Kathy Allen Email and Phone Number
Kathy Allen work email
- Valid
- Valid
- Valid
- Valid
Kathy Allen personal email
Kathy Allen phone numbers
Results-focused leader with extensive experience in orchestrating marketing and communications to grow business, engage key audiences and meet strategic goals. Skilled at partnering with business executives and leaders to identify opportunities that differentiate services in the marketplace. Especially effective in aligning internal stakeholder and external consumer messages to support a strong, coordinated brand. Specialties: Strategic Marketing / Communication Planning, Business and Product Development, Brand Management and Corporate Identity, Marketing Communications, Leveraging Team Strengths, Internal Communication, Executive Communication, Crisis Communication and Media Relations, Product Launches and Facility Openings, Public and Community Relations
Froedtert Health
View- Website:
- froedtert.com
- Employees:
- 2807
-
Executive Director Of Marketing And Brand ExperienceFroedtert Health May 2017 - PresentGreater Milwaukee AreaResponsible for directing the leaders and teams that support system-wide functions including marketing strategy, wayfinding, patient communication, physician liaisons, community education and referral facilitation. Teams plan, create, execute and manage external and patient communication initiatives designed to engage customers, build their loyalty and fuel growth in accordance with the system strategic priorities.
-
PrincipalUp Marketing And Communication, Llc Feb 2011 - May 2017Southeast WisconsinProvide strategic marketing and communication counsel and project development/management for clients in health care and service industries. Work with client executives, marketing teams, physicians and others on branding and messaging, print collateral, writing, social media, media relations, marketing planning, website strategy and content, new project oversight and temporary assignments to launch products or initiatives.Serve multiple clients in the metro-Milwaukee area, including Froedtert & the Medical College of Wisconsin, Children's Hospital of Wisconsin, Integrated Health Network of Wisconsin and Humber, Mundie & McClary.
-
Vice President Of Marketing And CommunicationsIntegrated Health Network Of Wisconsin May 2014 - Mar 2017Brookfield, WiReported to the CEO and served on Executive Leadership Team for statewide provider-owned, multi-system accountable care organization, the first in the state. Joined IHN in new position to develop its marketing and communication functions with ongoing responsibility for planning, budgeting, integrating and implementing IHN’s broad range of strategic marketing, branding, advertising, media relations, community relations and corporate and employee communications to drive sales and contribute to organizational success. Began role on contract basis before being offered full-time employment. -
Marketing DirectorClearedge Marketing Mar 2011 - Sep 2014Greater Chicago AreaServed as account manager and strategic resources for clients in health care, business services and HR/benefits administration. Managed multiple creative and technical staff members to meet client goals on time and within budget. A full-service marketing agency, ClearEdge serves clients across the United States and internationally. -
Strategy ExecutiveEmerald Isle Marketing Pr Jan 2013 - Jul 2014Greater Milwaukee AreaServed as strategy advisor and account executive for nonprofit and for-profit organizations ranging from restaurants and summer camps to the Archdiocese of Milwaukee, various Catholic schools and seminaries, and Catholic Relief Services.
-
Director, Corporate CommunicationsProhealth Care Sep 2008 - Feb 2011Responsible for developing, implementing and measuring results of an integrated corporate communications approach to support strategic goals, including alignment with mission, brand messaging and marketing among internal and external audiences. Responsible for explaining change within and outside of the organization. Led situation and crisis communication teams. Provided direction for budget and staff of 15, responsible for media relations, employee and physician communication, editorial, community relations, printing and graphic studio, internal digital communication and public affairs. Served on hospitals’ senior executive teams. ● Created and led communication plans to support major initiatives including acquisition and assimilation of 12-clinic medical practice, a comprehensive clinical and business information system overhaul (Epic), launch of an accountable care organization, building and opening of a new hospital patient tower, H1N1 epidemic, and major organizational leadership and staffing changes.● Developed PHC’s first planned approach to community relations. Identified most influential community groups and assessed leader involvement to plan for consistent representation to differentiate organization as a community leader. -
Manager, Corporate CommunicationsProhealth Care Feb 2007 - Sep 2008Introduced corporate communications function within PHC to enhance employee engagement in support of mission and strategy, coordinate messaging with marketing for maximum brand impact, and enhance external image and manage reputation. Established team and value for function with CEO and executive stakeholders.Overall responsibilities consistent with director-level position promoted to in 2008.
-
Manager, Marketing ServicesProhealth Care Jan 2004 - Feb 2007Led marketing strategist team of four and related budget, ensuring alignment of work with organization’s overall strategic plan. Served as marketing strategist for cardiac and other services, as well as Waukesha Memorial Hospital, creating marketing/public relations plans to support business objectives. Managed day-to-day relationships with advertising and other agencies.● Developed a process for evaluating products to prioritize use of marketing funds based on potential for ROI, market differentiation and growth capacity.● Part of council that led PHC’s rebranding effort including budgeting, organization-wide transition of print materials, advertising, media relations and brand training. Consumer awareness of PHC in first year rose from 2% to 38%. ● While responsible for cardiac services marketing, consumer preference for PHC’s heart surgery program drew even with regional heart leader St. Luke’s – a level considered unattainable by market research experts. ● Led launch marketing for system’s new outpatient center and clinic in neighboring community. Achieved consumer awareness level of 90%, with likelihood to use facility at 73%. First six months’ volumes were 9% ahead of budget.
-
Public Relations StrategistWaukesha Memorial Hospital 1996 - 2003Assumed role after major leadership flattening initiative. Responsible for marketing and advertising the cardiac, women’s and birthing center service lines; editor of hospital’s consumer newsletter, as well as newsletters to targeted patient populations; physician communication liaison.
-
Marketing Communications And Community Relations DirectorWaukesha Memorial Hospital 1989 - 1996Responsible for marketing in support of the cardiac, chemical dependency and other service lines; editor of hospital’s consumer newsletter, targeted newsletters to patient populations and physician communication liaison. Provided day-to-day oversight for advertising and other agencies. ● Led marketing to introduce cardiology services at hosital. In community survey, achieved 12% gain in number of respondents who associated the hospital with the most sophisticated heart care. ● Led marketing to introduce open heart surgery at hospital. Captured 25% of the heart surgery market in program’s first year. Heart surgery volumes were nearly 50% ahead of projections at end of first year. ● Developed marketing to position hospital as leader in cocaine addiction treatment. Adult inpatient admissions grew 46% over prior year. Implemented chemical dependency direct mail series which netted 188 new referral sources and a gain of 20% in admissions in year one, 8% the following year.● Used input from focus group of past chemical dependency patients to create radio ad campaign that won top state and national awards. Intake calls increased 76% when ads aired. Adult admissions rose 22%. ● Implemented a high school video contest to introduce inpatient adolescent chemical dependency treatment services. Secured Olympian Bonnie Blair to serve as chairperson. Half of local high schools participated. More than 4,000 students heard prevention messages. Admissions increased by 6%.
-
Communications ManagerWaukesha Memorial Hospital 1986 - 1989
-
Public Relations SpecialistOconomowoc Memorial Hospital 1985 - Nov 1986
-
Public Relations SpecialistLutheran Medical Center - St. Louis Apr 1984 - Apr 1985
Kathy Allen Skills
Kathy Allen Education Details
-
Journalism, Marketing, English, Broadcast
Frequently Asked Questions about Kathy Allen
What company does Kathy Allen work for?
Kathy Allen works for Froedtert Health
What is Kathy Allen's role at the current company?
Kathy Allen's current role is Executive Director of Marketing and Brand Experience at Froedtert Health.
What is Kathy Allen's email address?
Kathy Allen's email address is ka****@****com.com
What is Kathy Allen's direct phone number?
Kathy Allen's direct phone number is (262) 787*****
What schools did Kathy Allen attend?
Kathy Allen attended Valparaiso University.
What are some of Kathy Allen's interests?
Kathy Allen has interest in Family, Strategic Marketing And Communication, Volunteering, Water Skiing, Baking, Digital Photography.
What skills is Kathy Allen known for?
Kathy Allen has skills like Marketing Communications, Integrated Marketing, Corporate Communications, Internal Communications, Marketing, Marketing Strategy, Social Media Marketing, Media Relations, Public Relations, Leadership, Strategic Planning, Crisis Communications.
Who are Kathy Allen's colleagues?
Kathy Allen's colleagues are Lisa Biggs, Rachel Hendry, Kyle Doberstein, Alyssa Torn, Cindy Peske, Nina Koch, Sarah Karaba.
Not the Kathy Allen you were looking for?
-
-
Kathy Allen
Berkeley, Ca3gmail.com, hotmail.com, gmail.com3 +141586XXXXX
-
Kathy Allen
Austin, Texas Metropolitan Area8gmail.com, troy.edu, fb.com, ultimatestaffing.com, fb.com, live.com, acutronic.com, 211brevard.org1 +185068XXXXX
-
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial