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Looking to unlock sustainable growth?Frustrated with churn, stagnant numbers, or tactics that don’t move the needle?I partner with companies like yours — large equipment, B2B SaaS, and service organizations — to optimize the entire customer lifecycle. Let's be honest. Most growth strategies suck. They're just variations on themes developed when the internet was new, and those tactics don't work anymore.I've developed holistic lifecycle frameworks that actually work in an evolving market. That's because my approach goes beyond individual functions. I look at the entire customer journey, from acquisition to retention and monetization, to ensure every touchpoint drives measurable results. I focus on THE bottom-line: your revenue.🚀 Revenue and Customer Experience = RACE™ 🚀RACE Growth Acceleration™ translates smoothly across industries and leverages my proprietary strategies, including:👉 Revenue & Customer Experience (RACE™) Optimization👉 EDGE Content™ (Experience-Driven Growth Enablement)👉 Narrative SSOT™ (Single Source of Truth)👉 PULSE™ (Customer Success and Retention)By focusing on two outcomes — revenue and customer experience — I consistently drive results like this:👉 50% increase in qualified leads 👉 3x revenue growth, leading to a multiple 8-figure exit after 14 months of working together.👉 50% reduction in sales meetings needed to close complex deals, cutting time-to-revenue in half.👉 85% increase in organic traffic and 125% improvement in conversion rates from content and SEO campaigns.🎯 What Sets Me Apart 🎯Most growth strategies focus solely on top-of-funnel tactics. I take a holistic approach to business growth by optimizing the entire customer lifecycle. When every part of your business contributes to sustainable growth, you don't just grow. You accelerate.Sound interesting? Want to learn more? Let's chat.
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Founder And CeoAccessxlTexas, United States
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Growth Marketing | Customer Lifecycle MarketingKathryn Aragon Media 2005 - PresentLas Vegas, Nevada, UsKA Media is a growth-focused consultancy that accelerates revenue by optimizing every stage of the customer lifecycle. I specialize in growth marketing, customer lifecycle marketing, and go-to-market (GTM) strategies for B2B SaaS and service-based companies.WHO I SERVE* B2B SaaS Companies: I help SaaS teams improve go-to-market strategies, accelerate sales cycles, and drive retention and expansion.* Service-Based Companies: My growth marketing and SEO strategies deliver measurable results, including increased organic traffic, lead generation, and thought leadership.* Growth-Oriented Organizations: Through one-off projects, fractional leadership, and strategic campaigns, I’ve helped agencies, non-profits, financial services, and more achieve their growth goals.WHAT I DO* Go-to-Market (GTM) Strategy* Lifecycle Marketing: Acquisition, Retention, and Expansion* PLG & SLG Growth Strategies* Product Marketing & Success* SEO Strategy and ExecutionSOME OF MY RESULTS* 100% close rate on enterprise and expansion sales & 50% shorter time-to-revenue for CustomerTRAX* 61% boost in keyword rankings for Kajabi* Website redesign and launch for IronMatt, including a successful first-ever Giving Tuesday campaign* 700% increase in organic traffic for RoofSimple* 565% increase in blog subscriptions for Crazy EggWHY CHOOSE KA MEDIAWith 20 years of experience driving growth across the entire lifecycle, I bring a unique mix of strategic clarity, cross-functional alignment, and high-impact execution to the table, empowering me to move the needle where it matters most: revenue growth, faster time-to-value, and measurable ROI.When you work with KA Media, you’re not getting another consultant — you’re gaining a trusted partner committed to driving your success. -
Founder & CeoAccessxl Jul 2023 - PresentThere are a billion people worldwide with some sort of disability... and for more than a decade, I was one of them. As the world moves towards digital-only access, it's vitally important that ALL people are able to access ALL websites.We can help you make your website more accessible with the AccessXL widget and accessibility consulting and services. It takes all of us. Build a ramp to your website with AccessXL:* Reduce the risk of an ADA-related digital-access lawsuit.* Improve your SEO - Accessibility Optimization is SEO on steroids!* Increase traffic, engagement and conversions from people with digital disabilities.
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Head Of Content MarketingSales Hacker, Inc. Apr 2019 - Jun 2020Scottsdale, UsAfter its acquisition by Outreach.io, Sales Hacker's traffic had flatlined. I was hired to develop a new content strategy that would revive the media company's growth.RESPONSIBILITIES- Developing and executing the content marketing strategy- Managing the Sales Hacker blog - Managing content development by the content team, contributors, and partners.- Managing the content team's work related to the blog- Newsletter strategy, redesign, and production, to improve engagement and traffic- Communicating clearly with stakeholders, teammates, and authorsACHIEVEMENTS- Raising our quality standards and editorial governance, resulting in better content that improved traffic and engagement- Organizing and improving the content product process to achieve a 4-week content production pipeline, resulting in higher-quality content, more traffic, and less stress- Developing relationships with Outreach team members to support Sales Hacker and Outreach growth objectives- Developing relationships with new and existing B2B sales professionals to source valuable articles for the blog- Successful launch of content series, including Tech Week and the A Day in the Life series- Launching Sales Hacker Success Summit, a five-day virtual event with 40 speakers and 5k attendees: strategy, production, recruiting and scheduling of speakers, and promotion- Quickly adapting our strategy when the pandemic hit to speak to salespeople working from homeRESULTS- 42% increase in traffic- 67% increase in keywords in the top 10- 14% increase in monthly active users- 43% increase in subscriptions -
Director Of Operations & Content MarketingMirasee (Formerly Firepole Marketing) Aug 2015 - Apr 2016I was part of the leadership team and spoke into strategic initiatives as Mirasee rebranded, built a new website, and developed a new direction.RESPONSIBILITIES- Development and performance of content for Mirasee's website, blog and editorial content- Managing the Mirasee Content Marketing team, including guidelines, assignments, and team development- Recruiting and developing new blog contributors- Developing guidelines and a strategic plan for all content- Directing content strategy execution - Driving traffic, conversions and subscriptions through the blog and other contentACHIEVEMENTS- Developed Mirasee's editorial guidelines and content production process- Led the rebrand from Firepole Marketing to Mirasee- Project manager for the new website, responsible for interfacing with the developer and making key decisions about how the website should functionRESULTS- New website completed and the team trained to use it- Pageviews increased 190%- Pages per session more than doubled, reducing the bounce rate to 8% -
Director Of Content MarketingCrazy Egg Mar 2013 - Aug 2015La Mirada, Ca, UsI had recently written the Advanced Guide to Content Marketing for Neil Patel and was writing content for the Crazy Egg blog. When the managing editor was hired away, he recommended me to take his place.RESPONSIBILITIES- Branding and demand generation for the Crazy Egg software - Development and execution of content strategy- Search Engine Optimization (SEO) of blog content- Experimentation, conversion testing, and landing page optimization- Nurturing prospects through email and social media (Facebook, LinkedIn, Twitter and Google+)DAILY ACTIVITIES- Management of 30+ writers, a podcast developer, and a graphic designer- Community building through Facebook, LinkedIn, Twitter, Google+ and blog comments- Conducting conversion testing and landing page optimization- Search Engine Optimization- Developing content marketing strategies to build the brand- Monitoring and reacting to data and analyticsACHIEVEMENTS- Organizing and streamlining the content production process to provide a 4-week runway- Redesigning the blog site, including a new theme and improved usability- Growing subscriptions from nearly 2,000 to more than 12,000- Increasing traffic from 100,000 to nearly 300,000 -
Sr. Marketing ManagerGuidestone Financial Resources May 2007 - Oct 2010Dallas, Texas, UsAward-winning marketer, responsible for: > Multichannel campaign design and project management for major marketing campaigns> Marketing lead for Individual, Group, Student, and Property & Casualty Insurance programs> Planning and development for four newsletters, blog posts, press releases, and special projectsMAJOR PROJECTS**Whitepaper on Equity-Indexed Annuities (EIAs)****GTM for the Property & Casualty Insurance launch**- Campaign development and execution- We generated so much demand, we were asked to stop marketing until sales caught up**Insurance Annual Renewal Campaigns**- Responsible for planning and executing the campaign for four insurance programs: Individual, Group, Student, and Property & Casualty- Developed campaign themes and messaging - Created and managed project timelines and dependencies- Wrote the copy and content required for the campaign, including informational booklets, worksheets, ads, landing pages, emails, and mailers- Managed stakeholder reviews, design, printing, and publication of all campaign collateralMAGAZINE ARTICLE“Worksite Wellness: The Employee Benefit that May Lower the Cost of all the Others.” Co+Op, February 2010AWARDSThink Inside the Box Campaign. First place. 2008 Wilmer C. Fields Award Competition. Promotion and Advertising: Direct Mail – Single, Design DivisionHealth Insurance Annual Renewal Campaign. Honorable mention. 2009 Wilmer C. Fields Award Competition. Design DivisionProperty & Casualty Marketing Campaign. Honorable mention. 2010 Wilmer C. Fields Award Competition. Total Public Relations or Development Campaign
Kathryn Aragon Skills
Kathryn Aragon Education Details
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Smu Cox School Of BusinessGraduate Certificate In Marketing -
Belmont UniversityPsychology
Frequently Asked Questions about Kathryn Aragon
What company does Kathryn Aragon work for?
Kathryn Aragon works for Accessxl
What is Kathryn Aragon's role at the current company?
Kathryn Aragon's current role is Founder and CEO.
What is Kathryn Aragon's email address?
Kathryn Aragon's email address is ka****@****gon.com
What is Kathryn Aragon's direct phone number?
Kathryn Aragon's direct phone number is +146983*****
What schools did Kathryn Aragon attend?
Kathryn Aragon attended Smu Cox School Of Business, Belmont University.
What are some of Kathryn Aragon's interests?
Kathryn Aragon has interest in Leadership, Creativity, Writing, Success.
What skills is Kathryn Aragon known for?
Kathryn Aragon has skills like Email Marketing, Copywriting, Seo, Blogging, Content Strategy, Marketing, Social Media, Newsletters, Social Media Marketing, Online Marketing, Content Marketing, Press Releases.
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