Kathryn Russell Email & Phone Number

New York, Ny, Us

Middletown, Ct

Deep River, Connecticut, United States

Independent marketing consultant delivering services on a strategic project basis or as interim marketing leader for organizations undergoing intense change and transformation.

Jersey City, New Jersey

Drove revenue growth in the Bank Partner channel through the development of omni-channel marketing initiatives targeting small business merchants. Created strategic marketing plan for business repositioning. Led development of lead generation, brand awareness and association marketing for the First Data Salutes initiative targeted at Veteran small business owners.

New York, New York

Developed strategies and led execution plans for multichannel, direct to consumer initiatives in the Life and Retirement Savings businesses. Led cross-functional team in the design and launch of the "Let's Talk" customer engagement test pilot. Initiated use of "Click To Chat" technology at the AXA Customer Relationship Unit, resulting in 33% of program qualified leads. Managed digital agency and offshore resource in content development and customer experience design. Provided high levels of personal leadership and cross-functional collaboration in newly restructured marketing organization.

New York, New York

Independent strategic marketing consultant delivering services for clients in multiple industries including insurance, pharmaceutical, compliance management, social media and non-profit.In interim role as VP Marketing for a global insurance company, directed advertising agency in development and launch of a new insurance trade advertising campaign; developed an annual marketing plan for the newly restructured marketing organization; aligned brand strategies and program finances with corporate parent company. In other key assignments: designed corporate development strategy, increasing efficiency of non-profit fundraising; led internal staff capability assessment; assessed offshore market opportunity and brokered cross-functional agreement to strategic assessment.

Hartford, Connecticut

Provided strategic marketing support for the national sales and account management organization, including targeted member acquisition strategy and product development for the retiree business; development of customer insight, member engagement and partnership brand integration strategies and programs; business process and change management consulting.

New York, New York

Directed marketing and customer strategy consulting assignments with Fortune 200 companies, focusing on revenue generation, customer insight, customer experience, marketing automation, and marketing operations and planning. Led cross-functional teams and advised clients in the wireless telecom, pharmaceutical, retail, government, healthcare and utility industries.

Paramus, New Jersey

CMO of Northeastern Region. Directed marketing efforts for profitable acquisition and retention of wireless customers in the consumer and small business segments. Led brand management, pricing, customer communications, segmentation, market entry and product launch efforts. Managed team of 32 and a $40MM advertising budget.

New York, New York

Led revenue growth and retention strategy for the retail and mail order industries. Developed targeted co-marketing programs with the top 200 retailers. Supported the national sales organization with market insight and retail in-store Card product launches. Worked with and through the National Account Development organization to develop and execute strategic marketing account plans. Developed industry advertising for the field sales and marketing organizations targeting small to medium retailers. Maximized a $60MM advertising budget. Managed a team of 25.

Mba, Marketing

Ba, English Literature