Kathryn Sattler Email & Phone Number

Providing marketing services on a consultancy basis for new brands and start-ups in the luxury home goods and alcoholic beverage industry.MVMI Sleep - Marketing Advisor & Board Member- Building launch plan, E-comm Strategy, Marketing Messaging, Creative development, Brand guidelines and Investor relations & pitch support.Melograno Premium Craft Cocktails – Head of Brand Strategy, developing brand positioning, marketing messaging, brand activation, wholesaler & retailer relationships, go-to-market strategy and support, social and digital strategy, and PR. March 2022-Aug 2023Boone County Distilling & Canvus Premium Cocktails – Brand & Marketing strategist managing Official Canned Cocktail of the Cincinnati Bengals sponsorship relationship & activation, brand guidelines and positioning, social & digital strategy, brand activation, wholesaler relationships, production & manufacturing specifications, and expansion strategy.

Salt Lake City, Ut, Us

Support the pursuit of a good's night sleep. When was the last time you changed your pillow? #SleepAmbitiously #MVMISleep #SleepHygiene

Pittsfield, Massachusetts, Us

Leading marketing, brand development and retail execution for Berkshire based, vertically integrated cannabis producer and dispensary.

Leuven, Be

Charged with leading the spin-off of ABGiftshop.com to ShopBeerGear.com on the Shopify platform to better reflect the growing portfolio of brands and expansion into spirits and non-alcoholic beverages.====================SELECT ACHIEVEMENTS====================• Quintupled revenue from 2019 to 2020 by developing a targeted media plan across digital media platforms (e.g., Facebook, Snapchat, Instagram, Pinterest) and leveraging first party data across all the brands.• Drove ecommerce business through 40+ key brand merchandising collaborations (Bud Light Alien, Ugly Christmas Sweaters, Busch Dog Brew, etc.) that were executed on key retail calendar moments (Black Friday, Cyber Monday, 4th of July, etc.).• Reached 1MM+ consumers by creating weekly customer relationship management (CRM) email blasts using shopper profiles to build look-a-like audience audiences across digital platforms (Facebook, Instagram, Snapchat, and Pinterest).

Leuven, Be

Oversaw all aspects operations for the Heritage group which preserves the history and traditions of Anheuser-Busch. Managed logistics operations business plans and P&L responsibilities to include all program requirements, labor hours, production costs, etc.====================SELECT ACHIEVEMENTS====================• Exceeded overall financial performance by $978K, exceeding forecasted EBITDA (earnings before interest, taxes, depreciation, and amortization), by increasing media impressions 28% year-over year (2.2 billion) across all businesses• Increased brand recognition by spotlighting two (2) Guinness World Records attempts during “Brewery Lights”, an experiential holiday event, resulting in record attendance at Anheuser-Busch Tour Centers and national media coverage. • Boosted brand equity by initiating the “Most People Kissing Under the Mistletoe” campaign across 3 states and conceiving a drive through experience on Grant’s Farm, home of the iconic Budweiser Clydesdales during the COIVD pandemic.

Leuven, Be

Presided over and managed all aspects of marketing messaging, media strategy, communication, and public relations for five (5) Anheuser-Busch Tour Centers as well as all Anheuser-Busch Gift Shops, ABGiftshop.com, Budweiser Clydesdales and Grant’s Farm.====================SELECT ACHIEVEMENTS====================• Executed the “Love Beer Fest”, a 2-day brand agnostic beer, food, and music festival in Washington, D.C. and St. Louis, Missouri. Managed $2.5MM budget, 20+ brand activations, and all alcohol licensing, and regulatory hurdles.• Grew Budweiser sales 50% by partnering with Brewery and Supply department for Budweiser to plan logistics, capture content, staff tours, and obtain permits for 12 Budweiser “Open House” brewery tour events, hosting 30,000+ consumers.• Advanced net sales by connecting the brand to consumers by planning and executing “Grower Days”, an annual event that celebrates the barley harvest and recognizes the contributions of local growers/farmers.

Leuven, Be

Led new brand launch of the Best Damn Brewing Company from digital media to instore experiences. Owned Best Damn Brewing Company brand and external communications properties to support brand line.====================SELECT ACHIEVEMENTS====================• Earned 25% market share in the Hard Soda Category by partnering with Innovation team to build new brand platform and liquid innovation to address competitive pressures in the adjacent Hard Soda Category.• Boosted revenue $50MM in one year by leading national launch of the “Best Damn Root Beer”, regional pilot of “Best Damn Apple Ale” and “Best Damn Sweet Tea”, and flavor pipeline of “Best Damn Cherry Cola” and “Best Damn Cream Soda”.• Accountable for $14MM+ national media buy including creative brief and development of television commercial (TVC), out-of-home (OOH), digital, and robust retail instore sampling and couponing.

Leuven, Be

Drove the development and launch of two regional brands: Montejo and Estrella Jalisco to position brands to compete against Corona and Modelo Especial, driving market penetration and sales in the Mexican beer category.====================SELECT ACHIEVEMENTS====================• Optimized sales at retail by planning, designing, and developing all visual brand identity including packaging, logo, trade materials, brand messaging and positioning, pricing strategy, and analysis of SKU and distribution mix.

Leuven, Be

Spearheaded and drove marketing strategies and plans for the Corona business. Created effective, compelling, and innovative integrated marketing campaigns and Global Toolkit for brand line, delivering against business objectives.====================SELECT ACHIEVEMENTS====================• Generated 640M impressions in 4-months and out outperformed established festivals (Budweiser Made in America, Mysteryland USA, and Sensation) by launching Corona SunSets, a global music and festival platform across 4 countries.• Led creative development of all digital content during festivals in the United Kingdom, Spain, Canada, and Mexico through a coordinated “War Room” with local markets and agencies for real-time production and posting of festival content.• Conducted global packaging and trademark assessment of the Corona brand to harmonize visual brand identity and streamline logos, labels, and brand assets around the world.

Leuven, Be

Oversaw global innovation pipeline across the United States, the United Kingdom, Canada, and China markets. Worked with teams in the United Kingdom, Canada, and China markets to create culturally relevant messaging, packaging, and communication.====================SELECT ACHIEVEMENTS====================• Exceeded stadium sales expectations, selling 120% more units than all other beverages onsite (Budweiser outsold all other beverages 3-to-1), by activating the Budweiser Branding and Concessions Project for the 2010 World Cup in South Africa.• The Budweiser Branding and Concessions Project for the 2010 World Cup in South Africa became the gold standard and was leveraged as a best practice for the 2014 World Cup in Brazil.• Pivotal member of team that conceived and executed the ‘Man of the Match Trophy’ contest which invited local artists to help develop the 2010 World Cup ‘Man of the Match Trophy’ using sustainable materials.

Leuven, Be

Owned new product development and deployment process for Bud Light and associated products. Designed new point of sale materials to support product launches. Curated sales promotion and merchandising material for consistent and relevant retail look.====================SELECT ACHIEVEMENTS====================• Increased sales volume, profitability, market share, and brand health within the Premium Light Beer segment by developing and implementing the national marketing strategy and plan including retail and wholesale programs.• Created Sales Promotion and Merchandising material for consistent and relevant retail look during key holidays and promotional time frames such as Holiday, Halloween, Mardi Gras, Iconic, etc.• Drove consumer pull at retail by developing print and branded product items to support positive brand association with film sponsorship and product placement and generating a point of connection with female consumers.

Leuven, Be

Brought new products to life in the Spirits segment. Assessed consumer, industry, and competitive insights to build an innovation pipeline of new products. Managed product and package lines to maximize performance of each product in the portfolio.====================SELECT ACHIEVEMENTS====================• Served as primary contact for five spirit partners during 2008 spirits test, and led the creation, development, distribution, and marketing of the Jekyll & Hyde brand, for the company’s first entry into the spirits’ market.• Liaised between Cadbury Schweppes and Anheuser-Busch for the development of Budweiser and Bud Light Chelada brands which was the first ever innovation to co-brand with Bud & Bud Light trademarks and IP. • Instrumental in conceiving and developing the Budweiser and Bud Light Chelada brands which won the international SIAL D’Or Award for ‘Best New Alcohol Beverage of the Year.’

Leuven, Be

Leuven, Be

Leuven, Be

Leuven, Be

Leuven, Be

Bachelor Of Arts (B.A.), Psychology, Concentration Industrial Organizational, Psychology

Executive Master Business Administration (M.B.A.), Concentration International Business