, Loyalty, and BOPIS. - Design, build, and execute catalog, promo, and email tests. Work with Marketing to design the strategy around these key marketing vehicles. - Catalog tests helped determine what circulation, touchpoints, and frequency are most profitable. - Use my expertise about our customer to determine optimal catalog, promo, and email segmentation. - Work on ad hoc analytics projects based on the current needs of the business. Work on analyses for all departments (i.e. Finance, Direct and Brand Marketing, Planning, Buying, Merchandising).- Work with our data science team on predictive models (i.e. customer lifetime value, multi-touch attribution). - Subject matter expert using CRM/Database to analyze customer performance and behavior changes.

Philadelphia, Pa, Us

Philadelphia, Pa, Us

- Build predictive models (i.e. linear/logistic regression, product affinity models) and create segmentations/ cluster analyses for clients in the retail or eCommerce vertical.- Extract and transform transaction, product, email, and customer data using appropriate analytical methods- Develop automated reports using SAS and SQL. Create documentation that describes how these reports are run ongoing.- Subject matter expert in CRM/Database typical analyses like trade area, segmentation, and response analysis. - Develop insights and recommendations based on the outcome of my analytical deliverables that enable our organization to deliver marketing solutions that exceed our clients’ goals-Investigate known issues and changes to KPIs/trends in order to understand cause and impact

Chicago, Il, Us

• Perform advanced analytics to gain insight on optimal threshold of medical claims and factors leading to the increase in inpatient admissions. • Develop predictive model using R and SAS to determine future ER visits.

Philadelphia, Pa, Us

Analyzed customer level data to help the organization answer business questions, understand their customer, and the customers’ response to various marketing and e-commerce initiatives

Deerfield, Il, Us

• Optimize Walgreens supply chain to maximize customer profitability by improving product availability, inventory productivity, and minimizing costs• Implement predictive models using SQL, R, SAS, and Tableau to tune Walgreens’ systems and processes to achieve the segment’s outcome goals

Lake Forest, Il, Us

Internal analytics project for the Chicago Bears. Details of this project are confidential.

• Provided multi-million dollar companies with executive compensation and competitive analysis services. • Managed all aspects of compensation- related consulting to senior executives, CEOs, and Board Members at various hospitals, foundations, quasi-governmental organizations, and educational institutions. • Developed and coordinated the annual AHHRA of Greater New York Health Care Executive and Management Compensation Survey and Market Jobs survey, as well as the Annual New Jersey Hospital Association Wage and Salary Survey.

Lewiston, Me - Maine, Us

Worked with a specific calculus class. Attended the class and offered office hours outside of class.

Minneapolis, Mn, Us

Hired primarily to work on a pricing study. The project involves a detailed market by market analysis of Great Clips’ 3,000+ locations to statistically determine an optimal price point for adult haircuts, in order to maximize customer count and profitability. Worked full time on the project at the corporate headquarters for the month of August and worked part-time from a remote location from September to November.

Mccormick School Of Engineering'S Master Of Science In Analytics

Bachelor Of Arts (Ba), Mathematics

Boston University Summer Institute For Training In Biostatistics (Sibs), Biostatistics

Ciee Community Public Health- Study Aboard, Public Health