Kathryn Army Email & Phone Number

Bloomfield, Ct

Developed and executed strategies to grow and retain 1.8 million government healthcare customers in partnership with the sales and management teams. • Expert on the needs of specific segments, providing sales/account management team what they required to confidently and successfully sell and support our products and solutions • Created compelling messages, value proposition, and sale story for specifics segments and personas • Created internal communication sales tools, training presentations, and announcements• Designed and conducted models to gain actionable insights and recommendations including new geographic areas of focus• Created and administered processes and campaigns to increase prospect lists• Built win/loss analysis to identity gaps and opportunities using customer knowledge, market trends and competitive data• Actively managed budget of $475k for use on industry associations and sponsorships • Conducted opportunity/investment evaluations to identify best associations to invest with• Devised plans to fully leverage association relationships• Created the design and strategy for over 25 tradeshow booths and supported events to attract customers• Commissioned market research and synthesis data to influence key business decisions• Managed two college interns, including on boarding, and assigning work. Performed mid and end of the summer reviews

Bloomfield, Ct

Served as the product lead and subject matter expert for the Chronic Condition HealthAdvocacy Products. Products supported over 8 million customers.• Ensured delivery of competitive value proposition in the design, development and delivery of enhanced product offering• Partnered with matrix teammates to define and implement product launch • Created compelling product positioning and value proposition for internal and external audiences • Developed and delivered product training curriculum for the sales organization and matrix partners• Executed content and campaigns centered around customer buying needs including but not limited to events, case studies, sell sheets, speaking engagements and webinars.• Built and fostered a robust, transparent, and cooperative relationship and partnership between Cigna and key vendors. • Managed day to day vendor relationship including managing the timely execution of process improvement strategies that focus on driving efficiencies and improving customer experience.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services, Cum Laude

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services