Kathryn Radtke Email & Phone Number

Florida, Georgia, North Carolina, Alabama, Arkansas, Ohio

In my role as Marketing Director, I plan, budget, coordinate and execute systemwide corporate and local store marketing efforts for 14 different restaurant concepts through the southern US, while preserving local authenticity of the individual brands in their communities. I work directly with our CEO, operations team and local management to build sales for Clean Plate.I manage our digital and social media channels, including a team of local Social Media Leads at the restaurant level. Check us out on Facebook or on Instagram at: @carmines_pie_house @lolasburritojoint_jax @moondogpie @montereygrill_1665 @malibu_beach_grill @joes.italian @sonosushi @zestoncantonstreet @lolasburgerbar @noca_on_canton @marketplacegrill @hamburger_innOther digital channels include Google Business listings and Google Search ads, Yelp Business, and TripAdvsior and TripAdvisor ads. I create content and schedule email blasts through Zenreach and Paytronix. We track and train managers to respond to all reviews through ReviewTrackers. I've spearheaded adding third party delivery for all restaurants on DoorDash and Uber Eats, as well as online ordering through ChowNow. I've also added online gift cards as an option for the Clean Plate restaurants. I train local teams and management on LSM tactics to grow their sales within the four walls, along with outside catering and private events where applicable. We believe restaurants are the soul of their communities, and we continually look for ways to partner, fundraise and better our local areas. I'm proud to have started Clean Plate Cares to give back to our team members in need. Other duties include managing the relationship with contractors and vendors for design, printing, professional food photography, outdoor and indoor signage, media/advertisement for magazines/newspapers/radio/billboards, and in-restaurant collateral and menus. I love supporting my teams with analytical and creative ideas to continually build sales.

Central Region (Illinois/Wisconsin/Minnesota/Iowa/Kansas)

-Responsible for creating and executing overall marketing strategy and plan for 160 corporate restaurants to drive sales, guest count and profitability in the central region.-Currently support Illinois, Northern Indiana, Wisconsin, Minnesota, Iowa and Kansas City, previously supported Orlando, Tennessee, Toronto, Baltimore, and DC regions-Develop and maintain partnerships with third party partners, including community, media, non-profits, university, and sports sponsorships -Work with corporate marketing team and operations leaders to consistently execute local restaurant marketing and ensure national promotions are being executed-Plan and execute marketwide promotions, events, and media campaigns-Build catering sales throughout the market-Plan and execute specialized marketing plans for New Restaurant Openings (NRO) and underperforming restaurants-Maintain regional budget-Responsible for training new RMM's to succeed in the role-Use of social media, Exact Target eblasts, PR agency, and third party sharing to promote major market events-Planned and executed attendance and sponsorship at APC Tradeshow

Greater Chicago Area

On contract managing all local marketing and business development activities for Digiboo, a digital movie rental service, in the Midwest market. Duties included:-Developing local marketing strategy in conjunction with the corporate team-Building relationships and partnering with nearby businesses-Managing and writing copy for local social media accounts-Business development and increasing brand footprint-Guerrilla marketing at kiosks-Planning and execution of promotional events-Budget and inventory management-Vendor relations-Hiring and managing campus and temporary event staff in multiple markets-Point of contact for all store owners-Customer service as neededBiggest successes included:-Grew local social media presence by 100%-Responsible for implementation of five new kiosks in Chicago -Increased customer count month to month-15% increase of repeat customers-Execution of 15 tabling events in partnership with building managements and universities-Strategic partnerships with University of Wisconsin, Badger Bus, 101.9FM, and more.

Chicago, Il

I led marketing efforts at the Chick-fil-A Loyola Water Tower location. Marketing duties included:-Raising overall brand awareness in Chicago-Increasing daily sales through check average, customer count, events, and catering-Planning and execution of in-store events-Coordinating sponsorships and community partnerships-Hiring, managing, and training marketing interns/staff-Designing and writing copy for email blasts-Updating the local website-Building community relations-Budget Management-Coordinating monthly specials and deals in-store-POP Management and ordering-Working in daily in-store operations/catering-Building catering salesBiggest Successes:-Helped develop local catering program and increased catering sales to 10% of weekly sales-Grew email listserv to over 3000 customers with 30% or more open rate-Developed weekly Kid's Night and College Nights to build community relationships and increase repeat customers-Planned and executed One Year Anniversary event with over 2000 customers through the event-Partnerships with 101.9FM, Lurie Children's Hospital, Loyola University, Moody Bible Institute, Greater Chicago Food Depository, and more.

* Coordinate and schedule all aspects of the Uloop Daily Deal. Main point of contact for all inside/outside salespeople and merchants, schedule all deals, coordinate copywriting/designing of deals, final approval of deal completion, and following up with merchants after the deal runs. *Work with merchants to close the daily deal contracts and help them market their business to college students.* Manage all social media for Uloop and the Uloop Daily Deal. Manage 6 Facebook pages and 7 Twitter accounts. Added 400+ Facebook fans and over 700 Twitter followers. Found merchant sales leads from Twitter. * Hired and managed a team of six on-campus marketing reps at three universities for a 6 week blitz campaign.* Written copy for daily deals, social media, and email blasts to 500,000+ registered users.* Handle all customer service related phone calls for Uloop Job, Housing, and Daily Deal self-service platforms.

I've worked for over fifty clients representing various brands in the field. Extensive experience executing live events, trade shows, street teams, campus promotions, and in-store demonstrations in the midwest. Have managed teams up to twenty for multiple events in the field. These are contract positions ranging from one day to permanent on-going contracts.Responsibilities included educating consumers about the product, promoting sales, expressing messaging clearly to the public, and leaving a lasting impression of the brand. Management responsibilities included being main contact for the agency in the field, contacting team pre-event, coordinating schedules and locations, taking photos and notes during event, uploading event reports post-event, and submitting contractors' hours.I learned to adapt to changing situations, think quickly on my feet, learn and communicate new brand messaging quickly, be friendly and outgoing in tough situations, execute all aspects of event 100%, lead my team by example, and send in clear, detailed reports for the client

I was a Guerrilla Marketing Specialist for Jimmy John's Gourmet Sandwiches. I aided in franchise operations and set up a guerrilla marketing plan at over 40 franchise locations nationwide. Responsibilities included coordinating travel, aiding in store operations, executing sampling and guerrilla marketing in the area, training managers and staff in effective marketing techniques, and working to raise store sales.

I helped design and execute a marketing plan on campus to increase awareness and sales for Contiki. Responsibilities included guerrilla marketing, event planning, public speaking, and Internet marketing. I was directly responsible for five sales.

Assisted in office duties such as report generation, data entry, organization.