Kathryn Campbell

Kathryn Campbell Email and Phone Number

Global Research & Insights Leader @ Warner Music Group
Kathryn Campbell's Location
Los Angeles Metropolitan Area, United States, United States
Kathryn Campbell's Contact Details
About Kathryn Campbell

I build research organizations that scale nimbly and elevate product design, marketing, and tech culture.My leadership experience spans marketing and product research, allowing me to consolidate brand and user insights for optimal impact. I focus resources on the data needed to make smart, high return decisions. My skills span a broad array of quantitative and qualitative techniques, including integration of machine learning and generative AI. I enjoy mentorship and coaching, and have a successful track record of forming strong teams and inspiring them to high levels of impact. I’ve developed successful research managers and research ops teams. I’m also actively engaged in supporting UX and research communities both locally and internationally. I have presented highly rated keynote sessions, panels, and workshops at The Economist’s Impact Forum, Better Software West, Forrester’s Data Strategy Forum, World Usability Day, UX Strat, UX360, UXPA, UX Hong Kong, UX Lisbon, Digital Hollywood and countless smaller events.Specialties: qualitative/quantitative/mixed methods research, multimedia storytelling, brand strategy, product concepting, requirements definition, Agile UX/iterative/RITE prototype testing, research for artificial intelligence & machine learning products, training and facilitation.

Kathryn Campbell's Current Company Details
Warner Music Group

Warner Music Group

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Global Research & Insights Leader
Kathryn Campbell Work Experience Details
  • Warner Music Group
    Director Of User Research
    Warner Music Group Jan 2024 - Present
    New York, New York, Us
    Lead a mixed methods team developing B2B and B2C digital products that support recording artists, music publishers, their teams and fans.
  • Instagram
    Research Pillar Lead
    Instagram Mar 2021 - Dec 2023
    Led the Well-being research team supporting Instagram’s 2 billion active monthly users. My team measured user perceptions and product efficacy for integrity products and conducted generative research to identify new areas for product exploration or expansion.Tripled team, managed budget and partnerships. Balanced team's quantitative & qualitative skillset, and hired research management to scale product coverage. Key areas of product focus included app experience measurement, optimizing machine learning algorithm outcomes, improving account security, and promoting respectful interactions between users.
  • Ticketmaster
    Director, Research & Insights
    Ticketmaster Jun 2018 - Mar 2021
    Beverly Hills, California, Us
    Created a unified market insights and UX research group for the world's largest ticketing company. Partnered with design team to foster a user-centric approach to new product ideation and development. Products included both B2B and B2C. Our insights impacted major product lines and brand positioning programs, resulting in improved brand strength and improved ecommerce results.
  • Primitive Spark
    Managing Partner, Director Of Strategy
    Primitive Spark May 2009 - May 2018
    Hermosa Beach, Ca, Us
    Led the digital strategy, research, and marketing teams at Primitive Spark while overseeing overall agency operations. Facilitated design thinking workshops and training for Agile product design and development teams. Led the development of Lean UX practices to ensure alignment with client development cycles. Generated millions of dollars in incremental client value through new product creation and design.
  • Toyota North America
    Research & Digital Strategy Consultant
    Toyota North America Mar 2005 - May 2009
    Plano, Tx, Us
    Developed overall user experience vision for Toyota North America marketing and program management teams. Designed and managed Agile user research programs related to determining user goals and testing site usability. Oversaw UX prototyping and visual design teams and facilitated requirements gathering and documentation for programming teams.
  • Razorfish
    Client Partner
    Razorfish Mar 2003 - Feb 2005
    New York, Ny, Us
    Managed major account relationships, led new business pursuits, and provided local market presence and leadership at industry events. Led design and development of new products for Toyota Financial Services, Walt Disney Parks and Resorts, and Union Bank of California. Facilitated retraining of programming team for rich media through strategic partnership with Adobe.
  • Whittmanhart Interactive
    Lead, Brand Experience Group
    Whittmanhart Interactive 2000 - 2003
    Supervised all user experience activities, including digital brand strategy, visual design, information architecture, content strategy and user testing. Developed internal training programs for design thinking and usability testing. Major accounts included Mazda, Toyota Financial Services, ditech, Allergan, Amgen.
  • Ogilvy & Mather
    Brand Strategy & Research
    Ogilvy & Mather 1996 - 1999
    New York, Ny, Us
    Led brand strategy and research activities for the Los Angeles office, including mass media and direct response groups. Major accounts included Wells Fargo, Verizon and PacifiCare. Won Charlotte Beers Brand Stewardship award.

Kathryn Campbell Skills

User Experience Strategy Interactive Marketing Digital Strategy Digital Marketing Digital Media Usability User Centered Design Competitive Analysis Interactive Advertising Usability Testing Marketing User Interface Design Web Design Google Analytics Mobile Applications Marketing Research Mobile Marketing Web Analytics Market Research Interaction Design Web Development Seo Brand Architecture Online Marketing Mobile Devices User Interface Analytics User Research Google Adwords

Kathryn Campbell Education Details

  • University Of Virginia
    University Of Virginia
    Marketing
  • University Of Virginia Darden School Of Business
    University Of Virginia Darden School Of Business
    Business

Frequently Asked Questions about Kathryn Campbell

What company does Kathryn Campbell work for?

Kathryn Campbell works for Warner Music Group

What is Kathryn Campbell's role at the current company?

Kathryn Campbell's current role is Global Research & Insights Leader.

What is Kathryn Campbell's email address?

Kathryn Campbell's email address is ka****@****ter.com

What is Kathryn Campbell's direct phone number?

Kathryn Campbell's direct phone number is +131073*****

What schools did Kathryn Campbell attend?

Kathryn Campbell attended University Of Virginia, University Of Virginia Darden School Of Business.

What skills is Kathryn Campbell known for?

Kathryn Campbell has skills like User Experience, Strategy, Interactive Marketing, Digital Strategy, Digital Marketing, Digital Media, Usability, User Centered Design, Competitive Analysis, Interactive Advertising, Usability Testing, Marketing.

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