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SENIOR MARKETING EXECUTIVE with deep experience driving revenue growth and customer retention in consumer and business markets. Record of results delivery in multiple industries, including financial services, wireless telecommunications, life insurance, healthcare insurance and consulting. Strong team leader with excellent collaboration and communication skills. MBA.Specialties: Strategic Marketing, Digital and Multichannel Marketing, Brand Management, Customer Relationship Management, Partnership Marketing, Executing Marketing Transformation Initiatives, Cross-Functional Collaboration.Additional experience as Adjunct Professor of Marketing at The University of Connecticut, NYU and Fordham. Multi-year community volunteer work with The United Way, The American Red Cross, The American Diabetes Association and SPSA Literacy Tutoring.
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SelectwomanTown Of Deep River, CtNew York, Ny, Us
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Board MemberRiver Valley Transit Mar 2024 - PresentMiddletown, Ct -
SelectwomanTown Of Deep River, Ct Nov 2023 - PresentDeep River, Connecticut, United States
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PrincipalAncillary Marketing Resources Sep 2015 - PresentIndependent marketing consultant delivering services on a strategic project basis or as interim marketing leader for organizations undergoing intense change and transformation.
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Director Channel MarketingFirst Data Corporation Apr 2015 - Aug 2015Jersey City, New JerseyDrove revenue growth in the Bank Partner channel through the development of omni-channel marketing initiatives targeting small business merchants. Created strategic marketing plan for business repositioning. Led development of lead generation, brand awareness and association marketing for the First Data Salutes initiative targeted at Veteran small business owners. -
Senior Director, Digital, Multichannel, Customer Centric InitiativesAxa Us Jan 2013 - May 2014New York, New YorkDeveloped strategies and led execution plans for multichannel, direct to consumer initiatives in the Life and Retirement Savings businesses. Led cross-functional team in the design and launch of the "Let's Talk" customer engagement test pilot. Initiated use of "Click To Chat" technology at the AXA Customer Relationship Unit, resulting in 33% of program qualified leads. Managed digital agency and offshore resource in content development and customer experience design. Provided high levels of personal leadership and cross-functional collaboration in newly restructured marketing organization. -
PrincipalKathryn Russell And Associates 2009 - 2012New York, New YorkIndependent strategic marketing consultant delivering services for clients in multiple industries including insurance, pharmaceutical, compliance management, social media and non-profit.In interim role as VP Marketing for a global insurance company, directed advertising agency in development and launch of a new insurance trade advertising campaign; developed an annual marketing plan for the newly restructured marketing organization; aligned brand strategies and program finances with corporate parent company. In other key assignments: designed corporate development strategy, increasing efficiency of non-profit fundraising; led internal staff capability assessment; assessed offshore market opportunity and brokered cross-functional agreement to strategic assessment.
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Vice President, Strategic MarketingAetna 2007 - 2008Hartford, ConnecticutProvided strategic marketing support for the national sales and account management organization, including targeted member acquisition strategy and product development for the retiree business; development of customer insight, member engagement and partnership brand integration strategies and programs; business process and change management consulting. -
Crm StrategistAccenture 2005 - 2007New York, New YorkDirected marketing and customer strategy consulting assignments with Fortune 200 companies, focusing on revenue generation, customer insight, customer experience, marketing automation, and marketing operations and planning. Led cross-functional teams and advised clients in the wireless telecom, pharmaceutical, retail, government, healthcare and utility industries. -
Vp MarketingAt&T Wireless Services 1996 - 2000Paramus, New JerseyCMO of Northeastern Region. Directed marketing efforts for profitable acquisition and retention of wireless customers in the consumer and small business segments. Led brand management, pricing, customer communications, segmentation, market entry and product launch efforts. Managed team of 32 and a $40MM advertising budget. -
Vice President, MarketingAmerican Express 1984 - 1994New York, New YorkLed revenue growth and retention strategy for the retail and mail order industries. Developed targeted co-marketing programs with the top 200 retailers. Supported the national sales organization with market insight and retail in-store Card product launches. Worked with and through the National Account Development organization to develop and execute strategic marketing account plans. Developed industry advertising for the field sales and marketing organizations targeting small to medium retailers. Maximized a $60MM advertising budget. Managed a team of 25.
Kathryn Russell Skills
Kathryn Russell Education Details
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Marketing -
English Literature
Frequently Asked Questions about Kathryn Russell
What company does Kathryn Russell work for?
Kathryn Russell works for Town Of Deep River, Ct
What is Kathryn Russell's role at the current company?
Kathryn Russell's current role is Selectwoman.
What is Kathryn Russell's email address?
Kathryn Russell's email address is ru****@****att.net
What is Kathryn Russell's direct phone number?
Kathryn Russell's direct phone number is 212-554*****
What schools did Kathryn Russell attend?
Kathryn Russell attended The Wharton School, University Of Michigan.
What are some of Kathryn Russell's interests?
Kathryn Russell has interest in Poverty Alleviation, Education, Disaster And Humanitarian Relief.
What skills is Kathryn Russell known for?
Kathryn Russell has skills like Strategy, Crm, Marketing Strategy, Leadership, Cross Functional Team Leadership, Integrated Marketing, Marketing, Business Development, Direct Marketing, Segmentation, Multi Channel Marketing, Brand Management.
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Kathryn Russell
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Kathryn Russell
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