Kate (Caddick) Bennett, Ms Email & Phone Number

Westbury, New York, United States

Working closely with Board as LICADD leadership on development of our multi-year business and marketing communication plans including a brand refresh of their 67-year-old-branding and messaging across clients, treatment providers, foundations, non-profits, and corrections. The refresh also included the addition of partner brands Gabriel’s Giving Tree and Families in Support of Treatment under the LICADD franchise Increased social media engagement by 50% across Facebook and Instagram; earning a 167% increase in reach Q4 2022Partnered with legislators, families, advocacy and the Drug Enforcement Agency (DEA) on multiple press conferences earning national media attention Partnered with elected officials, advocacy and families on legislation relating to responsible opioid prescribing, legalization of THC and availability of Narcan in pharmacies and public parksLaunched the Little Words Project in partnership with high school and college student ambassadors to organically reach at-risk teens Sought and developed philanthropic partnerships with corporate supporters including Bloomingdale’s, LoveShackFancy, Estée Lauder, among others.I’m so honored to have the opportunity to work with these dedicated, licensed individuals who work so hard every day to assist those struggling with substance use disorder.

New York, New York, United States

Strategy and business lead across one of the four independent business units. Responsible for resourcing, projections and strategic leadership across multiple clients in the rare and underserved space.Strategic lead for development and launch of EmerGene, the cell and gene therapy consultancy that incorporates multiple Ashfield companies. Required identification of the business and communications opportunity across a broad competitive set that included consultancies, agencies and manufacturers.

New York, New York

•Strategy-lead on a number of successful US and Global accounts across Public Health (opioids, opioid/alcohol addiction, Heat Stroke, HIV) Neurology (schizophrenia, migraine), Oncology (B-cell lymphomas, Prostate Cancer) and Immunology (Meningitis B, Hepatitis C, Rheumatoid Arthritis), •Recently led projects in franchise and category development, treatments with novel endpoints, clients entering a new space and across treatment settings•Demonstrated department leadership via agency-wide workshop development, Design Thinking prototyping course and Women’s Leadership Network mentorChosen as an IPG mentor for Women's Leadership Network to work with junior Account and Strategy professionals.Award-winning campaigns I managed:2018 Cannes WinnerSilver: Pharma Regulated Print and Animation: Battle in the Bones Client: Bayer/Prostate cancer2017 Cannes ShortlistBest Internal campaign: Drama in RAClient: GSK/Rheumatoid Arthritis2017 Medical Marketing and Media Best Professional Print Campaign: Lazanda (fentanyl)Client: Depomed/Breakthrough Cancer PainAccolades for the Agency: 2017 Cannes awardsFirst US agency to win Healthcare Agency of the Year/a Gold LionFirst health agency to win lions outside of Lions HealthFirst Innovation Lion by a health agency First Glass Lion by a health agency (out of 12 since the inception of Cannes)First agency of any kind to ever win TWO Glass LionsFirst agency of any kind to win BOTH Innovation and Glass Lions in the same year2 Innovation Lion shortlists, out of 35 total worldwide 1 Innovation Lion win, out of 12 awarded worldwide (other winners include Apple and Google)2 Glass Lion shortlists, out of 27 worldwide 2 Glass Lion wins, out of 11 worldwideShortlists or Lions in 8 juries across the FestivalMedical Marketing and Media awards:2017 Most Creative/Admired Agency: Area 232017 Agency of the Year–Tier 1: Area 23

New York, Ny

Manage brand strategy for a variety of in-line HCP and consumer businesses including treatments for advanced prostate cancer, chronic and acute pain management, schizophrenia, rheumatoid arthritis and addiction with a consistent focus on franchise development and launch. Award-winning campaigns I worked on:2016 Medical Marketing and MediaFinalist: Best Multichannel Campaign (Large product size) for Bayer, "Men Who Speak Up" patient DSA campaignFinalist: Best Consumer Print Campaign for Bayer, "The Silent Era" patient branded campaign2016 DTC National Awards Finalist: Best Disease Education Print for Bayer, "Men Who Speak Up" patient DSA campaignBest Disease Education Website for Bayer, "Men Who Speak Up" patient DSA campaignBest Disease Education Digital/Social for Bayer, "The Silent Era" patient branded campaignAccolades for the Agency:2016 Med Ad News Most Admired Agency2016 Med Ad News Most Creative Agency2015 Med Ad News Agency of the Year2015 Med Ad News Most Creative Agency2015 MM&M Agency of the Year

New York, New York

HAVAS LIFE (formerly Euro RSCG Life); New York, NY Key accomplishment: One of five US representatives chosen to participate in One Young World healthcare summit in Johannesburg, South Africa-Reported directly to Senior Vice President regarding launch preparations of a Type 2 diabetes therapy, Lyxumia (lixisenatide) including strategic positioning and translation of pharmacokinetics into marketing strategy-Led development of COACH, a multimedia patient program to drive rapid uptake of a launch therapy across verticals-Managed landmark Type 1 Diabetes franchise launch for pharmaceutical client, setting best practices precedent for strategic and creative campaign development for HCPs as well as sales training, forecasting and ROI- Contextualized patient and HCP treatment journeys in partnership with Medical Affairs for Diabetes, Women’s Health, Cholesterolemia and Schizophrenia disease categories- Developed category wide competitive analyses and implications for C-suite client presentations

New York, New York, United States

Key Accomplishment: Scenario plan development and implementation for the Phase III study results announcement for Teva Global (Israel) and U.S. brand teams. -Client contact providing public relations support for laquinimod, a pipeline oral treatment for Multiple Sclerosis in development by Teva-Collaborated with third-party professional outlets for the European Committee for Treatment and Research in Multiple Sclerosis conference http://www.rxmosaic.com/

Cambridge, Massachusetts, United States

Key Accomplishment: Day-to-day project management of unbranded “We Keep Moving” campaign with the National Multiple Sclerosis Society, sponsored in part by Novartis in advance of Gilenya approval-Client contact for public relations prelaunch support for the blockbuster Gilenya (fingolimod), the first oral compound for Multiple Sclerosis-Supported public relations branded activities for the American Academy of Neurology and publication in the New England Journal of Medicine-Managed KOL and content preparation for the Advisory Committee as well as development of the launch plan-Transitioned due to relocation to New Yorkhttp://www.nationalmssociety.org/we-keep-moving/index.aspx

Boston, Massachusetts, United States

Key Accomplishment: Proposed and prototyped operation of member-facing cell phone communication program to manage Medicaid membership-Developed patient-friendly campaigns to reach Medicaid population regarding entry and retention in the Medicaid system-Liaised between advocacy, legislature and Network Health members regarding health care spending and policy changes-Transitioned to strengthen experience in healthcare communications and FDA policy.http://www.network-health.org/

Boston, Massachusetts, United States

Key Accomplishment: Guided children diagnosed with Autism Spectrum Disorder (ASD) using personalized plans to build the skills for intepersonal communication, educational advancement and self-care. -Transitioned due to graduation with Master's Degree; this position supplemented my graduate study in ASDhttp://www.iccdpartners.org/

Chestnut Hill, Massachusetts, United States

Key Accomplishment: Pioneered a novel line of autism language perception research for the Cognitive Neuropsychology laboratory (lead by Dr. Hiram Brownell) including development of relationships with established Key Opinion Leaders (KOLs) and sites of study. Research was developed in partnership with Speech-Language Pathologists to ensure clinical application - Supported research on language disorders in military veteran suffering from Traumatic Brain Injury with the Veterans Administration-Licensed in functional magnetic resonance imaging operation -Served as a teaching assistant for university-required statistics course-Awarded a full graduate research fellowship during my tenure.-Transitioned after graduation with Master's Degree and to gain experience in subsidized healthcare policy.

New York, New York, United States

Key Accomplishment: Supported Procter and Gamble (P&G) Agency of Record US and Global Account team in managing media, public relations firms as well as day-to-day Account Services for Crest Whitestrips and Fixodent - Launched three new Whitestrips products with distinct value propositions as well as an ex-US relaunch of Fixodent -Transitioned to attend graduate school and gain experience in the life sciences research/fluency in statistics.http://www.saatchiny.com/

New York, New York, United States

Key Accomplishment: Developed Advisory Board presentations for KOLs outlining the benefits and safety profile of Enablex for nationwide launch-Conducted and analyzed psychological effects of urinary incontinence; prioritized mechanism of action (MOA) and clinical studies for most compelling Enablex launch communications-Transitioned after internship ended/to pursue traditional consumer advertising experience.http://www.ghgroup.com/

New York, Ny

Key Accomplishment: Compiled a marketing portfolio to attract new multibillion-dollar clients in the wake of the September 11th real estate depression with particular emphasis on Lower Manhattan-Developed equity advertising and public relations featured in the New York Times and Wall Street Journal.http://www.cushmanwakefield.com/en/news/view-all-press-releases/

Masters Degree, Cognitive Neuroscience & Psychology

Vice President, Psychology Graduate Student Council Master's Degree awarded July 2008 Focus on application of clinical studies to practice.

Graduate Course, Health Law, Politics And Policy

Activities and Societies: Attended Spring semester, 2008Surveys the legal foundations of health care and applies current case law.

Ba, Communications/Advertising

Executive Board Member, Phi Sigma Pi Honors Society Participant and Contributor to THON Dance Marathon for Four Diamonds Fund.

Bachelor Of Science (Bs), Psychology/Neuroscience