Kathryn Chopp Email & Phone Number

Pickering, Ontario, Canada

Toronto, Ontario

Leadership of communications, stakeholder relations, policy and government relations function at Ontario's regulator of licensed retirement homes. Focused on reputation management, policy development, stakeholder engagement and consultation, issues and crisis management, integrated education and awareness campaigns (advertising, social and traditional.

Mississauga, Ontario

Planned and executed multi-year communications and stakeholder strategy. Led stakeholder relations initiatives including consultations and collaborative initiatives. Developed and implemented social marketing, public relations and internal communications strategies and campaigns, with significant focus on digital and social media strategies designed to.

Mississauga, Ontario, Canada

Leadership of the communications and stakeholder engagement function, reporting to the CEO. Areas of focus include developing multi-year social marketing and communications strategies to support public electrical safety awareness, education and behaviour change initiatives, branding and corporate profile building, and enhancing and expanding stakeholder.

Vaughan, Ontario

Developed and implemented strategic marketing, communications and media relations plans.Ensured compliance with governance framework, supported the Board of Directors and its Committees and managed the corporate strategic and business planning process.Authored key speeches and presentations for senior executives and Board Members.Led a team responsible for.

Vaughan, ON

Developed strategic marketing, communications and media relations strategies.Created and implemented sponsorship and member retention/acquisition plans including sales strategies and promotional campaigns.Garnered positive coverage for key Association initiatives in mainstream media.Successfully staged large-scale, multi-day event to mark the Association's.

Engaged retailers, manufacturers and local utilities to participate in OPA's conservation programs as delivery partners.Implemented the OPA's flagship Every Kilowatt Counts conservation program with more than 1,200 participating retail locations.Winner of the 2008 ENERGY STAR Advocate of the Year Award for the Every Kilowatt Counts Program

Designed and implemented marketing campaigns to promote electricity conservation by residential consumers in the province of Ontario.

Provided strategic communications advice, speechwriting, event and media opportunity planning, and media relations support to Ontario's Chief Energy Conservation Officer.

Developed and implemented a comprehensive employee engagement and communications plan with a particular emphasis on change management. Led a creative team of seven to design and deliver a wide range of print and electronic communications, employee engagement events and interactive programming.

Managed relationships with key clients in the financial services industry. Hands-on development of editorially focused financial and investment newsletters delivered online and in print, in multiple languages.

Developed collateral materials, sales presentations, sales conferences and advertising campaigns. Provided coaching and advice on local marketing strategies and tactics to wealth management advisors.

Advanced Certificate In Public Relations Management, Public Relations And Communications

Bachelor, Journalism, English Literature

Activities and Societies: Varsity volleyball 1989 Residence Fellow 1992-93

Arts

Education record