Kathryn Ficarra Email & Phone Number

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Pleasanton, California, Us

Responsible for Sales and Marketing operations for SOLO. SOLO Secure is a consumer driven AI Connected Smart Security Devices platform that makes safety and security for all individuals a priority. Through unparalleled patented technology platform and features, we provide the necessary tools for self-reliance and protection. In addition to our safety tools, we also provide adequate safety education through a holistic approach by educating consumers on various aspects of protection such as mindset, awareness, empowerment, de-escalation, and self-defense techniques.

South Melbourne, Victoria, Au

I displayed the strength of an exceptional leader by delivering insightful direction and guidance to a diverse sales team across North America, representing multiple industry verticals and driving sales growth. I transitioned the US warehouse from LA to Seattle, managing inventory export, overseeing inventory verification, optimizing pick and pack stations, and exceeding fulfillment expectations, while introducing sustainable packaging and an enhanced unboxing experience for consumers.The benefits I brought during this role were:• Launched the North American office for frank green, spearheading sales initiatives and securing placements in prominent retail outlets such as Nordstrom and Anthropologie, generating over $2M in revenue without marketing assistance in an oversaturated reusable marketplace.• Developed go-to-market strategies, established lucrative GRAMMY partnership, secured prominent Love Island product placement, resulting in a 50% daily sales increase.

Seattle, Washington, Us

Formulated robust GTM advertising strategies for every product launch. I steered company-wide rebranding efforts, encompassing logo redesign, tagline creation, and branding guideline development. Provided insightful direction to an 8-member marketing team. Furthermore, I drove top-of-funnel traffic through diversified channels such as SEO, social media, PR, offline media, branding, and digital campaigns.Selected contributions for this role were:• Implemented media and PR strategies, culminating in high-profile interviews with Katie Couric, Jeff Rosssen, Steven Raichlain collaboration, Mariners TV appearance, LA Foodbowl inclusion, and an LA Times feature.• Pioneered "Partner Marketing" initiatives to forge cross-promotional opportunities with complementary businesses, leading to co-branded campaigns that amplified email leads and sales.• Devised digital growth strategy for optimizing CAC/LTV ratios via Facebook and Google, delivering 9-month ROAS.• Created compelling email drip series, transitioning to a new email platform that saved company costs and maximized customer retention rates by over 20%.• Spearheaded a "wholesale" program and built a fresh B2B sales channel that introduced Crowd Cow products to T-Mobile Park, Ethan Stowell Restaurant Group eateries, Shake Shack, and Ascend, generating $20K monthly in added revenue.• Slashed media expenses by 20%, particularly in the realm of television campaign initiatives through effective marketing vendor contracts negotiation.• Generated qualified leads and boosted revenue by 30% M/M through the established lucrative affiliate program.

Seattle, Washington, Us

Oversee the Organic Marketing team, executing User Acquisition strategies and campaigns via non paid channels and offline media. This includes executing and negotiating the National TV campaign creative, buys and post buy analysis. Running the ASO division on its keyword ranking strategy and creative A/B testing for conversion rate optimization. Managing the social media team to execute social media strategies on a variety of platforms specific to the game genre as well as oversee the web developer team, creating SEO initiatives that maintain the strength and health of our domain which assist mobile pages in ranking.

Seattle, Washington, Us

Responsible for Creating and executing new UA strategies, inclusive of offline media channels.

Seattle, Washington, Us

Manage the UA team to support and create new customer funnels through a variety of publishers utilizing Mobile, Social and PC/Mac platforms.

Seattle, Washington, Us

Primary responsibilities:• International Partner Marketing for Big Fish Corporate• Affiliate Marketing• Display Advertising & Retargeting• Social Media Advertising• Outdoor/TV/Radio/Print Advertising• Mobile Business Development/Strategic Partnerships• Search Engine Marketing

Seattle, Wa, Us

Responsible for managing a local advertising sales team to exceed budgets for KIRO TV, KIROTV.Com, RTV, and KIRO TV Mobile. Responsible for new business development, share growth of current market and forecasting revenue quarterly.

Seattle, Wa, Us

Responsible for Non Traditional Revenue as well as growing share on existing transactional business. Created marketing solutions for a variety of advertisers through airtime and digital inventory. Received the 2008 Cox Television Business Development Award.