Kathryn Masvidal Email & Phone Number

Miami, Fl, Us

● Establish and continually build a strong sales pipeline through prospecting and lead generation, customer referrals, community engagement, direct inquiry.● Develop design and quote with general contractor, and deliver proposals and marketing materials to potential customers to support a winning presentation.● Foster and promote brands unique advantage to stand out from competition.● Interpret customer’s behavior to suggest creative opportunities to add value to customer’s project andincrease revenue.● Strong account management to continuously build relationships with clients for repeat business andreferrals.● Cultivate connections throughout the community to create brand awareness by attending tradeshows,networking events, participating in and supporting community events and causes, and expanding the brand’s reach through social media platforms.

Mclean, Va, Us

● Responsible for all aspects of SMERFE, Government and Corporate Group for luxury hotel - generating leads, creating proposals, conducting site inspections, executing contracts, leading the team operationally during the program and follow-up with clients.● Exceeded sales and activities goals in every quarter.● Work directly with Hilton Worldwide Sales team and Louisville Convention and Visitors Bureau onlead development, and securing business for the city and hotel.● Worked diligently with hotel team members and outside vendors to arrange specific group needs.● Outside Calls and Sales Blitzes on a continuous basis to local accounts and prospects.● Partner with other Hilton hotels on larger room blocks between multiple properties.● Responsible for cold calling and prospecting for new accounts, and building and growing relationships with existing accounts.● Identify need dates and create targeted sales actions.● Develop new and untapped accounts via solicitations, Knowland reports, networking events andmarket vision reports while competing against other hotels with lower rates.● Coordinate and represent hotel and city at trade related events, community events, FAM trips and industry meetings.● Entertain current and potential clients within the hotel as well as off-site.

Mclean, Va, Us

● Responsible for catering and guest room sales within 32,000 square feet of meeting space, and 321guest rooms.● Responsible for sales, client service, planning and execution for all catering and group events for Humana Inc., as well as catering events such as receptions, dinners, Galas, reunions, fundraisers, prom.● Anticipate, work with and respond to client's wants, needs and expectations on a daily basis, through phone calls, emails, and face to face meetings, to plan menus, meeting room needs, AV, on-site and off-site functions, rooming lists, transportation, meet budget needs, special requests and décor. Provide recommendations to clients to create upselling opportunities and added value to clients.● Ensuring perfect service to all clients and associates, delivering value and quality, and providing individuals with personalized attention and guidance on each event.● Developing strong and personal relationships with clients, serving as client’s main contact to ensure success and loyalty.● Ensure contractual obligations and customer expectations are met and exceeded.● Provide post-event reporting and analysis for groups.

● Coordinating the execution of logistical details for all group conferences within a 299 room hotel and 19,000 square feet of meeting space.● Key clients include: Humana, Outback Bowl, New Orleans Saints, NHL teams, AACSB, CME Outfitters, Republican National Convention, Florida Music Educators Association, American Osteopathic Academy of Sports Medicine, Coca-Cola● Ensuring the fulfillment of all items contracted.● Anticipate and respond to client's wants, needs and expectations on a daily basis, through phone, emails, and face to face meetings, to plan menus, set-up, AV, on- and off-site functions, rooming lists, transportation, budget needs, special requests and décor, create up-selling opportunities.● Liaison between the hotel operating departments and the client● Coordinate with banquet and kitchen departments on a daily basis to ensure expectations are exceeded to build and maintain client relationships and generate repeat business.● Conduct pre-convention meetings between client and hotel operations departments to ensure a smooth event and turnover process.● On-site supervision of events while groups are in-house, including nights and weekends.● Contribute to the growth of the Conference Services and Catering department, including corporateservice standards, policies and procedures, sales and marketing initiatives.● Work with DOS and Managers to create menus and sell clients on the space and the hotel● Continuously evaluate banquet tools and performance to increase upselling opportunities.● Conduct site visits with current and potential clients to sell and detail events.● Outside Sales Efforts to generate business for hotel and build relationships.● Work with Executive Chef in menu planning to maximize revenue based on customer spending ability● Interstate Hotels & Resorts Sales Team of the Year 2013● Starwood Hotels & Resorts Sales Team of the Year 2013● Interstate Hotels & Resorts, July YTD Top 10 Convention Services Manager, 122.16%

● Began position when hotel was in process of renovation/rebranding.● Actively prospect and qualify new business as part of pre-opening sales team.● Solely responsible for planning and directing the execution of logistical details for all group conferences large and small within a 157 room hotel and 23,000 square feet of meeting space.● Key clients include: Microsoft, Birks and Mayors Jewelry, National Football League, ExxonMobil, Accenture, Johnson & Johnson, Burger King, University of Miami, Bacardi● Work with meeting planners on a daily basis to upsell and plan food and beverage menus, meeting room setup, AV, on-site and off site functions, rooming lists, transportation, VIP and special requests, decorations.● Serve as official liaison between the hotel operating departments and the meeting planner.● Work closely with Director of Food & Beverage on a daily basis to create bar menus, themed cocktails,wine menus and food and beverage pairings for groups.● Work with Sales Managers to create menus and sell clients on the space and the hotel.● Continuously evaluate banquet tools and performance to develop increased upselling opportunities.● Conduct site visits with current and future clients to sell and detail events.● Coordinate with banquet and kitchen departments on a daily basis to ensure all client’s expectations are exceeded in order to build and maintain quality client relationships.● Conduct pre-convention meetings between client and hotel operations departments to ensure a smooth event and turnover process.● Provide on-site supervision of events while groups are in-house, including nights and weekends.● Responsible for implementing the directives and administrative aspects of the Conference Servicesdepartment, including corporate service standards, policies and procedures.

● Responsible for selling catering packages which contributed towards the annual budget of $1.2 million.● Key clients include: Miami Marlins, University of South Florida football team, Orange Bowl, Pfizer, Greater Miami Chamber of Commerce, American Airlines Arena● Responsible for planning and directing the execution of logistical details for large conventions within a 528 room hotel with 43,000 square feet of meeting space.● Served as official liaison between the hotel operating departments and the meeting planner.● Assign definite group business to Conference Management team based on group requirements andin-house function dates.● Worked effectively with exhibit and production companies, decorators, ground operators, incentivehouses and multi-management companies.● Work with Executive Chef in menu planning to maximize revenue based on customer spending ability.● Effectively build long lasting relationships with clients and consistently exceed their expectations.● Sell and service catering functions of less than 400 people. Responsible for group sales of 100 rooms or less. Sell and service social functions of 10 people to 1500 people.● Research company history and solicit business through cold calling and outside sales calls.● Marketing projects and promotions for the hotel as well as promotions for management company.

● Began position when hotel was in process of renovation/rebranding.● Managed photo shoot of hotel, assisted in creation of all promotional materials including rack/meeting brochures, wedding kit, tradeshow materials, direct mail pieces, hotel website, and print/radio advertisements.● Managed the planning, organization and execution of hotel grand opening gala.● Assisted DOSM in all aspects of Marketing and Sales departments.● Worked with DOSM to formulate 2004 and 2005 Marketing Plan.● Booked short-term catering and rooms only groups of 50 people/peak rooms or less.● Provided administrative support to sales staff including proposals, contracts, sales calls, answering phones and responding to email requests, booking pace, and lead log.● Worked on a daily basis with public relations firm and advertising firm on all aspects of publications, media, marketing and advertising.● Maintain Marketing and Sales content on hotel web site.

Ba, Marketing And Management

Bachelor, Business Administration; Management And Marketing