Kathryn Gerlach

Kathryn Gerlach Email and Phone Number

Editor, marketer, and communications professional with 10+ years of experience in science, health, research, and tech @ Barnard College
Kathryn Gerlach's Location
New York, New York, United States, United States
Kathryn Gerlach's Contact Details
About Kathryn Gerlach

"Science is not finished until it’s communicated." – Mark Walport _____________________________________________________________________ I make complex ideas easy to understand and create strategic plans to reach target audiences. My areas of expertise include the following:• Content production (science writing, health communication, generating website copy, newsletter production, and press release writing)• Editing (copy editing, line editing, and rewriting for grant proposals, journal articles, newsletter stories, and more)• Email marketing (MailChimp, Constant Contact, iContact)• Online reputation management (LinkedIn, Google Plus business pages, Healthgrades, WebMD, Doximity, Vitals, Castle Connolly, U.S. News & World Report) • Search Engine Optimization (SEO)• Survey design and distribution (SurveyMonkey, Qualtrics)• Statistical data analysis (SPSS, SAS)• Online advertising, including retargeting and PPC online advertising (AdRoll, Google AdWords)• Social media management (Twitter, LinkedIn, Facebook, Google Plus, and Instagram)• Website content management using various CMS (Drupal, WYSIWYG editors)• Preparation of bibliographies/citations/references (EndNote, RefWorks, Mendeley)• Assessment of website traffic, including page views, bounce rate, average time on site, pages per visit, percentage of new visits, and referral sources (social media, email newsletters, online ads, organic searches, etc.) using Google Analytics

Kathryn Gerlach's Current Company Details
Barnard College

Barnard College

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Editor, marketer, and communications professional with 10+ years of experience in science, health, research, and tech
Kathryn Gerlach Work Experience Details
  • Barnard College
    Director Of Media Relations
    Barnard College Aug 2019 - Present
    New York, New York, United States
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  • University Of Miami
    Senior Manager For Research Support And Communications
    University Of Miami Aug 2018 - Aug 2019
    Miami, Fl
    • Managed communications across the John P. Hussman Institute for Human Genomics (HIHG), including overseeing all marketing materials, public relations, website content, promotional campaigns, fundraising events, and social media accounts • Supervised a Web Developer and a Senior Project Coordinator who performed various communications-related tasks• Prepared reports and assisted with NIH grant submissions for one of the country’s top-funded NIH researchers (PI or MPI on 17 active grants)• Managed the JJ Vance Internship Program, matching promising 11th graders with research mentors in genetics
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  • Prime Education, Llc
    Scientific Editor
    Prime Education, Llc Jan 2018 - Aug 2018
    Miami/Fort Lauderdale Area
    • Developed CME materials, scientific abstracts, manuscripts, posters, grant proposals, and PowerPoint presentations in conjunction with nearly a dozen PhD-prepared scientists • Wrote and edited newsletters, press releases, and promotional copy, highlighting the organization’s research areas • Liaised with directors and senior leadership to develop communications strategies to achieve organizational goals
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  • Columbia University In The City Of New York
    Assistant Manager For Communications, Epidemiology Dept.
    Columbia University In The City Of New York Jul 2015 - Jan 2018
    New York, Ny
    • Promoted research conducted by 150-plus faculty members as editor of the department’s monthly newsletter• Prepared and distributed an annual report highlighting research findings, teaching initiatives, and student accomplishments• Edited grant proposals for clarity, accuracy, and readability, reviewing 30-plus-page proposals in less than 24 hours • Managed all websites, email marketing campaigns, online retargeting ads, contact lists, and social media accounts
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  • Columbia University In The City Of New York
    Marketing Coordinator, Orthopedic Surgery Dept.
    Columbia University In The City Of New York May 2014 - Jul 2015
    New York, Ny
    • Oversaw the department’s website (ColumbiaOrtho.org) while producing newsletters for alumni and referring providers• Gathered and promoted patient testimonials to support orthopedic surgeons’ growing clinical practices • Built contact lists and executed targeted email/print campaigns (added more than 2,800 contacts over 12 months)• Monitored and enhanced the surgeons’ online reputations by creating digital profiles that ranked in top search results
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  • University Of Florida
    Editor, Office Of Technology Licensing
    University Of Florida Dec 2010 - May 2014
    Gainesville, Fl
    • Oversaw production of one monthly and two quarterly newsletters, as well as wrote and edited press releases• Managed a 7–9-person marketing and communications team in UF’s Florida Innovation Hub• Secured funding for the office, including a $645,000 grant from the U.S. Economic Development Administration • Executed 2.3 marketing campaigns a week, a 77% increase in production between FY 2012-2013 and FY 2013-2014
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  • University Of Florida
    Research Assistant To Dr. Monika Ardelt, Sociology Dept.
    University Of Florida May 2007 - May 2010
    Gainesville, Fl
    • Co-authored scholarly manuscripts for publication, including a chapter in a leading psychology textbook• Conducted mixed-method interviews, collecting quantitative and qualitative data for various research studies• Analyzed data for numerous grant-funded research projects
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  • University Of Florida
    Graduate Teaching Assistant, Sociology Dept.
    University Of Florida Jan 2009 - Aug 2009
    Gainesville, Fl
    Teaching Experience:• Instructor for SYG2430-4546, Marriage and Family, Summer B 2009 • Instructor for SYG2430-1551, Marriage and Family, Spring 2009 • Teaching Assistant for SYG2430-5933, Marriage and Family, Fall 2008 • Designed a course on Animals & Society, Summer 2007
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Kathryn Gerlach Skills

Editing Newsletters Marketing Publications Leadership Grant Writing Press Releases Social Networking Copy Editing Copywriting Qualitative Research Proofreading Spss Advertising Social Media Health Communication Technology Transfer Quantitative Research Journalism Public Relations Teaching Social Media Marketing Indesign Photoshop Science Journalism Interviews Web Content Feature Articles Event Planning Science Writing Start Ups Seo Cms Writing Scientific Writing Medical Writing Scientific Communications Healthcare Marketing Marketing Communications Marketing Strategy Online Reputation Management Research Management Grant Preparation Strategic Planning Online Advertising Data Analysis Google Analytics Email Marketing Project Management

Kathryn Gerlach Education Details

Frequently Asked Questions about Kathryn Gerlach

What company does Kathryn Gerlach work for?

Kathryn Gerlach works for Barnard College

What is Kathryn Gerlach's role at the current company?

Kathryn Gerlach's current role is Editor, marketer, and communications professional with 10+ years of experience in science, health, research, and tech.

What is Kathryn Gerlach's email address?

Kathryn Gerlach's email address is ge****@****ail.com

What is Kathryn Gerlach's direct phone number?

Kathryn Gerlach's direct phone number is (212) 305*****

What schools did Kathryn Gerlach attend?

Kathryn Gerlach attended Cornell University, University Of Florida, University Of Florida, University Of Florida.

What are some of Kathryn Gerlach's interests?

Kathryn Gerlach has interest in Animal Welfare, Science And Technology, Arts And Culture, Health.

What skills is Kathryn Gerlach known for?

Kathryn Gerlach has skills like Editing, Newsletters, Marketing, Publications, Leadership, Grant Writing, Press Releases, Social Networking, Copy Editing, Copywriting, Qualitative Research, Proofreading.

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