Kathryn Berstene Email & Phone Number

Hartford, CT, US

Boston, Massachusetts, United States

• Providing structure and leadership for key accounts while working closely with internal teams to manage digital and integrated marketing campaigns.
• Act as the main point of contact for clients, internal partners and vendors.
• Manage client budgets alongside production and finance.
• Coordinate with functional teams to ensure end-to-end client success.

• A strategic marketing professional working closely with clients, the creative, digital and strategic partners to create 360-degree marketing that both drives results and moves prospects further towards a sale.
• Manage client budgets to make recommendations that will engage prospects at the right price point for the client.
• Coordinate direct mail, advertising and digital creative strategies to drive inquiries.
• Work with the digital strategy team to create dynamic paid search campaigns.
• Manage client relationships from the community level to senior corporate leadership.
• Lead client projects end-to-end, with support from other team members and functional teams.

Hartford, Connecticut Area

• Manage operational and organizational effectiveness of enterprise Creative Services (CS) team within Marketing Communications organization. Manage projects and resources to ensure timely delivery of marketing materials.
• Managed contract account coordination staff through organizational restructuring.
• Coordinated daily creative and brand review sessions that ensured brand compliance.
• Represented brand interests regarding social media usage by managing any requests or concerns prior to release.
• Screened branding requests that ensured brand guideline compliance enterprise wide.
• Perform analysis and provide recommendations for continuing efficiencies for CS and integrated marketing account teams.

• Maintained P&C company’s marketing portal (iMarket), managing and sending agent-facing emails and vendor management. Served as Marketing Account Executive for Corporate, Small Commercial and Personal Lines business.
• Participated as core team member in RFP process and implementation of iMarket 2 portal and email distribution portal, including vendor reviews and analysis of usability / functionality.
• Collaborated with internal Sales and Distribution staff and web-based interface in preparing and delivering marketing e-mails to various audiences.
• Built e-mail marketing standards representing brand in partnership with CS and Sales and Distribution for outgoing agent e-mail requests.

• Managed daily operations of Discontinuance Team, dealing with issues / questions and assigning cases that came to team for full service, passport, and government books of business. Managed process and monthly reporting.
• Reviewed requests for complete information, sending informational packages regarding discontinuing cases.
• Researched and prepared monthly discontinuance reports for senior management that monitored plan review and quoting practices.
• Created and maintained database of active accounts and utilized discontinuance database that tracked workloads within team.
• Tracked plan manager activity on incoming cases for ongoing management team that facilitated effective and accurate information within teams.
• Presented discontinuance portion of corporate new hire training classes and acted as point of contact for any questions regarding discontinuance and termination processes.

Coordinate philanthopic and recreational events both on campus and off. Manage the budget and ensure all Safe Enviornment requirements are being met. Work with the teenagers to foster an environment of faith and fun. Help develop leadership skills and accountability in the group.

• Served as 1st point of contact for member questions and concerns coming in through member services hotline. Acted as Member Services representative onsite during live television and radio pledge events. Assisted.
• Assisted in keeping Team Approach member database current for tracking call-in information.
• Processed and entered Contribute-a-Car gift memberships, on-air pledges and check donation providing accurate financial information.
• Utilized FileMaker Pro for tallying pledges during live events that efficiently kept track of monetary obligations.

• Managed all aspects of volunteer program from scheduling to budget management. Recruited and trained volunteers for events at CPBI. Scheduled volunteers for studio events in TV and radio. Acted as liaison for marketing.
• Acted as liaison for marketing / underwriting staffs for sponsored events that ensured all stakeholders had accurate event information.
• Coordinated food service donations from area restaurants for on-air talent, production staff, and volunteers that rewarded volunteers and donators alike.
• Prepared and produced advertising copy recognizing corporations that contributed goods promoting community relations

Collaborated with Manager of Volunteer services on all aspects of volunteer program from scheduling to volunteer management. Managed food service donations and acted as liaison for donor organizations.

· Camera work (standard VHS camera) · Photography Lab Tutor· Editing assistance (Avio systems) · Provided administrative support

Assisted the Marketing Department with copy edits to direct mail letters, writing copy for the 2002/2003 season brochure, researching website enhancements and many other duties.

Bachelor Of Arts Degree, Communication Studies

Activities and Societies: Making Strides Against Breast Cancer, Merrimack OutReach Experience, Orientation Committee, Irish Heritage.

Education record

Activities and Societies: Volleyball team, Drama Club, Executive Board, National Art Honor Society, Drawing Tutor, School Newspaper.