Responsible for developing the approach to identify and contextualise partnership opportunities, to engage relevant industry partners, and to build support to commercialise world-leading research for the financial enhancement of both the University and the commercial partner organisations.I led a team that focused on the University of Melbourne's areas of research expertise identifying opportunities to tell research stories via multi-channel campaigns for awareness and lead generation and to help identify new partnership and income opportunities.I was responsible for the development and implementation of the B2B integrated marketing & communications strategy. I worked closely with lead academics and Business Development teams to create strategies designed to achieve both revenue and yield for the B2B market through research opportunities. I led cross-functional squads that provided subject-matter expertise and skills to deliver content and execute campaigns that included PR/communications, social media, digital creative, lead generation and Government Relations, as well as external creative and events agencies.Stakeholder management, both internal and external, was a critical aspect of this role, together with identifying opportunities to improve efficiencies and deliver projects that were scalable and transferable across the University.

Ultradata Australia is an established core banking technology provider for the credit union and banking industry in Australia and overseas. In my role there I was responsible for devising and executing requirements for the Australian and USA markets, implementing a full mix of activities including content production, product positioning, market knowledge, and analytics & reporting.Managing a team of skilled marketing generalists and technical professionals, I delivered solutions to market challenges through process change, team establishment, stakeholder management, product management and market positioning. Cross-functional teamwork delivered knowledge and skills to ensure we met the demands of target market segments, and provided the opportunity to immerse the team in the challenges facing the clients, the business and the industry as a whole, to better serve them.

Intelligent Transport Systems Australia (ITS Australia) promotes the development and deployment of advanced technologies to deliver safer, more efficient and environmentally sustainable transport across all public and private modes – air, sea, road and rail.I managed the communications that supported the events and policy activities of the organisation.A multifaceted role which required skills in stakeholder management, high levels of organisation, and a willingness to adjust priorities quickly to achieve the business goals.

Intelematics Australia was an automotive technology provider with products and solutions based on GPS location-based services.I built a successful team of marketing practitioners to deliver a marketing strategy that delivered to market new technology based products and services, adding value to the broader automotive industry. Clients included AA (UK Ltd), AAA North America, Here Maps.The execution positioned Intelematics as a leader in the telematics industry - a position that was solidified through activations and industry engagement, culminating at the highly successful ITS World Congress in Melbourne 2016 and partnering with RACV. This was the initial indicator of RACV's intent to participate more actively in the telematics market.Creative leadership and out-of-the-box thinking remain my key strengths utilised in this role.

Responsible for the development of the marketing strategy for the Commercial arm of Australian Red Cross - Red Cross Stores and Red Cross College.Responsible for the development of the online strategy for Red Cross StoresResponsible for marketing and communications for Red Cross Stores - all aspectsTeam Member responsible for the Commercial Division's input into the overall Australian Red Cross online strategy-- Took maternity leave from August 2011 - a restructure brought redundancy in late 2012.

Pro-bono work assisting with communications activities for the local SA region, working with a team of volunteers from diverse areas of commercial business to provide expertise in a NFP environment. I joined a group of incredibly talented and generous people who were using their many combined years of experience to assist Red Cross and further their fundraising and assistance programs. It was great to be able to contribute to, as well as learn from being in, an NFP along with learning from the shared experiences of long-standing experts in their fields.In this role I implemented a new approach to their state-wide communications program and set-up a more formalised approach to building the communications content and frequency.

Whilst finding my feet in a new state, I took a short-term contract, working with the Westpac Banking Corp. in a Change Communications role. This encompassed strategy, planning and execution for a major banking transformation project. This short-term role gave me exposure to the way big financial services organisations work and the importance of clear, strategic internal communications when managing huge change in a large business which impacts many people. The insight this role provided into how people require messaging to be delivered in a variety of ways when job security is at risk was a genuine challenging learning environment.

Development of and ongoing retail relationships with retail stores, wholesale vendors & distributors has been a key activity during the roll-out of Intelematics' major product - SUNA Traffic Channel.In addition to this, I have been responsible for customer retention programmes, maintaining annual budgets and targets, as well as overseeing customer feedback, queries and issues.In my role with Intelematics I was a key participant in development of training kits / materials for customers & customer service team whilst contributing to sales strategies to increase consumer activity during peak & seasonal sales periods.Responsible for building and executing PR campaigns in consumer and retail markets, I have worked with creative agencies to identify and develop appropriate media and promotional opportunities i.e. (ATL/BTL) advertising, PR communications, POS material and online activity i.e. Search Engine Marketing (SEO and re-marketing).This has been supported through analysis of market, retailer and consumer readiness for the product -- development of appropriate presentations and messages to achieve early acceptance of the product.KPI targets for product and sales promotions and sales for retail/merchandising team based in VIC, NSW & QLD and setting weekly and monthly objectives has honed my management skills.I maintained budgetary responsibility of all promotional events & activities, whilst project managing launch, industry and trade events and road-shows in national locations. This was combined with the execution and creation of complimentary partner companies training and cross-promotional events, supported by creative development of, and maintenance of content for, corporate and product websites including analysis and usage reporting.

Key Achievement: Increase in customer retention, through better conversion, by introducing product changes moving customers from annual anniversary to perpetual direct debit payments Development of reseller networks through VIC, NSW & QLDDevelopment and execution of customer retention programmesManagement of creative & PR agencies to manage campaigns and promotional activitiesConducting and analysing market research for new products and marketsProject Management of launch, industry and trade events in national locationsDevelopment of product collateral (inc user manuals) and promotional campaign content

Key Achievement: Launch of new customer’s product on time, whilst engaging new processes and manufacturing contracts in a challenging environmentManaged development and launch of new product into market Management of creative agencies for production of collateral and promotional materials Management and development of product website and collateral contentDevelopment and execution of training materials for sales and support teamsDevelopment of Standard Operating Procedures (SOPs) for service deliveryCreation of Reseller Agreements increasing sales and installation of products

Liaison with product supplier negotiating brand positioning and sales processesManagement of PR campaign to promote new technology product into automotive arenaConversion of technology product information to consumer-ready collateralsContribution to set up of joint venture business between Ford and other automotive manufacturersLiaison with German office to coordinate combined marketing activity to improve product awareness

In this role with Ford Motor Company, I was responsible for managing the advertising on behalf of the Ford Dealerships within the South East & Anglia District - this was a geographic district that included parts of London, Hertfordshire, Kent, Essex and Anglia.The role included coordination of: newspaper advertising - briefing agencies for templates and approving advertising spend radio advertising - working on and reviewing scripts and media plans and approving spend television advertising - working on and reviewing storyboards and scripts and media plansTargets/KPIs were built around increasing new car sales to assist overall 'District' targets through advertising, and events.My development area Involved a grass-roots promotional activity (Champions League Football) to increase brand awareness (local and national) as well as helping build better social environments for children in lower socio-economic areas.